I lived in Italy for a year in college. What I realize is that pasta for lunch and dinner is always a delicious meal because there are so many different shapes and sauces and ways of preparation that it could be different almost every time.
Lately, I have been talking about spaghetti marketing. What that means is that you are always trying something new or modifying what you are already doing to see if you can come up with a new recipe for success.
Taste the New Ingredients
In cooking there are new ingredients that you did not know about years ago like quinoa or chia seeds. It is the same in marketing. Today www.facebooklive.com and recorded webinars, video emailing like BombBomb are all the rave. Take a bite.
Try a New Recipe and See What Happens
Set a monthly or quarterly budget for what you are wiling to spend to see if you get great results. This is your miscellaneous marketing money. Spend it on something new or different for you, like a sponsorship or new online advertising or an event, and see what results you get. If it goes well, invest more and if it does not—now you know.
Find Your Signature Dish
Pasta Arrabiata with Parmeggiano Reggiano was my go to dish for years, any time I needed to make an impressive dish fast. When you embrace spaghetti marketing you will soon find your go to dishes for marketing success. Now, it is time to mangia!
We have lots of ideas for you to try. Visit our TWIBC site for great articles, videos, podcasts, event listings and much more.