Anyone can write a book, but not everyone can be an outstanding Entrepreneur Author. One might think the difference would lie in writing skills, eloquence, verbiage and flow. These are important, but for the Entrepreneur Author, the key elements that contribute to a successful book product vary surprisingly from what you might expect.
On reason is that the goals are uniquely different. The Entrepreneur Author’s promotes their business, builds their subscriber list and establishes them as an expert. If you are contemplating whether to finally write that book you’ve been thinking about, here are three things to consider if you want to be outstanding rather than just okay:
- Share case studies, client stories (with permission). Your reader can relate and see that their problems can be solved. Readers see proof that what you offer worked for someone and can work for them too.
- Include a call to action. Don’t spend months, or years, writing and publishing a book, believing that alone will magically drive paying clients to your door. They aren’t coming to your door if they don’t have directions to your house! Show them how to get from your book to your website. Present a compelling reason to give you their contact information. Simply listing your website address is not enough. Providing a helpful checklist, an audio, or some other useful giveaway is compelling and a great lead-generation tool.
- Don’t be salesy. I’ve seen many great books get a bad review because the author has included an opt-in link in every chapter. Readers are savvy these days and will see this tactic as a ploy to get them to subscribe to a list. Be strategic. It’s not about the number of opt-in opportunities; it’s about the quality of the offer.
Keep these three tips in mind, and become a standout Entrepreneur Author.