How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

Content

First, think about content, yours and other people’s. You will build influence if your online presence authentically reflects you and your core message, in other words your mission. For example, my mission is to empower and educate people on how to use Internet technology to share their message, nurture relationships, grow their business and bridge the inter-generational gap that has been created by technology and by doing so, further heal the planet. What is your mission, your core message? When you share your content and when you LIKE, comment and share other people’s messages, share content that is aligned with your core message.

Consistency

Social media is a 24/7 networking event. Just like any networking group, if you want to build influence with your online community, show up consistently with your brand and your message so people can grow to know, like and trust you. Consistency also includes a healthy balance of visibility and engagement. Share your content and engage with others.

Connection 

Social media provides unlimited opportunities to connect and build relationships that turn into referrals and clients. Connect with people on a personal level by going beyond “LIKE” to really engage in a conversation. Here is my Social Media Success Formula for Maximum Influence:

  • Authentically engage with your online community (50%)
  • Share your education, information, inspiration (40%)
  • Promote your own products and services (10%)

Build your influence with these three C’s. The more influence you have, the less you need to promote!

Diana Morgan About Diana Morgan

Diana Concoff Morgan, business and marketing coach, author and speaker is passionate about teaching, inspiring and empowering entrepreneurs to grow their businesses. She specializes in online and offline strategies; showing you how to apply them to your business to get results. Diana has over 20 years of successful business and marketing experience, building 2 of her own businesses using the strategies she offers her clients. She understands the struggles and challenges of building an effective, authentic online presence and has the patience and know-how to help you. She offers live and virtual trainings, and "done for you" internet marketing services. Connect with Diana at www.wholeheartmarketing.com or diana@wholeheartmarketing.com