Marketing and Sales: A Love Story

Are you in love with your business? How about your clients? Your team?

Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”

The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.

Good marketing means:

  • Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
  • Listening to your clients’ needs so you know exactly what they are struggling with
  • Letting your potential clients know that you are committed to partnering with them to generously create solutions together

If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.

Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.

When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.

Here is a link to a webinar that may offer some additional insights to Sales with Ease.

Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.

Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.

Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.

Laura Gisborne About Laura Gisborne

Laura Gisborne is a highly successful business expert with over 20 years experience. From structuring and selling small boutique businesses to owning a multi-million dollar wine and real estate empire, Laura has owned nine businesses, her first when she was only 23 years old. Laura is an Internationally recognized speaker and serves as a business consultant for business leaders and entrepreneurs in a wide range of industries. The innovative business model of her company, Legacy Leaders Global, exemplifies that companies can be both profitable and purposeful. Through her initiatives, thousands of women and children are receiving regular contributions in multiple countries across 5 continents. Locally, she has served as a Guardian Ad Litem for foster children through CASA, Parent Education Coordinator for Family Outreach, Board Member for Habitat for Humanity, Sedona School District, and Global Women’s Empowerment Fund. She is the author of the book, “Stop the Spinning – Move from Surviving to Thriving” and has been featured as a guest expert on both CBS and ABC, as well as on the national hit show, “The List.” Learn more about her work at www.lauragisborne.com or contact her at laura@lauragisborne.com