You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.
Market yourself as a leader with these tips:
Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.
Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!
Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.
Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.
Get more tips on creating a BIG presence with your marketing HERE.