Powerful Relationships Support Powerful Marketing 

Marketing is enhanced with collaboration. There are simply too many parts to do them all, while still serving clients well. Your business will do best when you can create powerful relationships to support you. It can enhance your wellbeing to be part of a supported team rather than an isolated solopreneur. It also allows you to make a deeper difference in the world as you free up time and energy to grow your business or to work in your highest state, while others hold the pieces you don’t care to.  

 Relationships are powerful when you: 

Clearly share your expectations, desires and outcomes. Take the time to communicate as needed. Indirect or unspoken ideas can undermine a potentially successful collaboration. Don’t worry about being abrupt or too direct. Others generally appreciate clear boundaries and knowing where you stand.  

Expect the best. When you assume there are amazing, talented people who are a perfect fit for you in the world, there are. When you worry that there is no one who can do it as well as you, there they are. Earlier hurts or disappointments already happened—don’t let them color your present day.  

Plan to spend money and time. Collaborative efforts generally pay off over time. Like all relationships, the time and resources you invest in them are what makes them blossom. Expect to pay well for talent and contribution, just as you expect to earn that for your work.  

Know that it’s a process. Start small and be willing to build on that little by little. It takes patience and repeated input to craft a successful, long-term relationship. Don’t look for quick wins, look for incremental forward movement. 

Put in the time with others and you’ll reap the rewards. Want to know more? Visit www.lindabasso.com.

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