Diana Morgan

About Diana Morgan

Diana Concoff Morgan, business and marketing coach, author and speaker is passionate about teaching, inspiring and empowering entrepreneurs to grow their businesses. She specializes in online and offline strategies; showing you how to apply them to your business to get results. Diana has over 20 years of successful business and marketing experience, building 2 of her own businesses using the strategies she offers her clients. She understands the struggles and challenges of building an effective, authentic online presence and has the patience and know-how to help you. She offers live and virtual trainings, and "done for you" internet marketing services. Connect with Diana at www.wholeheartmarketing.com or diana@wholeheartmarketing.com

Facebook: A Powerful Tool for Thought Leaders

Many people, including conscious thought leaders and change makers, shy away from Facebook because they experience it as superficial, a waste of time. True, it can be superficial, and it can be used for negative purposes.

 

Guess what! Facebook can also be used as a powerful force for positive change in the world!

 

Here are three things you can do to turn your Facebook activities into powerful actions that reflect the thought leader you are!

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Why I Blog

I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because  I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too.  Whenever a client asks me a question about how to do something related to what I teach, I  write a blog post.  I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart.  I am really passionate about teaching internet marketing strategies and that’s from my heart!

What Will I Talk About?

Last night I attended a networking event and I started chatting with  a woman entrepreneur about blogging.  She said she had no idea what to blog about.  Have you had that thought?  She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?”  There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!

She is the owner of a consignment store where they have so many different types of cool  unique, even amazing items.  I shared with her about another client I had worked with who was selling designer ties on Ebay.  Her tie sales were going pretty well,  so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase.  Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!

Blog About your Products

I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory.  I recommended that she choose items from her main categories of items in the store.  That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase.  I told her that if she got any “brand name” new or newer items, she could blog about those as well.  I reminded her to be sure and tag the items with keywords.

You Are a Writer!

It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory.  She realized that she actually does have something to write about and now she can launch her blog and feel excited about it. 

I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.

Three Powerful Ways to Cultivate Community Through Your Social Media

Cultivating community through your social media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you on both your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate toward you, and your following will begin to grow.

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How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

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Three Ways to Use Social Media to Vision a Brighter Future

The Internet is a powerful force for positive change in the world. Here are three empowered ways to use social media:  

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How to Simplify Your Blogging

Blogging is not supposed to be tedious because it’s a rather relaxed form of writing, but some people encounter difficulties maintaining blogs.
If you’re one of them, here are a few useful tips.

 

Keep a Pen and Paper Handy
You never know when inspiration could strike, so always have a pen and a small notebook ready where you can write down anything interesting that crosses your mind any time, any where. This way, you can go back to that inspiration when you’re finally in front of your computer and ready to blog away.

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Grow Your Network Using Facebook

Big group woman. Color vector illustration. EPS8

Facebook is a great place to connect with people you meet in person, whether at networking or social events, or even people you just met on social media. Whenever you meet someone, ask if they would like to stay connected on social media. Send them a “friend request.” Check out their personal profile and business page to see what they are up to. See who their “friends” are. It’s a great way to get to know people, stay connected and deepen relationships.

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Share Your Message through Your Content

shareWhen you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote.

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Taco Marketing

Your core message is the same no matter how you package it

Your core message is the same no matter how you package it

Are you communicating your Core Marketing Message on Social Media?

Marketing your message is like ordering food at a Mexican restaurant. Once you have identified and clarified your core message, you are going to brand your online presence through your core message.  Depending on who you are targeting, you package your message accordingly. I recommend you say it a variety of ways to reach different people.  Overall you want all of your content on social media to be an expression of your brand, your core message, even when you like, comment and share other people’s content, you want it to be in alignment with your brand.

How do you communicate what you do to Different Types of People on Social Media?

It’s just like ordering Mexican food.  You have your taco, your enchilada, your tostada and your burrito.  Truth is, it’s all the same ingredients inside, the core message is the same.  It’s just a matter of how you serve it on the plate. Nothing has changed about your product or service.  You know what you do.  It’s just how you communicate it.  And we all know what we like at the Mexican restaurant.  It’s just the packaging, crispy taco shell, soft tortilla, lotsa lettuce…

When you are Creating your Social Media Content to Post

This is a great analogy to use when you are creating your social media content.  Not everyone will resonate with the same images, videos, words etc.  You don’t have to change your message, after all, it’s your message!  You just change the packaging, the mediums, images etc.  And you will reach different people with different images and mediums.  Think about this, if all Mexican restaurants were just taco stands they would reach a lot less of their target audience.  But since there are so many different types of Mexican restaurants, foods, etc., the likelihood that they will reach their intended market is much higher.  The next time you start to choose your content for social media, think carefully if you’re communicating your message with just tacos or if you will try tostadas, enchiladas and burritos to reach more people!

Planning an Efficient Internet Marketing Strategy-Part 1

Smart acronym in business concept, words on cut paper hard light

Without precisely clear goals and objectives, your marketing campaign will not bring you the results you desire. How will you know if and how effective (or unsuccessful) your campaign was if you do not establish precise objectives you can measure? If you want to have a captivating campaign, you must think about how you will determine its success.

Bear in mind that approaches to your marketing goals should not be restricted to only one channel. Social media marketing, pay-per-click (PPC) and search engine optimization (SEO) should be considered in your collective approach to help you take full advantage of the possibilities that are out there.

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