Build and Deepen Your Relationships with Social Media 

The internet is a 24/7 networking opportunity that allows you to stay in touch and deepen connections with people you meet in person. Here’s how: 

First, review your online presence monthly on all social media platforms you are using. Make sure your profile picture is current, your cover photos are relevant and your “About” section has something about your clients. It’s not just your resume. Make sure your content is a reflection of your message, your brand. 

Second, get out that stack of business cards you’ve been meaning to deal with and invite those people to be friends. If you think they’ll know who you are, just send them a friend request. If not, send them a Facebook private message asking them if it would be okay to send them a friend request, and that you would like to stay connected. Then, connect with them on LinkedIn.  

Third, after you meet people at networking events, or wherever, connect with them on LinkedIn, send them a Facebook friend request and connect with them on any other social media platforms you’re active on. Use the same procedure as described with the business cards. 

After you become Facebook friends, visit their pages and see what they’re up to, and if there’s anything you can LIKE, comment or share. Go to their business pages, see if there’s anything there that you can LIKE, comment or share. Go to their websites and check them out. Send them an email or private message through Facebook and invite them for coffee or a phone call-something to take the next step in connecting. Or, you can invite them to another networking event you are going to that you think they might be interested in. Stay connected on social media until you meet again in person! 

Facebook: A Powerful Tool for Thought Leaders

Many people, including conscious thought leaders and change makers, shy away from Facebook because they experience it as superficial, a waste of time. True, it can be superficial, and it can be used for negative purposes.

 

Guess what! Facebook can also be used as a powerful force for positive change in the world!

 

Here are three things you can do to turn your Facebook activities into powerful actions that reflect the thought leader you are!

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Why I Blog

I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because  I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too.  Whenever a client asks me a question about how to do something related to what I teach, I  write a blog post.  I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart.  I am really passionate about teaching internet marketing strategies and that’s from my heart!

What Will I Talk About?

Last night I attended a networking event and I started chatting with  a woman entrepreneur about blogging.  She said she had no idea what to blog about.  Have you had that thought?  She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?”  There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!

She is the owner of a consignment store where they have so many different types of cool  unique, even amazing items.  I shared with her about another client I had worked with who was selling designer ties on Ebay.  Her tie sales were going pretty well,  so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase.  Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!

Blog About your Products

I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory.  I recommended that she choose items from her main categories of items in the store.  That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase.  I told her that if she got any “brand name” new or newer items, she could blog about those as well.  I reminded her to be sure and tag the items with keywords.

You Are a Writer!

It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory.  She realized that she actually does have something to write about and now she can launch her blog and feel excited about it. 

I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.

Three Powerful Ways to Cultivate Community Through Your Social Media

Cultivating community through your social media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you on both your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate toward you, and your following will begin to grow.

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How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

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How to Simplify Your Blogging

How to Simplify Your Blogging

Blogging is not supposed to be tedious because it’s a rather relaxed form of writing, but some people encounter difficulties maintaining blogs.
If you’re one of them, here are a few useful tips.

 

Keep a Pen and Paper Handy
You never know when inspiration could strike, so always have a pen and a small notebook ready where you can write down anything interesting that crosses your mind any time, any where. This way, you can go back to that inspiration when you’re finally in front of your computer and ready to blog away.

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Grow Your Network Using Facebook

Grow Your Network Using Facebook

Big group woman. Color vector illustration. EPS8

Facebook is a great place to connect with people you meet in person, whether at networking or social events, or even people you just met on social media. Whenever you meet someone, ask if they would like to stay connected on social media. Send them a “friend request.” Check out their personal profile and business page to see what they are up to. See who their “friends” are. It’s a great way to get to know people, stay connected and deepen relationships.

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Share Your Message through Your Content

Share Your Message through Your Content

shareWhen you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote. Continue reading “Share Your Message through Your Content”