Taco Marketing

Your core message is the same no matter how you package it
Your core message is the same no matter how you package it

Are you communicating your Core Marketing Message on Social Media?

Marketing your message is like ordering food at a Mexican restaurant. Once you have identified and clarified your core message, you are going to brand your online presence through your core message.  Depending on who you are targeting, you package your message accordingly. I recommend you say it a variety of ways to reach different people.  Overall you want all of your content on social media to be an expression of your brand, your core message, even when you like, comment and share other people’s content, you want it to be in alignment with your brand.

How do you communicate what you do to Different Types of People on Social Media?

It’s just like ordering Mexican food.  You have your taco, your enchilada, your tostada and your burrito.  Truth is, it’s all the same ingredients inside, the core message is the same.  It’s just a matter of how you serve it on the plate. Nothing has changed about your product or service.  You know what you do.  It’s just how you communicate it.  And we all know what we like at the Mexican restaurant.  It’s just the packaging, crispy taco shell, soft tortilla, lotsa lettuce…

When you are Creating your Social Media Content to Post

This is a great analogy to use when you are creating your social media content.  Not everyone will resonate with the same images, videos, words etc.  You don’t have to change your message, after all, it’s your message!  You just change the packaging, the mediums, images etc.  And you will reach different people with different images and mediums.  Think about this, if all Mexican restaurants were just taco stands they would reach a lot less of their target audience.  But since there are so many different types of Mexican restaurants, foods, etc., the likelihood that they will reach their intended market is much higher.  The next time you start to choose your content for social media, think carefully if you’re communicating your message with just tacos or if you will try tostadas, enchiladas and burritos to reach more people!

Planning an Efficient Internet Marketing Strategy-Part 1

Planning an Efficient Internet Marketing Strategy-Part 1

Smart acronym in business concept, words on cut paper hard light

Without precisely clear goals and objectives, your marketing campaign will not bring you the results you desire. How will you know if and how effective (or unsuccessful) your campaign was if you do not establish precise objectives you can measure? If you want to have a captivating campaign, you must think about how you will determine its success.

Bear in mind that approaches to your marketing goals should not be restricted to only one channel. Social media marketing, pay-per-click (PPC) and search engine optimization (SEO) should be considered in your collective approach to help you take full advantage of the possibilities that are out there.
Continue reading “Planning an Efficient Internet Marketing Strategy-Part 1”

3 Actions You Can Take on Facebook to Gain Insta-Clients

3 Actions You Can Take on Facebook to Gain Insta-Clients

Entrepreneurship. How do I Start? card with a urban background

Are you struggling with your Social Media?  Technically, you know how to do it but you’re not doing it.

You get ready to post something and you put your cursor on the send button, start to click and then you suddenly find yourself clicking over to someone else’s wall to see what they’ve posted.  You wonder, is what you’re posting similar, different, OK, right, wrong, going to embarrass you or someone else?  Is it something you want out there on the internet forever?  Wow!  That’s an even bigger question!  Well, no wonder you’re struggling, stuck, not doing it!  Wasting time!  Frustrated!

Here are 3 actions you can take on your Social Media with confidence.  You will never have to hesitate or worry that you are doing something wrong or making a mistake. Continue reading “3 Actions You Can Take on Facebook to Gain Insta-Clients”

The Right Mindset can help you Create a Successful Internet Marketing Campaign

The Right Mindset can help you Create a Successful Internet Marketing Campaign

Have persistence with your Internet Marketing CampaignInternet marketing campaigns are crucial for online marketing. It is vital to have clear campaigns to attract traffic and convert that traffic into leads and eventually, into actual sales.

I’ve blogged a lot about how to create an internet marketing campaign to get more clients.  In this blog, I want to focus on the mindset that will help you be more successful with your internet marketing activities.

Persistence

To be successful in executing your internet marketing campaign you have to keep persevering! You have to remember that attaining the expected results from your internet marketing campaign takes some time! Many Internet marketers tend to give up after the first few weeks without even accomplishing their short-term goals because they believe that they are not gaining any results with their Internet marketing campaign. Trust your own intuition and keep going. Continue reading “The Right Mindset can help you Create a Successful Internet Marketing Campaign”

Three Powerful Ways to Use Social Media to Collaborate

Three Powerful Ways to Use Social Media to Collaborate

shareSocial media was never intended to replace person-to-person interaction. It is a powerful way to collaborate with strategic partners to grow relationships that turn into clients. Here are three ways to do this.

Find Strategic Partners and Share Each Other’s Content
Strategic partners are people who have the same target market as you but sell something different. An example would be a chiropractor and a dentist, or a business coach and a bookkeeper. Here’s an example of how this would work:

Let’s say a business coach is working with entrepreneurs, helping them grow their businesses and she knows her clients generally need a bookkeeper. The business coach would find a bookkeeper who is active on social media. They would meet, share ideas, get to know each other and make an agreement to share one another’s posts. This is a very powerful collaboration and for both people. Continue reading “Three Powerful Ways to Use Social Media to Collaborate”

Creating Community through Blogging

Creating Community through Blogging

Creating community through bloggingSocial Media makes building a community so much easier

You can use your blog to build community on Social Media. Obviously, this doesn’t happen overnight, but it is very doable. With social media, it makes building a community so much easier.  All it takes is consistency and sociability.

Now, followers aren’t just the people who read your blog on a regular basis.  They are the people who are interested in you!  You want active participation and interaction. Just start with the comments. After you post your blog on social media, encouraging people to comment on your posts opens the door to interactions that may lead to lasting online relationships.  Pay attention to those comments and reply in a way that is consistent with your post and would set the tone for future comments. Continue reading “Creating Community through Blogging”

Social Media–Do you Really CARE?

Social Media–Do you Really CARE?

The missing ingredient to your social media success

You may have heard me say that the internet is a 24/7 networking opportunity.  It offers you a chance to make real, authentic connections on Social Media.  So how’s your Social Media going?  Here are some questions for you to use to evaluate your experience:  When you go to your Facebook profile, do you really have the intention of making an authentic connection?  Or are you on social media just to see who’s doing what? Or are you on social media just to tell everyone what you are up to, to get them to your next event or to buy your product or service? Do you feel like everyone is just putting out their stuff and not caring about yours?  Do you feel invisible? Continue reading “Social Media–Do you Really CARE?”

Diana Morgan
is our Thriving Woman of the Week!

Diana Morgan NEW headshot RS 3x4How long have you been in business?

I’ve been in business for over 20 years, in my current business 8 years.

Why did you begin your business?

After having my own successful business for over 20 years, I realized I could help more people and make a bigger impact by teaching other entrepreneurs how to grow their business through powerful marketing strategies and offering coaching support to help them stay in the game.

What is your mission for your business?

My mission is to help entrepreneurs who are healing the world with their businesses be more successful so we can leave a better world for our children.

If there was one thing you wish you knew before you began your business, what would that be?

I wish I knew how much money I would actually save by having coaching and mentoring. I have wasted an incredible amount of time trying to figure out things that someone could have shown me or done for me. And good coaching dramatically accelerated my progress in my business and my life!

What is a guiding principle that you use in your business?

A guiding principle I use in my business is to bring my Whole Heart to all aspects of my life and business as I coach and consult with other entrepreneurs.

What makes you a thriving woman in business?

What makes me a thriving woman in business is that I use all the tools and strategies I have learned in my business in order to stay in the game no matter what. I am passionate about fulfilling my purpose through my work and I don’t give up. I am empowered by asking for help when I need it, knowing I am never alone! I realize the power of community!

What do you love about being a thriving woman in business?

I love that I have the freedom to fully express myself in my business and that my business and personal life and values are aligned. And I love that I get to help other women thrive too!

What is the next big thing or dream for you in your business?

My next big dream in my business is to create more self- study products and group coaching programs so I can help more women entrepreneurs spread their message to reach and serve more of their ideal clients.

How can our readers connect with you?

To connect with me, please call me at 925-980-9052 or email me at Diana@WholeHeartMarketing.com

Get Your Blog On

Whole Heart Marketing BlogGet Your Blog On

The first step to your successful online marketing plan is to “Get Your Blog On”.  This means, start a blog.  I recommend using a WordPress Website as a platform for your blog.  Having a blog allows you to express your humanity online.  It allows you to create relationships with your clients and potential clients.  It also allows you to  position yourself as an expert in your field, sharing your expertise freely.

Before you start to really blog like crazy, I recommend figuring out what your blog will be about.  Having a focus for your blog will help you reach more people.  That may seem backwards but here’s how it works.  If you blog about everything under the sun, or a number of really different subjects, then you will reach some people with each of those subjects, maybe.  The sad truth is that you have about 3 seconds to grab someone, once they land on your page.  If someone lands on your blog and it’s not what they are looking for, they will bounce off of your site and they might not come back.  Sometimes you only get one chance to grab someone that lands on your site.  If they land on your site and it’s what they were looking for, they will stay longer, read more and even take an action on your site, like sign up for your “free report” or subscribe to your blog. Continue reading “Get Your Blog On”