Authenticity in Relationships 

Sometimes my heart clenches when the phone rings. It happens when callers dive right into an obvious script. They typically represent a large company that developed a perfect script based on human behavior. They ask you yes or no and multiple choice questions. Then they ask for a credit card number. I often abandon the phone long before hearing the whole script. However, as a business consultant and former technology architect, I sometimes listen out of curiosity.  

It amazes me that companies believe someone would whip out a credit card without developing an authentic relationship. In my book, it falls short of trustworthy communication. I guess people provide their cards, or the calls would stop.  

What does this have to do with a small business owner? It is about relationships. I meet business people who dive right into a sale before they even know me. It is not as extreme as the programmed script described, but it is just as uncomfortable.  

Build a relationship with people. If you meet someone and feel a connection, nurture it. I’ve met people at networking events who take my card while looking around for the next one. They sometimes put me on their list without permission. I prefer to develop a relationship first. Here are my tips for developing strong relationships: 

  1. Follow up after meeting someone. 
  2. Keep in touch for no specific reason. 
  3. Give first-perhaps a sample service or product. 
  4. Pass along introductions, articles or a reference to your conversations. 
  5. Keep in touch. 
  6. Intersperse sales offers with other interactions. 

I have read it takes up to seven interactions to build rapport. How can you blend service, samples, inspiration and other reasons to keep in touch rather than exclusively asking for the sale? Build an authentic relationship. It can be powerful. 

Who Is On Your Team?

Many studies look at reasons businesses fail. Business education teaches the nuts and bolts of accounting, marketing, technology and human resources, along with other topics. I like to look at what makes a business successful. One of the most important factors is the people. Do not forget that people are an asset to your organization. The people are your team. It’s critical to have the right people on your team.

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Developing Your Leadership Qualities Invites Success

Business education and studies often look at reasons businesses fail. What makes them successful? One of the most important factors is the people. You, the leader, are the most important person in your company. A Gallup Poll between 2013 and 2015 reviewed the reasons people think businesses fail. The most critical element was the leader. Let’s look at five qualities of successful leaders and how to develop them.

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Magnetize Community to Grow Your Business

Magnetize Community to Grow Your Business

There are endless options to expand and grow your business. Leveraging community can be a fun way. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19 percent when customers joined an online community.
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How Do You Become an Influential Leader?

During my career as an employee of a large corporation, we discussed attaining influence without authority. Traditionally, influence and authority came with title, power and “ruling with an iron fist.” Today, influence is recognized as an important quality of any leader. It doesn’t mean force.

How does leadership and influence factor into a small business? Building influence can be a key to attracting customers, employees and business partners. Attracting the right people to your business can result in more profit.

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Envision Your Dream Business with Ease

Envision Your Dream Business with Ease

Have you ever dreamed of working with clients like fortune 1000 corporations, big institutions or government agencies? Did you immediately reject it because you had no idea where to start? Henry Ford said, “Whether you think you can or think you can’t, you are right.” It can be fun to step back and imagine working with a big company. Often, business owners forget to envision their dream business. Now is a good time to create a vision.   Continue reading “Envision Your Dream Business with Ease”

Create a profitable Business as a Vehicle to Give Back

Create a profitable Business as a Vehicle to Give Back

1934812-1Many heart-based solo entrepreneurs struggle with money. Somewhere back in their mind, there is a thought that something is wrong with being successful and super profitable. Consider “flipping it.” What if you are just exactly the best person to earn a huge profit? I believe you are the most likely to support your community with your abundance. Have you considered using your wildly profitable business as the vehicle to give back to your community? How does that feel?

My grandmother and grandfather first taught me about giving back to community. Although my grandmother did not work, she was the community-service arm for the family business. She often hosted fundraisers and attended many more. My grandfather introduced me to the concept of the tithe. This is the idea of providing one tenth of income to good works.

Take a moment to envision what you would do to support your community? Even if you feel you are surviving, these actions will move you towards thriving. Once you feel abundant, you can share it with others. Giving to others can make a difference to your community, your state, the world. If you are not sure where to start, consider these areas.

Taking any of these actions can make an impact.
#1 – Gratitude
Appreciate the small things all around you. Gratitude for what you have will inspire you to share with others.
#2 – Time
Investing your time is also a wonderful way to share your gifts and make a difference to others around you.
#3- Money
Taking action in the first two areas often improves the flow of money to you. Begin to give generously to your community, whether it’s local or global as your income grows.

Summary:
Giving to others even in small ways makes a big difference to those around you. All of us impact the world by taking small steps. It will ripple out far beyond your action whether time or money. What step can you take today?

Laurie Zerga
is our Thriving Woman of the Week!

Laurie Zerga

How long have you been in business?  I started Feminine Power Flow over a year ago.

Why did you begin your business?  I started Feminine Power Flow after reflecting back on my career.  I had climbed the corporate ladder, launched my own company Chef-K, culinary health education for kids, and then started as a business consultant with small to medium-sized businesses.  I realized that you could train people, put systems in place to help them grow their career or business, but if they didn’t fundamentally change their inner game they would not sustain their growth.  I realized I had developed some tools for myself that I could support other entrepreneurs and professionals, especially women.

What is your mission for your business?  To support women entrepreneurs who want to follow their heart to make their life and community better. They are successful and long for something deeper and fulfilling. I want to support them to live and become their authentic self to live their dream life.

If there was one thing you wish you knew before you began your business, what would that be?  Honestly, I wish I knew how important it is to bring my gift to others.  It’s not about sales, and worrying about what others think that I am “pushing”.  That was my ego, it’s not about me, it’s about supporting others’ dreams.  It it’s a match, it’s great and if not how can I support in another way?

What makes you a thriving woman in business?  Keep it simple.  Start one step at a time; focus, make one thing work, then build on it.  As you start one step, it’s ok to be moving along the strategic piece.  Lay a foundation.  I see so many women trying to do everything at once then there’s no income, and they want to fall back to a JOB.  That’s not the answer.  You have gifts to give and there are people waiting for them.

What is the next big thing or dream for you in your business?   I’m looking forward to growing and building a team.  I love working with a team.  I’ve also added to my program Dream Business Bundle and created the “Dream Business Bundle Ultimate”  There’s a lot more time for VIP strategy sessions to support my clients to envision a business fully integrated with their dream life.  If you don’t integrate it at that level, it can be a struggle.  Make sure to envision all the pieces.  Women have such a wide range to access.

How can our readers connect with you?  Femininepowerflow.com or 877-836-3569

Have a Booming Business with Ease

Have a Booming Business with Ease

sparkler-677774_1280There are three steps to create your dream life through your business. These three steps will not only help you create a business you love; you may even increase your bottom line ten-fold. Shift from surviving and striving to thriving by building a booming business with ease. Continue reading “Have a Booming Business with Ease”

Are you the CEO of Your Business?

Are you the CEO of Your Business?

Women.

You have probably heard that eight out of ten businesses fail in the first two years. Most people guess the reason is money. It sometimes is. There are other explanations too. The market changes, suppliers fail and complicated regulations make it challenging to run a profitable business. According to a recent Gallup study, one cause rarely mentioned is entrepreneurs. This means the business owner is an important key to success.

Continue reading “Are you the CEO of Your Business?”