<strong>Linda Basso </strong><br/>is our Thriving Woman of the Week!

Linda Basso
is our Thriving Woman of the Week!

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How long have you been in business?
 I’ve owned my own branding/marketing firm for over 20 years and have been a marketing coach since September 2014.

Why did you begin your business? 
I sort of fell into my business originally. I found that freelance, and then being my own firm, fit me best. Fast forward 20 years, this newer version of my business as a marketing coach is the integration of my personal and professional life. It brings together my professional marketing expertise with my deep personal passion for spiritual growth. I can support entrepreneurs in figuring out their marketing and guide them into a higher version of themselves while doing so. That is so meaningful for me.

What is your mission for your business? 
To elevate marketing from a “to-do” to a profound act of service. I want all entrepreneurs to feel real, in their power and at ease when they are marketing. And for the world to become one of marketing resonance rather than “push marketing,” where what an entrepreneur puts out really resonates with those who would be well served by their work. Continue reading Linda Basso
is our Thriving Woman of the Week!”

Boost Your Marketing with Collaboration

Boost Your Marketing with Collaboration

Paper people on green grass, close up

Marketing is enhanced with collaboration. There are simply too many parts and functions to do them all well while running a great business. You’ll be well-served if you focus on creating successful collaborations with vendors to do your marketing as well as partners that you can co-market with. It can enhance your well-being to be part of a supported team rather than an isolated solopreneur. It also allows you to make a deeper difference in the world as you free up time and energy to grow your business or to work in your highest state.

Collaborations are successful when you:

Believe that other people can support you. Get assistance in clearing out earlier experiences of betrayal, hurt or loss. Own your background and behave accordingly. Even if you’ve done lots, not having successful collaborations means there’s more to clear.
Continue reading “Boost Your Marketing with Collaboration”

Share What You Really Sell for an Innovative Marketing Approach

Share What You Really Sell for an Innovative Marketing Approach

Linda Basso Print2 GraphicAll doctors sell health care. But one doctor may really sell relief, while another sells strength. Get clear on what you sell by truly understanding what your clients gain from working with you. When you voice what you really sell and marry that with what the market longs for, you create truly powerful products and services.

The trick is to get down to the essence of what you provide for your clients. It’s most powerful when it’s one word, but two words or a short phrase will do. You want to drill down to an essence of your work that is strongly connected to your why.

Continue reading “Share What You Really Sell for an Innovative Marketing Approach”

Spiritual Marketing, Part Four: A Path for Your Best Year Ever

Spiritual Marketing, Part Four: A Path for Your Best Year Ever

(This is the final article in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The fourth pillar—the path—is where it all comes together to move you and your clients forward.

How to walk your spiritual marketing path: Continue reading “Spiritual Marketing, Part Four: A Path for Your Best Year Ever”

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

(This is the third article in a series about the four pillars of spiritual marketing, so you get results and enjoy the Smart Women Believeprocess.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The third pillar—the message—lets the right clients find you more easily.

How to craft your spiritual marketing message:

Continue reading “Spiritual Marketing, Part Three: Messaging for Your Best Year Ever”

Spiritual Marketing, Part Two: A Plan for Your Best Year Ever

JustDoIt(This is the second in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The second pillar—the plan—gives you the framework for moving forward gracefully.

Components to create your spiritual marketing plan: Continue reading “Spiritual Marketing, Part Two: A Plan for Your Best Year Ever”

Spiritual Marketing, Part One: Profound Truth for Your Best Year Ever

(This is the first in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

OrangeSunsetYogaTry building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The first—finding your truth—is the powerful foundation of spiritual marketing that deepens your approach and makes marketing easier.

Ways to get clear on your marketing truths:

  • Dive into your why. Why are you building this business? Why now and why you? It often takes diving into this several times before you find the real kernel of personal truth. Owning this truth fuels deep, connective marketing. Living this truth drives a successful business.

Continue reading “Spiritual Marketing, Part One: Profound Truth for Your Best Year Ever”