Robin Taney

About Robin Taney

Robin Taney is the founder and owner of Studio 4 PR and the creator of Get R.E.A.L. TM, a program designed to help business owners maximize and monetize their online presence.

Taney’s career path is like a patchwork quilt—squares in different patterns that when sewn together somehow work. She’s been in broadcast news, corporate, non profit, event planning, internet marketing, and the tourism and hospitality industries. She’s written, promoted, planned, and implemented. She’s worked with community leaders, heads of corporations, small businesses and students.
She is most passionate about helping highly motivated entrepreneurs create compelling stories that connect and engage their customers. “When you consider that 75% of all U.S. based businesses have less than 500 employees and 50% are solopreneurs who work from home, it’s easy to see that small business is what’s keeping our economy afloat,” Taney says.

Get R.E.A.L, Get Noticed, Get Results explores four key principles business owners need to find their ideal client.

Contact Robin at www.studio4pr.com or robin@studio4pr.com

Get R.E.A.L in 2017

Hello 2017. It’s that time of year where you can wipe the slate clean and start fresh without punishing yourself for all the things you didn’t get done in 2016. This is the zero-guilt zone.

Like most people, you start off the year with so much motivation, so much hope, so much certainty that this is going to be the year when you lose weight, get organized, get your business off the ground, or fill-in-the-blank with your own.

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How to know what to charge for a value-based business

If you’ve been in business for any length of time, you’ve had to struggle deal with that age-old question:
What to charge robin taney, the get real girlfor what you do. If you charge too much, your ideal client won’t find you and if you charge too little, your non-ideal one definitely will. When you have a product that clients can see, hear, touch, taste, or smell, the task is a little easier because the client is basing their expectations and impending results (satisfaction) on their senses. When you have a service, it’s more complicated because it’s based on that intangible thing called…value.

Kind of like a magician pulling a rabbit out of a hat, attaching a price tag to the value you will create for them (note I said “will” as in it hasn’t happened yet) is, for some, just as impossible.

For you, value is based on three things:

  1. Quality
  2. Commitment
  3. Results

For your client, value is based only on results, and to some degree, time. Did you solve their pain in a reasonable amount of time?

Recently, my husband and I completely renovated a new house. The contractor agreed to work within our budget (which made my husband cry) and made the necessary changes in about two months. When I was getting ready to write the final check, I thought about asking for an itemized list of every nail, screw, and bucket of plaster to see if it had lined up with what I had paid. But, I realized that I had what I wanted. A beautiful house that was completed on time and close to the agreed budget. My point being that I got the results I wanted so it didn’t matter what I paid.

If you can deliver quality service and results to your client, you are providing value that is priceless to them.

So, make sure your pricing reflects that value. You (and they) are worth it.

The Do’s and Don’ts of Facebook Groups

Facebook groupsAccording to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year.

To put this in perspective: The world’s population is 7.4 billion people, so if you take out the fake accounts and babies who are too young to have one, approximately 1 in 5 people is on Facebook.

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TWIB Radio with Robin Taney – Super Tips to Make PR Work for You

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Robin Taney Headshot RS 3x4TWIB Radio with Robin Taney – What PR really is, and how to make it work for you. Learn some super tips and some mistakes women entrepreneurs make with their PR.

8 Ways to Use News Releases that Don’t Involve the Media

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Many business owners think that news releases are just for the media.

Not true!

There are many ways that you can use a news release without ever sending it to a newspaper or TV station.

You can:

  • post it on your blog
  • share it on social media
  • send it to your email list
  • send it to influential bloggers who reach your ideal client
  • include it in your online media kit
  • put it on your website
  • send it to news release distribution services like prlog, prweb, etc.
  • send it to conference and meeting planners looking for speakers

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5 Ways to Expand Your Leadership Capacity

executive-534416_1920Being a leader is more than just having a corner office, a six figure paycheck, and a fancy title. It’s about being able to empower and motivate people to be the best they can be — whether you’re a CEO or a soccer mom.

I have been a regular attender of the Global Leadership Summit for the past several years and have gained a whole new perspective on what it means to be a leader as a result.

Craig Groeschel, senior pastor and founder of Life Church, is a past speaker of the Summit and shares his 5 C’s to Expand Your Leadership Capacity.

I challenge you to pick ONE — the one area that is keeping your business from reaching its maximum potential — and focus on it.

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6 Ways to Make Email Marketing Work for YOU

Email marketing is still considered the most effective way to reach your ideal client.www.123rf.com

If it’s done right.

Sadly, many are not doing it correctly and are not reaping the benefits it could bring for their businesses.

Here are my top six tips for making email marketing work for YOU:

Know what you’re trying to accomplish and choose the email marketing provider that can meet those needs. The “big three” of service providers in terms of being the most well known are: MailChimp, Constant Contact, and Infusionsoft, but out of curiosity, I googled “best email marketing providers” and got a completely different list:

Best email marketing for small businesses overall: Benchmark
Best email marketing for low cost: Get Response
Best email marketing for ecommerce: Send in Blue
Source: Business News Daily

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The Possibilities of the Right Connection

What is the right connection? As an entrepreneur, you no doubt attend  many networking events so that you can meet more people. The question is are you making great connections, or are you making the right connections? There’s a difference. In this video, I share the top three ways for you to maximize your time and presence to ensure that you’re making the most out of the right ones and not spending a lot of time on the wrong ones.

After you watch the video, please comment in the box below and let me know what you think. Thank you for sharing this space with me. Please share this with anyone you think will benefit from it.

Also, if you haven’t already done so, make sure you subscribe to Thriving Women in Business, so you’ll be kept up to date on all the great resources that are available online PLUS receive a copy  of the magazine with even more great content every other month.

Put on Your Thinking Hat: 6 Ways to Make Better Decisions

Making a decision is rarely a simple yes or no. Unless it involves chocolate and then, of course, it’s a YES. :-)Thinking Hats

Other decisions are more complicated. Perhaps they involve factors that are not within your control or are driven by time or budget issues. There may be people who are trying to help and instead are just confusing you. Sometimes you might be so overwhelmed by all the possible scenarios that you end up making no decision.

So, what do you do?

I’m going to share with you a process called Six Thinking Hats. What sounds like the title of a children’s story book is actually a thinking skills training course that was developed by Edward DeBono, a world renowned business consultant.

Six Thinking Hats teaches parallel thinking as an alternative to argument, so instead of attacking another’s thoughts or ideas, participants learn how to separate emotion from facts, the positive from the negative and critical thinking from creative thinking.

Here are the basics

  • There are six different imaginary hats that you can put on or take off.
  • Think of the “hats” as thinking icons.
  • Each hat is a different color and represents a different type or mode of thinking. (See photo)
  • In a group, everyone wears the same hat at the same time. (parallel thinking)
  • When we change hats – we change our thinking.

 

Remember, parallel thinking guides thought processes in one direction at a time so you can effectively analyze issues, generate new ideas, and make better decisions.

Try this the next time you have a decision to make and let me know the results.

Thank you for sharing this space with me. Feel free to comment below and forward this to anyone you think may find it of value.

Four Ways to Make Your Mess Your Message

There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect.

Hogwash!

When I first started my PR business, Studio 4 PR, I often felt like a fraud because I was just starting out. A wise business coach once said to me, “You only have to know a little bit more than the people you’re serving.”

The perception that clients expect you to be perfect is so off-base. Because, if perfection is something worth striving for (and I don’t think there is such a thing), then how does one get to be perfect? By failing! Over and over again. Success is a journey, not a destination. Sure, it may happen faster for some than others, but there’s a lot of learning that takes place when we’re still a mess that your clients can benefit from.

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