I have seen numerous people turn their talent into a business. They are excited to share their gifts and are determined to make a difference in the world. The really successful ones are all that and more! The thriving entrepreneurs have also developed their leadership abilities. Here are three ways I have seen leadership help them reach more people and build incredibly successful businesses.
“You will never see an eagle of distinction flying low with pigeons of mediocrity.”
― Onyi Anyado
When entrepreneurs commit to their big ideas, dreams and visions, they have a choice. They choose to take the leap, get support, gather resources, hang with other successful entrepreneurs and choose to be ALL IN, or they do not. Here are ways entrepreneurs who soar with the eagles stand out:
Continue reading “Soar with the Eagles: How Branding and Community Lead to Entrepreneurial Success”
The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.
The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.
With this is mind, these are the things typically found on business cards, and sample calls to action.
Front of the card:
- Professional photo, logo and tagline
- Name and title, if you have one
- Address (optional for virtual businesses)
- Phone number
- Email and website address
Back of the card:
- QR code (optional). This is a type of matrix barcode that can be scanned with a smartphone and either go to a website, splash page, online store or mobile web page. The mobile web page is created by the company that creates your QR code. It can have an email capture on the page or provide the user with a redeemable coupon or coupon code. It requires an additional monthly investment. If your clientele is young and tech savvy, this might be right for you. Research thoroughly for a reputable provider. Typically, clients generate their own barcode and provide it for the creation of their business card.
- Call to action: What action do you want the recipient of your card to take?
- Book you as a speaker? If so, you may want to include your most popular presentations.
- Go to your site and download your free compelling offer to build your list?
- Promote products or events?
- Have the prospect call for a consultation or to work with you?
When your business card stands out, it builds influence, and so do you!
Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.
As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined. Continue reading “BIGGER VISION, Evolving Brand”
As an entrepreneur, you are committed to making a difference in the world through your amazing gifts and talents. Giving back is a natural extension of that brand. Sharing your passion for organizations and contributing your time, talents and treasures elevates your brand and attracts and retains like-minded clients and affiliates.
As entrepreneurs, working alone can have its challenges and, if unchecked, can sabotage all the amazing work you’re doing. It can lead to self-doubt that can undermine your entrepreneurial dreams. One of the best ways to keep this from happening is to build your own success team that supports you, provides valuable insights, inspiration and motivation as your business grows and evolves.
I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:
Failure to market:
They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.
Continue reading “Are you Suffering from Website Shame?”
TWIB Radio with branding expert Tammy Tribble. Hear Tammy’s super tips on how to brand and market your business by being yourself, and doing your thing.
Have you ever been to a networking event and met an amazing woman who was outgoing and wearing bright, happy colors, and when she spoke, her eyes sparkled – only to later find that her business card was incredibly corporate in design, in no way reflecting the life and vitality she radiated in person?
Many entrepreneurs feel they have to look a certain way, speak a certain way, be a certain way and present themselves like a corporation in order to be taken seriously. That couldn’t be further from the truth! Continue reading “Living Your Brand from the Inside Out”