Powerful Relationships Support Powerful Marketing 

Marketing is enhanced with collaboration. There are simply too many parts to do them all, while still serving clients well. Your business will do best when you can create powerful relationships to support you. It can enhance your wellbeing to be part of a supported team rather than an isolated solopreneur....Read More

Authenticity in Relationships 

Sometimes my heart clenches when the phone rings. It happens when callers dive right into an obvious script. They typically represent a large company that developed a perfect script based on human behavior. They ask you yes or no and multiple choice questions. Then they ask for a credit card number. I often abandon the phone long before hearing the whole script. However, as a business...Read More

Build and Deepen Your Relationships with Social Media 

The internet is a 24/7 networking opportunity that allows you to stay in touch and deepen connections with people you meet in person. Here’s how:  First, review your online presence monthly on all social media platforms you are using. Make sure your profile picture is current, your cover photos are relevant and your “About” section has something about...Read More

Your Home(Page) on the Internet 

Websites are like houses. They require upkeep, maintenance and curb appeal. You have few precious seconds to capture visitors’ attention and engagement. Like a house, a well-designed and well-staged website closes the deal for you. One that offers a great user experience leads visitors to take a desired action. These concepts relate to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Used together, your...Read More

When It Comes to Business Relationships, Take the Long View 

I launched my graphic design business when I was just 29. My Midwest work ethic made me an anomaly in my field. My varied skills combined my love of design with my practicality of providing a tangible product. But there was one aspect of my business I...Read More