Build Up Your Ability to Bounce Back From Setbacks

“Life is what happens to you when you’re making other plans.” Betty Talmadge, American meat broker and cookbook author, is the first one who is credited with this adage. Setbacks happen in business and in life.

By building up your resilience – your bounce-back ability – you will know how to get back up after you have been knocked down. Follow these principles to soar through setbacks and keep your resilience revved up.

Use Your Power of Choice. Begin to look at how resilient you are in everyday occurrences. Do you let traffic, a delayed plane, or a disappointing phone call ruin your whole day, or do you consciously choose to bounce right back? We always have a choice about how we react to what happens.

Build on Past Successes. At first your setback might seem too much to handle. To help yourself bounce back, think about other challenges you have faced in your life and business in the past. Remember how you dealt with them, and how you came through those challenges. Remind yourself of all you have dealt with – and yet you persevered. This will fuel your ability to overcome this setback.

Look for the Lesson. Setbacks serve. They bring with them lessons about you, about your leadership, about your business. When a setback erupts in your path, before dowsing the flames you should first examine its lesson. Learning the lessons that your setbacks deliver is one of the ways you build your resilience.

To your resilience! 

Caterina Rando, TWIB Magazine Publisher 

Become a Sought After Speaker and Make Your Business Thrive

It is better to be in the front of the room speaking than in the back of the room listening! Why? When you are the speaker, you open the door wide to new, wonderful contacts that can quickly lead to new clients and a more thriving business. There are many important reasons why you want to become a sought after speaker today. Here are just a few:

  • Become Recognized as an Expert in Your Field.  When your name is listed to promote an event and you are speaking on a topic, you are considered the expert on that topic. The more potential clients recognize that you are an expert, the more likely they are to do business with you and give you referrals.
  • Meet More People, Faster.  Speaking gives many people an opportunity to get to know you in a short period of time. An audience of forty people will meet you all at once. This is a lot better than having to take time for forty individual conversations to determine who is the best client match for you.
  • Create New Opportunities.  Speaking provides a variety of new opportunities. It allows you to expand your sphere of influence, meet other speakers, get interviewed for radio and book even more speeches.
  • More Clients, Contracts and Commissions.  When you are presenting to an audience full of your ideal clients, and you give a strong, high-content speech, you will come home with at least one new client every time you speak.Sometimes you will find you are adding several clients in just one afternoon.

Speaking is the fastest, easiest and – I believe – the best way to make your business thrive! Start today to become a sought after speaker.


To your thriving success! 

Caterina Rando, TWIB Magazine Publisher

Stop Struggling and Start Soaring in Your Business

Running a business can often be full of struggle. We struggle to find time to meet deadlines, to plan, to get to bed at a decent hour – we even struggle to find time for ourselves. Get ready for a revelation: we create most of the struggle in our lives. We all have different “Struggle Strategies” that we unknowingly use in our lives and businesses that might be making things more difficult. Take a look at some of the different Struggle Strategies below. Choose which one is making things harder on you and make a change.

Timing – One of the biggest causes of struggle in our lives is that we want what we want when we want it. Things do not always come in the time frame we prefer, but stay focused on what you want and keep working at it. Remember the old adage – better late than never!

Expectations – We often expect ourselves and others to get so much done—so quickly, or to complete everything perfectly. Recognize that you and everyone else may make mistakes and that other people will not always do things the way you would do them. Know that the world will not always act according to your predetermined script – embrace this idea and you will be a lot happier every day.

No Fun – Sure, you might take a vacation or two throughout the year. But that is not enough. Life is a lot better when you are having some fun every day. Find a short period of time daily to have a great time – have lunch by the lake, spend twenty minutes with your favorite novel, enjoy a dance around your living room. Enjoy yourself. If you don’t, no one else will.

Envy – You will turn green thinking about what everyone else has, how easy they seem to have come by it, or how everything just seems to fall into their lap. When you see all the success and prosperity in other people’s lives, take it as an affirmation that the world is abundant and there are plenty of good things coming your way. Then put your attention back on your life and creating what you want.

Recognize which Struggle Strategy you are currently using and replace it with strategies that support you to soar.

To your soaring success!

Caterina Rando, TWIB Magazine Publisher

The Next Evolution in Marketing and Sales

No matter what business you are in, what niche you serve, if you are marketing online or through email, you’re likely experiencing crappy open rates, increased opt-outs and declining conversion. These are clear signs that your would-be clients are demanding a change in the way you court and close your ideal clients.

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The Pitfalls of Doing It All

As my dear business coach and client, Caterina Rando, brilliantly said, “You need to do what is the highest use of your time, and let other people handle the rest.” I think of this often in my own business, and I have seen my best months and best year ever as a result. I hired a bookkeeper who comes in once a week, as well as a part-time assistant who handles production of signs and banners, in addition to simple updates for my clients, so I can stay focused on what I do best: design.

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Building Your Team

You’re an entrepreneur because you have a unique ability; something you want to share with the world. In order to serve large numbers of people with your unique talents, you must operate as a business owner-not as a self-employed person.

Working with women business owners, I hear many objections for why they can’t hire a team-affordability, lack of qualified applicants, belief that a new person will never be able to deliver the service like they can.

While these feel valid, they are not the true problem with team building. Most small business owners actually are challenged with receiving support and have a lack of experience with team building.

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Creating Support to Soar

Have you ever thought about the power of using social media as a tool for support? Here are three ways to use social media to create support in your business:

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S.O.A.R. Your Way Back to Success

When you think of soaring, you may think of flying. Remember the creativity you had when you began your business?

Now, here you are. Your business is off the ground and in the air. But you may have come to a lull in your momentum. Your engine may be sputtering. How do you begin to SOAR again? Here are a few tips to rev up your engine to take flight once more:

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Who Is On Your Team?

Many studies look at reasons businesses fail. Business education teaches the nuts and bolts of accounting, marketing, technology and human resources, along with other topics. I like to look at what makes a business successful. One of the most important factors is the people. Do not forget that people are an asset to your organization. The people are your team. It’s critical to have the right people on your team.

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Marketing Support: Vital to Business

Should you do your own marketing or not? It depends. Let’s take a look:

Start-up: In the beginning, it’s up to you to find the right clients, sell to them, use their feedback to refine what you do and then repeat.

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