3 Simple Tips: Organize Your Digital Life for Maximum Influence

How do you feel about the way you use email? What’s your relationship with your inbox?

How’s your computer desktop looking? What about your LinkedIn and Facebook contacts? How are those organized, if at all? Why does any of this even matter?

When I work with my clients at our SpaLife Retreats or in my online academy, one of the core principles I teach is that our environment affects everything. In 2017, our digital environment, including email, social media and our smartphones, are just as important as what we do with our home office.

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Branding: What does it mean?

The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.

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What does it mean to get your GLOW on?

What does it mean to get your GLOW on? GLOW is an acronym for Growing – Loving – Opening – Willing. It’s a deep dive into personal transformation that focuses on the most important relationship you will ever have- the relationship with yourself.

We often run our lives by our deep-seated beliefs that unconsciously drive the choices we make. Many of us don’t even question our choices, and wonder why our circumstances are what they are. Do you ever feel like your life’s circumstances run you, rather than feeling like you are in the driver’s seat? Getting your GLOW on is about liberating your soul’s full expression, moving from feeling like a victim of your circumstances to recognizing that you always have choices in your life, even if your choices are difficult.

One simple step you can take to get your GLOW on is simply pausing and breathing. Most of us have knee-jerk reactions to our circumstances. If you pause and take deep breaths, you may get a new perspective.

Two keys to learning about yourself and others are to be curious and to be neutral. If you can get curious and find out where others are coming from, you may learn that virtually nothing they do is about you personally. One of my favorite sayings is from the Talmud: “We don’t see things as they are; we see things as we are.”

What’s the most empowering habit you can incorporate into your daily life? Do your best to not make assumptions and make it a practice to be curious rather than taking things personally. If you are curious, you will learn that people’s beliefs, behaviors, attitudes and assumptions are their own. These two things alone can transform your life in unimaginable ways! Remember, life doesn’t happen to you, it happens because of you.

How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

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Harness the Power of the Pen: Build Influence through Writing

Influence. Persuade. Engage. Motivate-your organization, your relationships, yourself.

In today’s digital world, the power of the pen is underrated. With a few innovative ideas and some tapping away at your keyboard, you can build written influence with the touch of a button.

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Use Your Business Card to Build Influence

 

The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.

With this is mind, these are the things typically found on business cards, and sample calls to action.

Front of the card: 

  • Professional photo, logo and tagline
  • Name and title, if you have one
  • Address (optional for virtual businesses)
  • Phone number
  • Email and website address

Back of the card: 

  • QR code (optional). This is a type of matrix barcode that can be scanned with a smartphone and either go to a website, splash page, online store or mobile web page. The mobile web page is created by the company that creates your QR code. It can have an email capture on the page or provide the user with a redeemable coupon or coupon code. It requires an additional monthly investment. If your clientele is young and tech savvy, this might be right for you. Research thoroughly for a reputable provider. Typically, clients generate their own barcode and provide it for the creation of their business card.
  • Call to action: What action do you want the recipient of your card to take?
  1. Book you as a speaker? If so, you may want to include your most popular presentations.
  2. Go to your site and download your free compelling offer to build your list?
  3. Promote products or events?
  4. Have the prospect call for a consultation or to work with you?

When your business card stands out, it builds influence, and so do you!

How Do You Become an Influential Leader?

During my career as an employee of a large corporation, we discussed attaining influence without authority. Traditionally, influence and authority came with title, power and “ruling with an iron fist.” Today, influence is recognized as an important quality of any leader. It doesn’t mean force.

How does leadership and influence factor into a small business? Building influence can be a key to attracting customers, employees and business partners. Attracting the right people to your business can result in more profit.

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Marketing and Sales: A Love Story

Are you in love with your business? How about your clients? Your team?

Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”

The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.

Good marketing means:

  • Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
  • Listening to your clients’ needs so you know exactly what they are struggling with
  • Letting your potential clients know that you are committed to partnering with them to generously create solutions together

If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.

Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.

When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.

Here is a link to a webinar that may offer some additional insights to Sales with Ease.

Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.

Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.

Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.

Get Your Financial Systems Together

As a women business owner, it is important to leverage your business for less worry and more ease.

To do that, it is necessary to develop and maintain financial systems that give you confidence in your financial stability while having funds for your lifestyle and allowing you to leave a financial legacy that is meaningful to those you love.

If this sounds good to you, follow these steps to get started:

Be Clear: Being unclear keeps you stuck. There is no payoff for that. Clarity sparks action to do the right things in the right order at the right time. Get clear on your income, your expenses, what your goals are and, of course, write them down.

Be Resilient: Develop resilience by overcoming big setbacks and navigating the daily distractions, disappointments and doubts you encounter when you don’t get the financial results you expected. Know that there will be setbacks in your business. Plan for them. Have more credit than you need and always have reserves.

Be Courageous: Talking about finances with your business or life partner can be uncomfortable. Heck, sometimes talking to your accountant can be a little daunting. Be willing to be uncomfortable, ask a lot of questions, ask for what you need and get whatever support you need to achieve your goals.

Be Practical: Simon Sinek says, “It’s the magical partnership of the person with their head in the clouds and the person with their feet on the ground that creates progress.” Make sure you have a financial coach, consultant or partner to assist you in getting all your financial systems in place to thrive each day in your business. Get partners who champion your success.

You have so many talents to share. Follow these steps to ensure that you can continue to bring your gifts as long as you like.

Build Your Influence to Increase Your Impact 

“Having influence is not about elevating self, but about lifting others.” –Sheri Dew

Imagine yourself having massive influence in the world. You are now not only reaching many more people, you are also impacting them-touching, moving and inspiring them in some way to create transformation in themselves, their businesses, and their lives.

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