Stop Struggling and Start Soaring in Your Business

Running a business can often be full of struggle. We struggle to find time to meet deadlines, to plan, to get to bed at a decent hour – we even struggle to find time for ourselves. Get ready for a revelation: we create most of the struggle in our lives. We all have different “Struggle Strategies” that we unknowingly use in our lives and businesses that might be making things more difficult. Take a look at some of the different Struggle Strategies below. Choose which one is making things harder on you and make a change.

Timing – One of the biggest causes of struggle in our lives is that we want what we want when we want it. Things do not always come in the time frame we prefer, but stay focused on what you want and keep working at it. Remember the old adage – better late than never!

Expectations – We often expect ourselves and others to get so much done—so quickly, or to complete everything perfectly. Recognize that you and everyone else may make mistakes and that other people will not always do things the way you would do them. Know that the world will not always act according to your predetermined script – embrace this idea and you will be a lot happier every day.

No Fun – Sure, you might take a vacation or two throughout the year. But that is not enough. Life is a lot better when you are having some fun every day. Find a short period of time daily to have a great time – have lunch by the lake, spend twenty minutes with your favorite novel, enjoy a dance around your living room. Enjoy yourself. If you don’t, no one else will.

Envy – You will turn green thinking about what everyone else has, how easy they seem to have come by it, or how everything just seems to fall into their lap. When you see all the success and prosperity in other people’s lives, take it as an affirmation that the world is abundant and there are plenty of good things coming your way. Then put your attention back on your life and creating what you want.

Recognize which Struggle Strategy you are currently using and replace it with strategies that support you to soar.

To your soaring success!

Caterina Rando, TWIB Magazine Publisher

The Next Evolution in Marketing and Sales

No matter what business you are in, what niche you serve, if you are marketing online or through email, you’re likely experiencing crappy open rates, increased opt-outs and declining conversion. These are clear signs that your would-be clients are demanding a change in the way you court and close your ideal clients.

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The Pitfalls of Doing It All

As my dear business coach and client, Caterina Rando, brilliantly said, “You need to do what is the highest use of your time, and let other people handle the rest.” I think of this often in my own business, and I have seen my best months and best year ever as a result. I hired a bookkeeper who comes in once a week, as well as a part-time assistant who handles production of signs and banners, in addition to simple updates for my clients, so I can stay focused on what I do best: design.

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Building Your Team

You’re an entrepreneur because you have a unique ability; something you want to share with the world. In order to serve large numbers of people with your unique talents, you must operate as a business owner-not as a self-employed person.

Working with women business owners, I hear many objections for why they can’t hire a team-affordability, lack of qualified applicants, belief that a new person will never be able to deliver the service like they can.

While these feel valid, they are not the true problem with team building. Most small business owners actually are challenged with receiving support and have a lack of experience with team building.

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S.O.A.R. Your Way Back to Success

S.O.A.R. Your Way Back to Success

When you think of soaring, you may think of flying. Remember the creativity you had when you began your business?

Now, here you are. Your business is off the ground and in the air. But you may have come to a lull in your momentum. Your engine may be sputtering. How do you begin to SOAR again? Here are a few tips to rev up your engine to take flight once more:

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Who Is On Your Team?

Many studies look at reasons businesses fail. Business education teaches the nuts and bolts of accounting, marketing, technology and human resources, along with other topics. I like to look at what makes a business successful. One of the most important factors is the people. Do not forget that people are an asset to your organization. The people are your team. It’s critical to have the right people on your team.

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Building Financial Support Systems

As women, it is extremely important to build our personal financial support systems. There is an emphasis on making or saving money, but it’s important to understand other options that can provide your life with a system of financial support in joy, circumstance or an unexpected event.

Let’s look at these as examples:

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How a Little Support Gives You the Wings to Soar

My son is learning how to fly jets. He would not be in the position to learn how to soar in a jet without the support of family, instructors, fellow students, sponsors, the bank who loaned the tuition, etc. The list goes on.

His process got me wondering how many people I know who have Big Hairy Audacious Goals, but struggle with moving the needle forward.

I looked at many of my clients and found that two key pieces keep entrepreneurs from soaring:

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