Increase is the Key to Better Cash Flow

The purpose of your company’s product or service is to meet a need, solve a problem or create an experience. Focusing your energy and effort on increase allows you to grow top-line revenue and profitability, which creates healthy cash flow.

Here are ways to bring increase into your company:

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Cultivate Your Community, Catapult Your Impact

“Surround yourself only with people who are going to lift you higher.”

-Oprah Winfrey

Oprah’s quote is vital to carry in your heart at all times, whether you are already leading your own community, thinking of doing so, or you are an important member of one.

Community is all about relationships. In a successful community, there is something that transcends the training. It is the people who share the journey together in meaningful ways.

How do you create a successful community? Here are the top five keys:

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Connection to Your Community Matters! 

When I think of cultivating community, I think of the many important communities with whom I share my love, expertise and attention.

First, there is my personal community with my family and friends who mean the world to me. Second, there is my work community with leaders and co-workers who come together around a common vision and who enhance my life greatly. Then, there is my community of clients and customers that my team and I serve and honor. In addition, there are my neighbors, fellow business owners and community leaders with whom I have caring relationships. And don’t overlook another community: our online community. Social media has expanded our reach into the world more than I ever imagined.

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Top Three Things to Know about Boosting Your Business with Live Events

Live events are one of the most powerful tools for attracting new clients and for building your community. Live events give you the opportunity to both build relationships with potential clients and to deepen relationships with existing clients.

Hosting an event might feel out of your comfort zone, but the benefits are worth it and there are some things you can do to make it easier. For best results, focus on these three main areas. The rest will fall into place naturally.

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3 Simple Tips: Organize Your Digital Life for Maximum Influence

How do you feel about the way you use email? What’s your relationship with your inbox?

How’s your computer desktop looking? What about your LinkedIn and Facebook contacts? How are those organized, if at all? Why does any of this even matter?

When I work with my clients at our SpaLife Retreats or in my online academy, one of the core principles I teach is that our environment affects everything. In 2017, our digital environment, including email, social media and our smartphones, are just as important as what we do with our home office.

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Branding: What does it mean?

The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.

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What does it mean to get your GLOW on?

What does it mean to get your GLOW on? GLOW is an acronym for Growing – Loving – Opening – Willing. It’s a deep dive into personal transformation that focuses on the most important relationship you will ever have- the relationship with yourself.

We often run our lives by our deep-seated beliefs that unconsciously drive the choices we make. Many of us don’t even question our choices, and wonder why our circumstances are what they are. Do you ever feel like your life’s circumstances run you, rather than feeling like you are in the driver’s seat? Getting your GLOW on is about liberating your soul’s full expression, moving from feeling like a victim of your circumstances to recognizing that you always have choices in your life, even if your choices are difficult.

One simple step you can take to get your GLOW on is simply pausing and breathing. Most of us have knee-jerk reactions to our circumstances. If you pause and take deep breaths, you may get a new perspective.

Two keys to learning about yourself and others are to be curious and to be neutral. If you can get curious and find out where others are coming from, you may learn that virtually nothing they do is about you personally. One of my favorite sayings is from the Talmud: “We don’t see things as they are; we see things as we are.”

What’s the most empowering habit you can incorporate into your daily life? Do your best to not make assumptions and make it a practice to be curious rather than taking things personally. If you are curious, you will learn that people’s beliefs, behaviors, attitudes and assumptions are their own. These two things alone can transform your life in unimaginable ways! Remember, life doesn’t happen to you, it happens because of you.

How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

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Harness the Power of the Pen: Build Influence through Writing

Influence. Persuade. Engage. Motivate-your organization, your relationships, yourself.

In today’s digital world, the power of the pen is underrated. With a few innovative ideas and some tapping away at your keyboard, you can build written influence with the touch of a button.

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Use Your Business Card to Build Influence

 

The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.

With this is mind, these are the things typically found on business cards, and sample calls to action.

Front of the card: 

  • Professional photo, logo and tagline
  • Name and title, if you have one
  • Address (optional for virtual businesses)
  • Phone number
  • Email and website address

Back of the card: 

  • QR code (optional). This is a type of matrix barcode that can be scanned with a smartphone and either go to a website, splash page, online store or mobile web page. The mobile web page is created by the company that creates your QR code. It can have an email capture on the page or provide the user with a redeemable coupon or coupon code. It requires an additional monthly investment. If your clientele is young and tech savvy, this might be right for you. Research thoroughly for a reputable provider. Typically, clients generate their own barcode and provide it for the creation of their business card.
  • Call to action: What action do you want the recipient of your card to take?
  1. Book you as a speaker? If so, you may want to include your most popular presentations.
  2. Go to your site and download your free compelling offer to build your list?
  3. Promote products or events?
  4. Have the prospect call for a consultation or to work with you?

When your business card stands out, it builds influence, and so do you!