Magnetize Community to Grow Your Business

There are endless options to expand and grow your business. Leveraging community can be a fun way. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19 percent when customers joined an online community.

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What is Your Money Mode?

You work hard for your money. You have plans and dreams for now and for your future. Sometimes we are so busy generating revenue that we do not think about how we can preserve it or use it to ensure we have a solid financial future. Let’s look at your money mode. 

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Marketing Means Building Community

Marketing is really about creating relationships. It’s not about creating ads, building your brand or even growing your list. People buy from others they resonate with. If someone is a name on your list, and they do not feel your desire to have a relationship or to really know them, they’ll move on to someone else. Why? Because we are people! And most people have the need to connect, to be seen and to be heard. If you’re not creating a relationship through your marketing, you’re missing your real opportunity: building community.

These tips can help create community through your marketing:

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Increase is the Key to Better Cash Flow

The purpose of your company’s product or service is to meet a need, solve a problem or create an experience. Focusing your energy and effort on increase allows you to grow top-line revenue and profitability, which creates healthy cash flow.

Here are ways to bring increase into your company:

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Cultivate Your Community, Catapult Your Impact

“Surround yourself only with people who are going to lift you higher.”

-Oprah Winfrey

Oprah’s quote is vital to carry in your heart at all times, whether you are already leading your own community, thinking of doing so, or you are an important member of one.

Community is all about relationships. In a successful community, there is something that transcends the training. It is the people who share the journey together in meaningful ways.

How do you create a successful community? Here are the top five keys:

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Connection to Your Community Matters! 

When I think of cultivating community, I think of the many important communities with whom I share my love, expertise and attention.

First, there is my personal community with my family and friends who mean the world to me. Second, there is my work community with leaders and co-workers who come together around a common vision and who enhance my life greatly. Then, there is my community of clients and customers that my team and I serve and honor. In addition, there are my neighbors, fellow business owners and community leaders with whom I have caring relationships. And don’t overlook another community: our online community. Social media has expanded our reach into the world more than I ever imagined.

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Top Three Things to Know about Boosting Your Business with Live Events

Live events are one of the most powerful tools for attracting new clients and for building your community. Live events give you the opportunity to both build relationships with potential clients and to deepen relationships with existing clients.

Hosting an event might feel out of your comfort zone, but the benefits are worth it and there are some things you can do to make it easier. For best results, focus on these three main areas. The rest will fall into place naturally.

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3 Simple Tips: Organize Your Digital Life for Maximum Influence

How do you feel about the way you use email? What’s your relationship with your inbox?

How’s your computer desktop looking? What about your LinkedIn and Facebook contacts? How are those organized, if at all? Why does any of this even matter?

When I work with my clients at our SpaLife Retreats or in my online academy, one of the core principles I teach is that our environment affects everything. In 2017, our digital environment, including email, social media and our smartphones, are just as important as what we do with our home office.

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Branding: What does it mean?

The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.

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What does it mean to get your GLOW on?

What does it mean to get your GLOW on? GLOW is an acronym for Growing – Loving – Opening – Willing. It’s a deep dive into personal transformation that focuses on the most important relationship you will ever have- the relationship with yourself.

We often run our lives by our deep-seated beliefs that unconsciously drive the choices we make. Many of us don’t even question our choices, and wonder why our circumstances are what they are. Do you ever feel like your life’s circumstances run you, rather than feeling like you are in the driver’s seat? Getting your GLOW on is about liberating your soul’s full expression, moving from feeling like a victim of your circumstances to recognizing that you always have choices in your life, even if your choices are difficult.

One simple step you can take to get your GLOW on is simply pausing and breathing. Most of us have knee-jerk reactions to our circumstances. If you pause and take deep breaths, you may get a new perspective.

Two keys to learning about yourself and others are to be curious and to be neutral. If you can get curious and find out where others are coming from, you may learn that virtually nothing they do is about you personally. One of my favorite sayings is from the Talmud: “We don’t see things as they are; we see things as we are.”

What’s the most empowering habit you can incorporate into your daily life? Do your best to not make assumptions and make it a practice to be curious rather than taking things personally. If you are curious, you will learn that people’s beliefs, behaviors, attitudes and assumptions are their own. These two things alone can transform your life in unimaginable ways! Remember, life doesn’t happen to you, it happens because of you.