Branding: What does it mean?

The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.

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What does it mean to get your GLOW on?

What does it mean to get your GLOW on? GLOW is an acronym for Growing – Loving – Opening – Willing. It’s a deep dive into personal transformation that focuses on the most important relationship you will ever have- the relationship with yourself.

We often run our lives by our deep-seated beliefs that unconsciously drive the choices we make. Many of us don’t even question our choices, and wonder why our circumstances are what they are. Do you ever feel like your life’s circumstances run you, rather than feeling like you are in the driver’s seat? Getting your GLOW on is about liberating your soul’s full expression, moving from feeling like a victim of your circumstances to recognizing that you always have choices in your life, even if your choices are difficult.

One simple step you can take to get your GLOW on is simply pausing and breathing. Most of us have knee-jerk reactions to our circumstances. If you pause and take deep breaths, you may get a new perspective.

Two keys to learning about yourself and others are to be curious and to be neutral. If you can get curious and find out where others are coming from, you may learn that virtually nothing they do is about you personally. One of my favorite sayings is from the Talmud: “We don’t see things as they are; we see things as we are.”

What’s the most empowering habit you can incorporate into your daily life? Do your best to not make assumptions and make it a practice to be curious rather than taking things personally. If you are curious, you will learn that people’s beliefs, behaviors, attitudes and assumptions are their own. These two things alone can transform your life in unimaginable ways! Remember, life doesn’t happen to you, it happens because of you.

How Social Media Can Help You Achieve Maximum Influence in 2017

Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.

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Change Your Mindset, Change Your Life

As we go through each day we make more choices than we can count. Some are conscious, like what will I wear today? and some are unconscious as we grab milk or cream to add to our coffee. Sometimes making choices can frustrate us, overwhelm us or even freeze us in our path.

The next time you notice that choices are challenging you take a moment, take a deep breathe and shift your perspective. Look at choices from the mindset that you have the freedom to make choices for your life. You can decide to go to the gym or not. You can choose to walk or drive, you can select going to bed early versus staying up late.

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Marketing and Sales: A Love Story

Are you in love with your business? How about your clients? Your team?

Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”

The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.

Good marketing means:

  • Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
  • Listening to your clients’ needs so you know exactly what they are struggling with
  • Letting your potential clients know that you are committed to partnering with them to generously create solutions together

If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.

Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.

When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.

Here is a link to a webinar that may offer some additional insights to Sales with Ease.

Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.

Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.

Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.

Get R.E.A.L in 2017

Hello 2017. It’s that time of year where you can wipe the slate clean and start fresh without punishing yourself for all the things you didn’t get done in 2016. This is the zero-guilt zone.

Like most people, you start off the year with so much motivation, so much hope, so much certainty that this is going to be the year when you lose weight, get organized, get your business off the ground, or fill-in-the-blank with your own.

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Three Ways to Use Social Media to Vision a Brighter Future

The Internet is a powerful force for positive change in the world. Here are three empowered ways to use social media:  

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BIGGER visibility = BRIGHTER future

Last year was a success and you loved it. This year you’re hoping for some bigger visibility that will move your business even further. But how do you conjure up larger opportunities with ease?

Soar your visibility gracefully with these tips:  

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BIGGER VISION, Evolving Brand

Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.

As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined.

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Share Your Message through Your Content

shareWhen you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote.

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