Developing Leadership for Entrepreneurial Success

I have seen numerous people turn their talent into a business. They are excited to share their gifts and are determined to make a difference in the world. The really successful ones are all that and more! The thriving entrepreneurs have also developed their leadership abilities. Here are three ways I have seen leadership help them reach more people and build incredibly successful businesses.

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Developing Your Leadership Qualities Invites Success

Business education and studies often look at reasons businesses fail. What makes them successful? One of the most important factors is the people. You, the leader, are the most important person in your company. A Gallup Poll between 2013 and 2015 reviewed the reasons people think businesses fail. The most critical element was the leader. Let’s look at five qualities of successful leaders and how to develop them.

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Leading the Way Is Good Marketing

You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.

Market yourself as a leader with these tips:

Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.

Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!

Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.

Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.

Get more tips on creating a BIG presence with your marketing HERE.

Listen, Learn and Lead Your Way to Excellent Leadership

When you think of leadership, what kind of person comes to mind? A president? A minister? A mother? Great leaders are great because they serve those who stand behind them and stand up for them.

Nelson Mandela, a great leader, popularized the term “Lead from behind.” Brilliant leaders understand this strategy of leading.

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Facebook: A Powerful Tool for Thought Leaders

Many people, including conscious thought leaders and change makers, shy away from Facebook because they experience it as superficial, a waste of time. True, it can be superficial, and it can be used for negative purposes.

 

Guess what! Facebook can also be used as a powerful force for positive change in the world!

 

Here are three things you can do to turn your Facebook activities into powerful actions that reflect the thought leader you are!

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Build a Better Business by Becoming a Better Leader

Leadership is directly linked to company profits. It’s at the core of every other key factor, such as market, sales, fulfillment, productivity and expenses. When you become a better leader, you grow a better business.
Here are 10 attributes you need to be a good leader:
1. Vision – a picture of the future that is compelling and realistic even if it is a big stretch. Keep your vision at the forefront.
2. Communication – communicate frequently in supportive and even challenging ways to build a healthy business.
3. Emotional intelligence – meet followers where they are today. I often see leaders attempt to meet followers where they want them to be instead of where they are now. Emotional intelligence brings you back to a service platform.
4. Collaboration – invite differing opinions and ideas.
5. Quick decisions – no one follows a leader who can’t choose or make decisions. Be decisive to instill confidence.
6. Walk your talk – set the example, mold the culture and live the values you set for the company and the employees. Walking your talk is part of the integrity you instill within the organization.
7. Service – Lead from the front and from the rear. Support and lift the stragglers on the team. You win or lose as a team. Being of service to the team is pivotal.
8.Commitment – to the vision, the business, the employees, the stakeholders and the clients.
9. Delegate – no one can do it all. No one is great at every task. Share the wealth and make use of the talent that surrounds the business.
10. Train – to sharpen your leadership skills as well as the skills of the team.
I encourage you to choose which of these attributes you would like to improve upon and take action. Improve your leadership skills and watch your business grow.
Doreen Milano, Certified Professional Coach, established Visions To Excellence in 2010. Doreen has years of experience assisting businesses, both large and small, in growing and thriving through even the most challenging economic scenarios.

Why I Blog

I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because  I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too.  Whenever a client asks me a question about how to do something related to what I teach, I  write a blog post.  I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart.  I am really passionate about teaching internet marketing strategies and that’s from my heart!

What Will I Talk About?

Last night I attended a networking event and I started chatting with  a woman entrepreneur about blogging.  She said she had no idea what to blog about.  Have you had that thought?  She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?”  There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!

She is the owner of a consignment store where they have so many different types of cool  unique, even amazing items.  I shared with her about another client I had worked with who was selling designer ties on Ebay.  Her tie sales were going pretty well,  so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase.  Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!

Blog About your Products

I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory.  I recommended that she choose items from her main categories of items in the store.  That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase.  I told her that if she got any “brand name” new or newer items, she could blog about those as well.  I reminded her to be sure and tag the items with keywords.

You Are a Writer!

It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory.  She realized that she actually does have something to write about and now she can launch her blog and feel excited about it. 

I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.

Content Marketing: Do I Need It?

Maybe you don’t know what content marketing is. Your question may be “how often do I blog or write my newsletter?” Or “how does having content make me money?” Or “how do I get people to respond to me online?”
 
Content marketing is simply creating content—like written articles, blogs, newsletters and tips—or recorded information like videos, podcasts or audios, that you share with others to educate them about your business. It’s a great form of marketing because it’s relational or teaching based rather than salesy. And I know you hate to sound salesy!
 
But here’s the rub: if you don’t have a strategy for your content, it’s hard to get any response from this kind of marketing. And most solopreneurs underestimate how much time it takes to create quality content. Notice I said quality there, which means, don’t bother creating schlocky stuff because it will actually hurt your chances with your potential customers. After all, I’m sure your service with your clients is never subpar—but putting out poor quality content will make it seem like it could be.
 
Here are the four questions you want to answer before deciding whether content marketing is for you:
1) Do you love to speak, write or create content around your main business topic—or do people tell you they love how you explain things or love how you tell stories that illustrate a point?

2) Would being seen as an expert in your field increase your ability to sell your service or product?

3) Do you have the capacity to create a strategy for your content approach and analyze, review and tweak your content strategy once you’ve started—if not, are you willing to get help to do this step?

4) Do you have time in your weekly schedule to create or edit content or manage someone else who does?
 
If you answered yes to all four of these questions, then YES, it’s time for you to get going with content marketing. If you answered no to one or more questions, then maybe not yet. You’ll need to have all four of these in place in order to get any impact with your content marketing. Because it’s not just about doing it, it’s about doing it well. 
 
Have a topic you want me to address? Please send me a note: linda@lindabasso.com

Three Powerful Ways to Cultivate Community Through Your Social Media

Cultivating community through your social media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you on both your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate toward you, and your following will begin to grow.

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Top Three Things to Know about Boosting Your Business with Live Events

Live events are one of the most powerful tools for attracting new clients and for building your community. Live events give you the opportunity to both build relationships with potential clients and to deepen relationships with existing clients.

Hosting an event might feel out of your comfort zone, but the benefits are worth it and there are some things you can do to make it easier. For best results, focus on these three main areas. The rest will fall into place naturally.

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