I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too. Whenever a client asks me a question about how to do something related to what I teach, I write a blog post. I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart. I am really passionate about teaching internet marketing strategies and that’s from my heart!
What Will I Talk About?
Last night I attended a networking event and I started chatting with a woman entrepreneur about blogging. She said she had no idea what to blog about. Have you had that thought? She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?” There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!
She is the owner of a consignment store where they have so many different types of cool unique, even amazing items. I shared with her about another client I had worked with who was selling designer ties on Ebay. Her tie sales were going pretty well, so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase. Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!
Blog About your Products
I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory. I recommended that she choose items from her main categories of items in the store. That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase. I told her that if she got any “brand name” new or newer items, she could blog about those as well. I reminded her to be sure and tag the items with keywords.
You Are a Writer!
It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory. She realized that she actually does have something to write about and now she can launch her blog and feel excited about it.
I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.
Content marketing is simply creating content—like written articles, blogs, newsletters and tips—or recorded information like videos, podcasts or audios, that you share with others to educate them about your business. It’s a great form of marketing because it’s relational or teaching based rather than salesy. And I know you hate to sound salesy!
But here’s the rub: if you don’t have a strategy for your content, it’s hard to get any response from this kind of marketing. And most solopreneurs underestimate how much time it takes to create quality content. Notice I said quality there, which means, don’t bother creating schlocky stuff because it will actually hurt your chances with your potential customers. After all, I’m sure your service with your clients is never subpar—but putting out poor quality content will make it seem like it could be.
Here are the four questions you want to answer before deciding whether content marketing is for you:
2) Would being seen as an expert in your field increase your ability to sell your service or product?
3) Do you have the capacity to create a strategy for your content approach and analyze, review and tweak your content strategy once you’ve started—if not, are you willing to get help to do this step?
4) Do you have time in your weekly schedule to create or edit content or manage someone else who does?
If you answered yes to all four of these questions, then YES, it’s time for you to get going with content marketing. If you answered no to one or more questions, then maybe not yet. You’ll need to have all four of these in place in order to get any impact with your content marketing. Because it’s not just about doing it, it’s about doing it well.
Have a topic you want me to address? Please send me a note: firstname.lastname@example.org
Cultivating community through your social media begins with building your own online presence. Let’s start with Facebook. To begin, you will want your online presence to reflect a clear, focused message so people can get to know you on both your personal and business pages. Everything you LIKE, share or comment on in some way reflects your message. As you share content that expresses your brand, people who have an interest in what you are up to will gravitate toward you, and your following will begin to grow.
Live events are one of the most powerful tools for attracting new clients and for building your community. Live events give you the opportunity to both build relationships with potential clients and to deepen relationships with existing clients.
Hosting an event might feel out of your comfort zone, but the benefits are worth it and there are some things you can do to make it easier. For best results, focus on these three main areas. The rest will fall into place naturally.
The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.
What does it mean to get your GLOW on? GLOW is an acronym for Growing – Loving – Opening – Willing. It’s a deep dive into personal transformation that focuses on the most important relationship you will ever have- the relationship with yourself.
We often run our lives by our deep-seated beliefs that unconsciously drive the choices we make. Many of us don’t even question our choices, and wonder why our circumstances are what they are. Do you ever feel like your life’s circumstances run you, rather than feeling like you are in the driver’s seat? Getting your GLOW on is about liberating your soul’s full expression, moving from feeling like a victim of your circumstances to recognizing that you always have choices in your life, even if your choices are difficult.
One simple step you can take to get your GLOW on is simply pausing and breathing. Most of us have knee-jerk reactions to our circumstances. If you pause and take deep breaths, you may get a new perspective.
Two keys to learning about yourself and others are to be curious and to be neutral. If you can get curious and find out where others are coming from, you may learn that virtually nothing they do is about you personally. One of my favorite sayings is from the Talmud: “We don’t see things as they are; we see things as we are.”
What’s the most empowering habit you can incorporate into your daily life? Do your best to not make assumptions and make it a practice to be curious rather than taking things personally. If you are curious, you will learn that people’s beliefs, behaviors, attitudes and assumptions are their own. These two things alone can transform your life in unimaginable ways! Remember, life doesn’t happen to you, it happens because of you.
Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.
As we go through each day we make more choices than we can count. Some are conscious, like what will I wear today? and some are unconscious as we grab milk or cream to add to our coffee. Sometimes making choices can frustrate us, overwhelm us or even freeze us in our path.
The next time you notice that choices are challenging you take a moment, take a deep breathe and shift your perspective. Look at choices from the mindset that you have the freedom to make choices for your life. You can decide to go to the gym or not. You can choose to walk or drive, you can select going to bed early versus staying up late.
Are you in love with your business? How about your clients? Your team?
Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”
The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.
Good marketing means:
- Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
- Listening to your clients’ needs so you know exactly what they are struggling with
- Letting your potential clients know that you are committed to partnering with them to generously create solutions together
If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.
Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.
When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.
Here is a link to a webinar that may offer some additional insights to Sales with Ease.
Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.
Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.
Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.