BIGGER visibility = BRIGHTER future

Last year was a success and you loved it. This year you’re hoping for some bigger visibility that will move your business even further. But how do you conjure up larger opportunities with ease?

Soar your visibility gracefully with these tips:  

Read More

BIGGER VISION, Evolving Brand

Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.

As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined.

Read More

Share Your Message through Your Content

shareWhen you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote.

Read More

The Do’s and Don’ts of Facebook Groups

Facebook groupsAccording to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year.

To put this in perspective: The world’s population is 7.4 billion people, so if you take out the fake accounts and babies who are too young to have one, approximately 1 in 5 people is on Facebook.

Read More

Color Rut No More

If you find yourself in a color rut, join the club. It happens to everyone from time to time. Whether you’re someone who favors pale colors or bright ones, dark ones or light ones, there is always room to play with new color combinations.

Color inspiration can be ten feet away from you at all times. Here are some places to check for new ideas.

Read More

Are you Suffering from Website Shame?

11769093 - thumb down icon blue glass, isolated on white background.

I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:

Failure to market:

They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.

Read More

Wearing Color with Intention – Part 3

In Part 3 I am addressing four popular colors that can be used as accent colors or also as neutrals in deeper values…Green, Blue, Turquoise, Purple.  If you missed Part 2 about other accent colors, check it out in last week’s post here.

greenGreen

This color is nurturing and rejuvenating. It’s peaceful to be around, friendly and kind.  Use it to chase away personal self-doubt and help you re-boot that project you lost faith in. Wear it when you could use some sustaining energy. It’ll encourage you and others at the same time. It’s a great color for a winter coat, a knit dress, sweaters, or skirts. It can be a daily mantra if you have it in a green wallet and pull out it several times a day.

Read More

Wearing Color with Intention – Part 2

In this Part 2 I am addressing three popular colors that are often used as accent colors…Red, Orange and Yellow.  If you missed Part 1 about neutrals, check it out in last week’s post here.

RedRed

This color exudes energy, determination, excitement, and passion. Use it as your power tool and be ready to deliver what’s expected of you, and then some. Wear a red dress and people will be impressed by your confidence. Wear red in a skirt, a jacket, or shoes. Even a little bit of it goes a long way to expressing vivaciousness. It’s also an easy color to use in your makeup. Choose it for lipstick shades or nail polish.

Read More

Living Your Brand from the Inside Out

tammy_tribble_image_34251322_lHave you ever been to a networking event and met an amazing woman who was outgoing and wearing bright, happy colors, and when she spoke, her eyes sparkled – only to later find that her business card was incredibly corporate in design, in no way reflecting the life and vitality she radiated in person?

Many entrepreneurs feel they have to look a certain way, speak a certain way, be a certain way and present themselves like a corporation in order to be taken seriously. That couldn’t be further from the truth!

Read More

For Women Entrepreneurs on Blogging to Create Value

IMG_0766Would you like to use blog posts or articles for marketing your business, but you don’t know where to get started? Sales and marketing are essential to every female entrepreneur to launch or grow her business. You can use blogs to help promote your business and give value to build relationships with future prospects.  The best part is that it’s free marketing and if you do it right, you can maximize each blog to reach prospects in multiple places. This article shares a few tips to get you started and is the first of two articles. The second blog covers how to make your blog into a multi-purpose vehicle to increase your social media exposure.

Quick Note: there are slight differences between blogs and articles, for example the length, 1500 or less words vs. 1500 or more words; 1st person vs. 3rd person; and the tone, scholarly vs. relationship. My writings are more of a combination, perhaps a “blarticle,” but for the purpose of this message, I will use blog and article synonymously.

Read More