Similar Brand Attributes Can lead to Win-Win Collaborations!

Similar Brand Attributes Can lead to Win-Win Collaborations!

tribble_image_39533548_lBrand attributes, or core values, represent the essence of your brand and help distinguish you from your competition. They include character, beliefs, values and personality traits. They not only attract your ideal peeps, but also amazing collaborations.

Identify your brand attributes:
List six to eight words that represent you. A few of mine are: Positive, Energetic, Creative, Integrity, Team Player, and Problem Solver. Remember, this is organic and your attributes change and develop in conjunction with your business.

Find peeps to collaborate with:
Look for people and businesses that are in alignment with your brand attributes. I like to use the phone test: If you think Ugh when you see someone’s name on the caller ID, they’re probably not a good match. If you smile and look forward to the conversation, that is a great sign! Continue reading “Similar Brand Attributes Can lead to Win-Win Collaborations!”

Collaborate with a Professional to Do a Job that’s Impossible to Do by Yourself

Collaborate with a Professional to Do a Job that’s Impossible to Do by Yourself

Do you have a wardrobe headache? You see four outfit ideas out of a closet stuffed with clothes. You feel bored by everything you own. You feel despair. You wonder why this continues to be a problem. You’re sure it’s a hopeless cause.

If this is the year you want to make sense of your wardrobe, consider collaborating with a certified image master. Your first step is to call and interview her to ensure she has the experience and knowledge to guide you. If she’s the right match, make an appointment and let the collaboration begin. She will learn about your lifestyle, preferences, body shape, coloring, goals, and budget, and work with you to deliver the results you’ve been wanting.
Continue reading “Collaborate with a Professional to Do a Job that’s Impossible to Do by Yourself”

A Sensible Splurge – Your Handbag

A Sensible Splurge – Your Handbag

One great way to freshen your Spring wardrobe without buying lots of new clothes is to update your handbag.  It’s a solid investment and one that will serve you well for several seasons if chosen correctly.

Handbags usually take a beating.  Take a look at yours. Has it grown tired and fallen on hard times? This Spring season can be the time to make a handbag investment and add some pizzazz.

Handbags have personalities. Does your go-to bag represent your style personality? Make it an extension of your style expression.

Here are three bags to consider for business: a Tote, a Satchel, or a Bucket bag.

Tote

If you’re like me and need to carry client files, an iPhone, and iPad or laptop, a tote is a very practical investment. I love that I can carry just one bag and keep my wallet, makeup bag and keys in one place right along with my business tools. If you are a train or air traveler, you’ll need construction and leather that will withstand wear and tear. Pockets to house your technical devices for protection and ease of access within the tote should be considered. Look for a tote with “feet” to help with stability and keep the bag off the floor.

tote

 

 

 

 

 

 

Continue reading “A Sensible Splurge – Your Handbag”

Anytime Shopping Guidelines

Anytime Shopping Guidelines

shopping guidelines

Anytime Shopping Guidelines

  • Shop with your current weight and figure in mind.
  • Don’t go hungry.
  • Be willing to go over budget if the item is perfect! Or: Have a budget and a cushion in case you find more than you expected.
  • Turn it into an outfit by the end of the week – or return it.
  • Instead of over-spending to relieve stress, invest in another stress-reliever.
  • Beware of skinny mirrors! Check your look at home.
  • Don’t leave the store without the accessories (shoes, handbag, jewelry, undergarments).
  • Wear the right undergarments, makeup and shoes for what you’re shopping for.
  • Shop alone or with an image consultant. Don’t shop with friends because no matter how creative they are, they like what they like and don’t have the knowledge and experience of a professional wardrobe consultant.

If shopping frustrates you and you’d rather go the dentist, contact Marion about her personal shopping services, mlgellatly@powerful-presence.com or 831-625-2000. But, if you’d prefer to learn how to have a successful shopping experience on your own, check out Virtual Style School and learn what others have to say about the course. www.powerful-presence.com/vss.

Look the Part to Get the Part

Look the Part to Get the Part

Although many haven’t stopped to consider it, appearance and etiquette go hand in hand, and both topics are a passion of mine. Good manners include how we look, how we carry ourselves, and how we come across to others. An appropriate appearance demonstrates respect for your self, for others, and for the situation at hand.

Look the part

Think about it! Packaging makes a difference. Ask anyone involved in product design. Consider

your own choices. Would you buy a product with a soiled, outdated, or inappropriate wrapper? Not unless you get a discount, right? Your clients, peers, and prospects similarly size you up, based on how you look and move. You are, in fact, trying to fit in. If your clothing and mannerisms are out-of-sync, outdated, outlandish, too casual, or even too formal, you won’t be seen as a full member of the team, whatever your professional talents may be.

Recently, I had a financial advisor share her story with me…a situation she won’t forget anytime soon. She underestimated a potential client’s expectations of how to “show up” for a meeting. The advisor was presenting a comprehensive financial plan to a high net worth client. Apparently, what the advisor thought was appropriate for the meeting didn’t sit well with the older gentleman. She failed to assess the situation accurately. Continue reading “Look the Part to Get the Part”

Style Tips for a Spring Wardrobe Tune-up!

Style Tips for a Spring Wardrobe Tune-up!

Spring Wardrobe Tune-up

Your wardrobe needs you! We’re in the midst of a fashion season change. Get ready for the Spring season but also take care of the items you’ll be packing away. Here’s a to-do list for you to focus on this month.

Continue reading “Style Tips for a Spring Wardrobe Tune-up!”

Innovate and Extend your Brand with Information Products

tt_beb_info_product_audio_series_01In this time of innovation, it has never been easier to create, promote and sell information products. An information product is just what it sounds like! Your awesome expertise recorded for the benefit of others in a format that can be downloaded or emailed.

Benefits:
•    Brand extension – your product extends your brand and adds credibility.
•    Expert Status – Clients are impressed with products.
•    More speaking engagements – Those with products get booked first.
•    Gives a taste of your expertise – may convert potential clients.
•    Passive income – You create the product once and sell it many times.
•    Excellent bonus for new clients or those signing up for your programs
Continue reading “Innovate and Extend your Brand with Information Products”

How Do You Sparkle?

How Do You Sparkle?

GOLD BACKGROUND 42270637_sYou have thought about your personal brand, you have put it out into the universe, now have you considered how others think of you? What is the first impression people get when they meet you? What do you leave them thinking or feeling after your first encounter?  What do they think or feel when they have not yet met you, but have seen your Facebook page, LinkedIn profile, or your website?

Continue reading “How Do You Sparkle?”

Style and a Smart Phone Go Hand in Hand

Style and a Smart Phone Go Hand in Hand

Marion G graphic Print 2Today’s phones are truly a smart way to save time. Here are seven innovative ways they also help keep you stylish.

1. Take pictures with your phone of the number or formula of your makeup essentials. Refer to the photos and pick up the exact shade of lipstick, foundation or nail polish you need.

2. Did you forget to bring that gift card again? Take a photo of the gift card SKU number right when you receive it. Most retailers will punch those numbers into the register if you lose the card, or will reissue it if you have the SKU number.

Continue reading “Style and a Smart Phone Go Hand in Hand”

Four Ways to Make Your Mess Your Message

Four Ways to Make Your Mess Your Message

There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect.

Hogwash!

When I first started my PR business, Studio 4 PR, I often felt like a fraud because I was just starting out. A wise business coach once said to me, “You only have to know a little bit more than the people you’re serving.”

The perception that clients expect you to be perfect is so off-base. Because, if perfection is something worth striving for (and I don’t think there is such a thing), then how does one get to be perfect? By failing! Over and over again. Success is a journey, not a destination. Sure, it may happen faster for some than others, but there’s a lot of learning that takes place when we’re still a mess that your clients can benefit from. Continue reading “Four Ways to Make Your Mess Your Message”