Brand attributes, or core values, represent the essence of your brand and help distinguish you from your competition. They include character, beliefs, values and personality traits. They not only attract your ideal peeps, but also amazing collaborations.
Identify your brand attributes:
List six to eight words that represent you. A few of mine are: Positive, Energetic, Creative, Integrity, Team Player, and Problem Solver. Remember, this is organic and your attributes change and develop in conjunction with your business.
Find peeps to collaborate with:
Look for people and businesses that are in alignment with your brand attributes. I like to use the phone test: If you think Ugh when you see someone’s name on the caller ID, they’re probably not a good match. If you smile and look forward to the conversation, that is a great sign! Continue reading “Similar Brand Attributes Can lead to Win-Win Collaborations!”