3 Simple Tips: Organize Your Digital Life for Maximum Influence

How do you feel about the way you use email? What’s your relationship with your inbox?

How’s your computer desktop looking? What about your LinkedIn and Facebook contacts? How are those organized, if at all? Why does any of this even matter?

When I work with my clients at our SpaLife Retreats or in my online academy, one of the core principles I teach is that our environment affects everything. In 2017, our digital environment, including email, social media and our smartphones, are just as important as what we do with our home office.

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Change Your Mindset, Change Your Life

As we go through each day we make more choices than we can count. Some are conscious, like what will I wear today? and some are unconscious as we grab milk or cream to add to our coffee. Sometimes making choices can frustrate us, overwhelm us or even freeze us in our path.

The next time you notice that choices are challenging you take a moment, take a deep breathe and shift your perspective. Look at choices from the mindset that you have the freedom to make choices for your life. You can decide to go to the gym or not. You can choose to walk or drive, you can select going to bed early versus staying up late.

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How Do You Become an Influential Leader?

During my career as an employee of a large corporation, we discussed attaining influence without authority. Traditionally, influence and authority came with title, power and “ruling with an iron fist.” Today, influence is recognized as an important quality of any leader. It doesn’t mean force.

How does leadership and influence factor into a small business? Building influence can be a key to attracting customers, employees and business partners. Attracting the right people to your business can result in more profit.

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Build Your Influence to Increase Your Impact 

“Having influence is not about elevating self, but about lifting others.” –Sheri Dew

Imagine yourself having massive influence in the world. You are now not only reaching many more people, you are also impacting them-touching, moving and inspiring them in some way to create transformation in themselves, their businesses, and their lives.

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Marketing Influence Is an Inside Job 

If you are good at creating influence, your business will soar. If you aren’t, it cannot take flight. Successful marketing means building influence with four groups of people: potential clients, existing clients, vendors and referrers.

How can you build influence?

Listen well. In marketing, becoming influential comes from being influenced yourself. When you listen to what others need from you, your company or your products, you are in the best position to give it to them. When you listen to what works for others in your industry and keep up to date on industry trends, you are well poised to influence existing and potential clients to take actions that have good results. When you listen to what referrers or vendors need from you, you can take care of them in ways that reinforce them taking care of you.

Teach others. When you educate another person on your business topics, you create influence. The more effective you are at sharing and teaching, the more influence you’ll have with those who use your information to improve their businesses. Teach what you have passion for, be a thought leader, use your own experience or share good research. Bonus: teaching is a relational activity that can garner the feedback you need for good listening.

Be responsive. Refine your message, services, products or customer care—indeed your whole business—to orient yourself around what your customers care about and what they want. What’s the point of listening well if you don’t respond in a way that shows you heard? The more responsive you are in all aspects of your business—with potential clients, existing clients, vendors and referrers—the more you will be trusted, admired and hired. Now that’s effective influence!

Listen, teach and be responsive to build influence and watch your business soar.

Get more marketing insights here!

What is “GLOW?”

GLOW is the essence that makes you who you are.

When you are in alignment with your truth, your voice and your heart, you grow your GLOW.

Allow yourself to trust your GLOW, it lights the way as you traverse the many pathways that you take in your life. It shines light into your darkness and it illuminates what you may not be able to see with your naked eyes.

GLOW is your guiding light. We are always at choice to allow our GLOW to shine.

We are also at choice to dim our GLOW so that we may fit in or be accepted, so that we don’t stand out or make waves. Are you holding back? Are you playing small? If so, you’re denying your God given gift to GLOW.

Were you told that you are too much, too emotional, too sensitive, too loud, too quiet or too strong? Or maybe you’ve been told that you’re not enough, not capable enough, not smart enough, not thin enough, just simply, not enough.

Living dim does not serve anyone. As a matter of fact, it diminishes why you’re here, it diminishes your purpose and it diminishes the most important relationship you’ll ever have, the relationship you have with yourself, which then affects every other relationship you have in the world.

It takes courage to stand in your GLOW and to be the beacon of light that you were born to BE. As we allow ourselves the gift of owning our GLOW we inspire others to step into their own GLOW. Your GLOW is authentic to you, and as we all let our GLOW shine, we have the capability to collectively bring to the world what is so desperately wanted and needed.

Connection, compassion and the vulnerability to take a stand for who we are and what matters in our lives. Your willingness to GLOW has the power to transform all of humanity, causing a ripple effect of possibilities that are beyond your wildest dreams.

What are you waiting for? Life doesn’t happen to you, it happens because of you.

Be sure to include #RiseandGLOW when you share any blog on any social media.

Get Busy to Eliminate Your Fear

Fear is the emotion that often keeps us from taking action, making changes and clearing up situations in our life and business. Fear comes from not knowing if the action we want to take is the right action or the one that will work. We also are not sure if taking this action will result in some loss. We could lose some money, some aspect of our reputation, some self confidence. These concerns, while possible, are not always probable—we will not know the truth until we take the action.

Are you afraid to ask a potential client to work with you for fear she will reject you by saying no? Are you afraid to ask a vendor you do a lot of business with for a discount for fear they will get upset? Are you afraid to give a speech, or record a Facebook Live, for fear of what other people might think?  

All feelings are valid, and they are only feelings. Feel the fear, and take action anyway. Every time we do not take action because of fear, we diminish our personal power because the desire to take action continues to gnaw at us. What have you not been doing because of the emotions that accompany it? What would it serve you to do it anyway?

You have massive value to bring. The more you take action, the more you get to share your massive value and the less that will be scary, then pretty soon you will do it all with ease. What is it time to take action on?


In Action!

Caterina Rando, Publisher

15 Minutes — The Difference Between Organized and Overwhelm

I believe we can all agree that time is one of our most precious commodities. Some talk about wasting time or managing time. I like to look at
it as how do we get to create the best time for us. For what is wasting time to some may be the perfect experience of time for others. That’s where priorities come in.

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Turn Your Thinking into Action for a Brighter Future

Think about this scenario: Would you sit on your couch sipping a cup of tea and eating a shortbread cookie while your house burned around you? No, you would run out into the street as fast as you could, and you would not stop to think about it. Your purpose and intention would be clear; you would not care what you looked like, what you left behind, or which door led you to safety.

With many situations in business, we take too much time considering all the options and “getting ready to get ready” before we get busy with the action we need to take to make things happen. Reflection, contemplation, and planning are important—very important—and yet they are useless if not followed by action. Action is the power tool that builds hope and desires into reality. Don’t get stuck in the quick-drying cement thinking phase; get into action.

Recognize that it is action that gives you evidence that something is right for you. Make sure you are chipping away at your action items, checking tasks off your list of things to do, and consistently taking steps toward your desires. Build your dream business one brick at a time, one day at a time—with actions, not only with thoughts. Make action a priority and watch your brighter future emerge.


To Your Brighter Future,

 Caterina Rando, Publisher

Where to Focus When

You can achieve anything you want when you focus your energy and passion. Your passion may be about your business, but your focus may be on responsibilities: your day job, your partner, your kids or your parents.

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