Powerful Relationships Support Powerful Marketing 

Marketing is enhanced with collaboration. There are simply too many parts to do them all, while still serving clients well. Your business will do best when you can create powerful relationships to support you. It can enhance your wellbeing to be part of a supported team rather than an isolated solopreneur. It also allows you to make a deeper difference in the world as you free up time and energy to grow your business or to work in your highest state, while others hold the pieces you don’t care to.  

 Relationships are powerful when you: 

Clearly share your expectations, desires and outcomes. Take the time to communicate as needed. Indirect or unspoken ideas can undermine a potentially successful collaboration. Don’t worry about being abrupt or too direct. Others generally appreciate clear boundaries and knowing where you stand.  

Expect the best. When you assume there are amazing, talented people who are a perfect fit for you in the world, there are. When you worry that there is no one who can do it as well as you, there they are. Earlier hurts or disappointments already happened—don’t let them color your present day.  

Plan to spend money and time. Collaborative efforts generally pay off over time. Like all relationships, the time and resources you invest in them are what makes them blossom. Expect to pay well for talent and contribution, just as you expect to earn that for your work.  

Know that it’s a process. Start small and be willing to build on that little by little. It takes patience and repeated input to craft a successful, long-term relationship. Don’t look for quick wins, look for incremental forward movement. 

Put in the time with others and you’ll reap the rewards. Want to know more? Visit www.lindabasso.com.

Build and Deepen Your Relationships with Social Media 

The internet is a 24/7 networking opportunity that allows you to stay in touch and deepen connections with people you meet in person. Here’s how: 

First, review your online presence monthly on all social media platforms you are using. Make sure your profile picture is current, your cover photos are relevant and your “About” section has something about your clients. It’s not just your resume. Make sure your content is a reflection of your message, your brand. 

Second, get out that stack of business cards you’ve been meaning to deal with and invite those people to be friends. If you think they’ll know who you are, just send them a friend request. If not, send them a Facebook private message asking them if it would be okay to send them a friend request, and that you would like to stay connected. Then, connect with them on LinkedIn.  

Third, after you meet people at networking events, or wherever, connect with them on LinkedIn, send them a Facebook friend request and connect with them on any other social media platforms you’re active on. Use the same procedure as described with the business cards. 

After you become Facebook friends, visit their pages and see what they’re up to, and if there’s anything you can LIKE, comment or share. Go to their business pages, see if there’s anything there that you can LIKE, comment or share. Go to their websites and check them out. Send them an email or private message through Facebook and invite them for coffee or a phone call-something to take the next step in connecting. Or, you can invite them to another networking event you are going to that you think they might be interested in. Stay connected on social media until you meet again in person! 

Your Home(Page) on the Internet 

Websites are like houses. They require upkeep, maintenance and curb appeal. You have few precious seconds to capture visitors’ attention and engagement. Like a house, a well-designed and well-staged website closes the deal for you. One that offers a great user experience leads visitors to take a desired action. These concepts relate to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Used together, your website will have greater visibility on a search engine results page, will invite searchers to visit your website and will help convert them into leads or customers.  

More than 200 elements influence how a website ranks on a Google search engine results page. It’s called a search algorithm. The following elements carry the most weight and are worthy priorities in your website update and maintenance routines: 

  1. Mobile Responsive Web Design. Over half of all Google searches are done on mobile devices. Mobile responsive design makes it easier for visitors to navigate your website from their phones. 
  2. Site SpeedSpeed also enhances the mobile experience. If a page takes too long to load, people become frustrated, back out of the search and go on to the next entry on the search engine results page. Start by optimizing and compressing website images. 
  3. Create quality content. Whether you blog, create video content or update a gallery of your work, sharing your authority and mastery regularly appeals to search engines and human searchers.  

Be sure to keep your website up-to-date and provide a secure experience. This protects you and your visitors from malware.  

Be authentic, original and generous with your knowledge so visitors get comfortable with you. Whatever you would expect from a good citizen of the world is true here – no stealing, be kind to others and take good care of your reputation. 

 

The Next Evolution in Marketing and Sales

No matter what business you are in, what niche you serve, if you are marketing online or through email, you’re likely experiencing crappy open rates, increased opt-outs and declining conversion. These are clear signs that your would-be clients are demanding a change in the way you court and close your ideal clients.

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Marketing Support: Vital to Business

Should you do your own marketing or not? It depends. Let’s take a look:

Start-up: In the beginning, it’s up to you to find the right clients, sell to them, use their feedback to refine what you do and then repeat.

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Leading the Way Is Good Marketing

You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.

Market yourself as a leader with these tips:

Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.

Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!

Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.

Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.

Get more tips on creating a BIG presence with your marketing HERE.

Content Marketing: Do I Need It?

Maybe you don’t know what content marketing is. Your question may be “how often do I blog or write my newsletter?” Or “how does having content make me money?” Or “how do I get people to respond to me online?”
 
Content marketing is simply creating content—like written articles, blogs, newsletters and tips—or recorded information like videos, podcasts or audios, that you share with others to educate them about your business. It’s a great form of marketing because it’s relational or teaching based rather than salesy. And I know you hate to sound salesy!
 
But here’s the rub: if you don’t have a strategy for your content, it’s hard to get any response from this kind of marketing. And most solopreneurs underestimate how much time it takes to create quality content. Notice I said quality there, which means, don’t bother creating schlocky stuff because it will actually hurt your chances with your potential customers. After all, I’m sure your service with your clients is never subpar—but putting out poor quality content will make it seem like it could be.
 
Here are the four questions you want to answer before deciding whether content marketing is for you:
1) Do you love to speak, write or create content around your main business topic—or do people tell you they love how you explain things or love how you tell stories that illustrate a point?

2) Would being seen as an expert in your field increase your ability to sell your service or product?

3) Do you have the capacity to create a strategy for your content approach and analyze, review and tweak your content strategy once you’ve started—if not, are you willing to get help to do this step?

4) Do you have time in your weekly schedule to create or edit content or manage someone else who does?
 
If you answered yes to all four of these questions, then YES, it’s time for you to get going with content marketing. If you answered no to one or more questions, then maybe not yet. You’ll need to have all four of these in place in order to get any impact with your content marketing. Because it’s not just about doing it, it’s about doing it well. 
 
Have a topic you want me to address? Please send me a note: linda@lindabasso.com

Soar with the Eagles: How Branding and Community Lead to Entrepreneurial Success

“You will never see an eagle of distinction flying low with pigeons of mediocrity.”
― Onyi Anyado

When entrepreneurs commit to their big ideas, dreams and visions, they have a choice. They choose to take the leap, get support, gather resources, hang with other successful entrepreneurs and choose to be ALL IN, or they do not. Here are ways entrepreneurs who soar with the eagles stand out:

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Magnetize Community to Grow Your Business

There are endless options to expand and grow your business. Leveraging community can be a fun way. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19 percent when customers joined an online community.

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Marketing Means Building Community

Marketing is really about creating relationships. It’s not about creating ads, building your brand or even growing your list. People buy from others they resonate with. If someone is a name on your list, and they do not feel your desire to have a relationship or to really know them, they’ll move on to someone else. Why? Because we are people! And most people have the need to connect, to be seen and to be heard. If you’re not creating a relationship through your marketing, you’re missing your real opportunity: building community.

These tips can help create community through your marketing:

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