Use Your Business Card to Build Influence

 

The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.

With this is mind, these are the things typically found on business cards, and sample calls to action.

Front of the card: 

  • Professional photo, logo and tagline
  • Name and title, if you have one
  • Address (optional for virtual businesses)
  • Phone number
  • Email and website address

Back of the card: 

  • QR code (optional). This is a type of matrix barcode that can be scanned with a smartphone and either go to a website, splash page, online store or mobile web page. The mobile web page is created by the company that creates your QR code. It can have an email capture on the page or provide the user with a redeemable coupon or coupon code. It requires an additional monthly investment. If your clientele is young and tech savvy, this might be right for you. Research thoroughly for a reputable provider. Typically, clients generate their own barcode and provide it for the creation of their business card.
  • Call to action: What action do you want the recipient of your card to take?
  1. Book you as a speaker? If so, you may want to include your most popular presentations.
  2. Go to your site and download your free compelling offer to build your list?
  3. Promote products or events?
  4. Have the prospect call for a consultation or to work with you?

When your business card stands out, it builds influence, and so do you!

Marketing Influence Is an Inside Job 

If you are good at creating influence, your business will soar. If you aren’t, it cannot take flight. Successful marketing means building influence with four groups of people: potential clients, existing clients, vendors and referrers.

How can you build influence?

Listen well. In marketing, becoming influential comes from being influenced yourself. When you listen to what others need from you, your company or your products, you are in the best position to give it to them. When you listen to what works for others in your industry and keep up to date on industry trends, you are well poised to influence existing and potential clients to take actions that have good results. When you listen to what referrers or vendors need from you, you can take care of them in ways that reinforce them taking care of you.

Teach others. When you educate another person on your business topics, you create influence. The more effective you are at sharing and teaching, the more influence you’ll have with those who use your information to improve their businesses. Teach what you have passion for, be a thought leader, use your own experience or share good research. Bonus: teaching is a relational activity that can garner the feedback you need for good listening.

Be responsive. Refine your message, services, products or customer care—indeed your whole business—to orient yourself around what your customers care about and what they want. What’s the point of listening well if you don’t respond in a way that shows you heard? The more responsive you are in all aspects of your business—with potential clients, existing clients, vendors and referrers—the more you will be trusted, admired and hired. Now that’s effective influence!

Listen, teach and be responsive to build influence and watch your business soar.

Get more marketing insights here!

How to know what to charge for a value-based business

If you’ve been in business for any length of time, you’ve had to struggle deal with that age-old question:
What to charge robin taney, the get real girlfor what you do. If you charge too much, your ideal client won’t find you and if you charge too little, your non-ideal one definitely will. When you have a product that clients can see, hear, touch, taste, or smell, the task is a little easier because the client is basing their expectations and impending results (satisfaction) on their senses. When you have a service, it’s more complicated because it’s based on that intangible thing called…value.

Kind of like a magician pulling a rabbit out of a hat, attaching a price tag to the value you will create for them (note I said “will” as in it hasn’t happened yet) is, for some, just as impossible.

For you, value is based on three things:

  1. Quality
  2. Commitment
  3. Results

For your client, value is based only on results, and to some degree, time. Did you solve their pain in a reasonable amount of time?

Recently, my husband and I completely renovated a new house. The contractor agreed to work within our budget (which made my husband cry) and made the necessary changes in about two months. When I was getting ready to write the final check, I thought about asking for an itemized list of every nail, screw, and bucket of plaster to see if it had lined up with what I had paid. But, I realized that I had what I wanted. A beautiful house that was completed on time and close to the agreed budget. My point being that I got the results I wanted so it didn’t matter what I paid.

If you can deliver quality service and results to your client, you are providing value that is priceless to them.

So, make sure your pricing reflects that value. You (and they) are worth it.

Divine Marketing Strategies for Juicy Success 

Closeup of message stones on white background.

Does your marketing strategy bring about feelings of excitement or obligation? Obligation only motivates for so long, and avoidance can soon follow. Or, you move ahead despite your lack of joy, and pay the price by feeling dry or having less than stellar results. Infuse your marketing strategy with these tips for a joy-filled journey and outcomes that are divine.

Read More

Scout Worthy Ways to Prepare for a Sales Meeting

debbie-mrazek-article-pic-5-1One of the biggest mistakes in sales is being unprepared for sales meetings. Too many times, salespeople arrive just minutes before appointments not prepared. 

Read More

When Is The Best Time of Year for an Authorpreneur to Publish a Book?

Robbin Simons print image 5According to recent industry data, more than half of retail book sales in the United States occur only a few months before the Christmas holidays, between September and December. This a perfect time for launching and promoting your book if it is one that fits into the general interest or fiction categories. 

Read More

Taco Marketing

Your core message is the same no matter how you package it

Your core message is the same no matter how you package it

Are you communicating your Core Marketing Message on Social Media?

Marketing your message is like ordering food at a Mexican restaurant. Once you have identified and clarified your core message, you are going to brand your online presence through your core message.  Depending on who you are targeting, you package your message accordingly. I recommend you say it a variety of ways to reach different people.  Overall you want all of your content on social media to be an expression of your brand, your core message, even when you like, comment and share other people’s content, you want it to be in alignment with your brand.

How do you communicate what you do to Different Types of People on Social Media?

It’s just like ordering Mexican food.  You have your taco, your enchilada, your tostada and your burrito.  Truth is, it’s all the same ingredients inside, the core message is the same.  It’s just a matter of how you serve it on the plate. Nothing has changed about your product or service.  You know what you do.  It’s just how you communicate it.  And we all know what we like at the Mexican restaurant.  It’s just the packaging, crispy taco shell, soft tortilla, lotsa lettuce…

When you are Creating your Social Media Content to Post

This is a great analogy to use when you are creating your social media content.  Not everyone will resonate with the same images, videos, words etc.  You don’t have to change your message, after all, it’s your message!  You just change the packaging, the mediums, images etc.  And you will reach different people with different images and mediums.  Think about this, if all Mexican restaurants were just taco stands they would reach a lot less of their target audience.  But since there are so many different types of Mexican restaurants, foods, etc., the likelihood that they will reach their intended market is much higher.  The next time you start to choose your content for social media, think carefully if you’re communicating your message with just tacos or if you will try tostadas, enchiladas and burritos to reach more people!

Aeriol’s top 10 tips to building online influence with Facebook Live

10 easy breezy tips to get started building online influence with social media: Facebook Live

Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol. well, I just made that up but the truth of the matter is I absolutely LOVE Facebook and I am currently immersing myself in Instagram as well. Both of these Social Media Platforms have a video function which is great news for business’s who would like to build their online visibility and influence.

Instagram currently lets you take or upload short videos up to 60 seconds long. This is great in and of itself but I see this as interesting opportunity to create a promotional buzz to promote longer videos and host video shows on FB live. I see both these platforms (both owned by Facebook coincidentally) really working together to support each other in social media marketing and influence building.

Building Influence Online with Aeriol

Building Influence Online with Aeriol

Today I wanted to give you just a couple tips on getting your FB Live Broadcast ready to go. Here are 10 easy breezy steps to get you started:

  1. Have a script or outline for your topic. I can’t stress this enough- I know we all think we can be impromptu but you are going to want to have at least a an outline to keep you on track to make sure you don’t wast any of your broadcast time. Try to have bulleted points or 3-5 “hot tips” that you can share and then talk about a little more in depth to expand.
  2. Ideally you should do a preliminary sound check and also check your lighting and surroundings on your camera so you can see how you look before shooting. This ensures quality picture that your audience will enjoy.
  3. Log into your Facebook account on your phone from your profile, business page or group depending on who you want to see your video.
  4. Touch the “Publish” icon to create your video post.
  5. Touch the “Live Video” icon.
  6. Write a super juicy title… (to see more tips please click link)

Read More

The Do’s and Don’ts of Facebook Groups

Facebook groupsAccording to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year.

To put this in perspective: The world’s population is 7.4 billion people, so if you take out the fake accounts and babies who are too young to have one, approximately 1 in 5 people is on Facebook.

Read More

3 Ways New Entrepreneurs Can Save Money

13521375 - hand full of money

Moving from the corporate world to my own business has taken a significant adjustment. My deep desire to have my own business overshadowed the abundance of support I received in my corporate job. Nonetheless my passion for having “my own thing” and the fulfillment I get from helping other women entrepreneurs is worth every photocopier, scanner, IT guy, finance team, human resource department, expense account, software program, and lavish lunch in the country. There are many treasures in the corporate world that came with the job, but now are at a cost in running my own business.

Read More