Authentic Marketing Starts Within: Part One

Linda Basso Print 4 graphicThe first in a series about marketing from within to bring about the best results—for you and your clients!

The four pillars of spiritual marketing involve getting clear on the truth, plan, message and path within your business. The first pillar—the truth—is the powerful foundation that aligns you and your approach for more ease.

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3 Actions You Can Take on Facebook to Gain Insta-Clients

Entrepreneurship. How do I Start? card with a urban background

Are you struggling with your Social Media?  Technically, you know how to do it but you’re not doing it.

You get ready to post something and you put your cursor on the send button, start to click and then you suddenly find yourself clicking over to someone else’s wall to see what they’ve posted.  You wonder, is what you’re posting similar, different, OK, right, wrong, going to embarrass you or someone else?  Is it something you want out there on the internet forever?  Wow!  That’s an even bigger question!  Well, no wonder you’re struggling, stuck, not doing it!  Wasting time!  Frustrated!

Here are 3 actions you can take on your Social Media with confidence.  You will never have to hesitate or worry that you are doing something wrong or making a mistake.

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How Valuable is Your Membership?

Q TeamYou are a member of several clubs, such as volunteer organizations, speaking clubs, networking clubs, social clubs, art communities, and educational groups.  Are you paying your dues or using your membership as a resume builder, or are you truly getting value beyond your membership? The purpose of this article is to convince you to get more out of your membership by engaging more in the group. There are many benefits and you will learn about a few here.

Having group affiliations on your resume is a nice thing, however, you can get so much more if you engage in the group on different levels.

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Cook Up Some Spaghetti Marketing


I lived in Italy for a year in college. What I realize is that pasta for lunch and dinner is always a delicious meal because there are so many different shapes and sauces and ways of preparation that it could be different almost every time.

Lately, I have been talking about spaghetti marketing. What that means is that you are always trying something new or modifying what you are already doing to see if you can come up with a new recipe for success.

Taste the New Ingredients
In cooking there are new ingredients that you did not know about years ago like quinoa or chia seeds. It is the same in marketing. Today and recorded webinars, video emailing like BombBomb are all the rave. Take a bite.

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8 Ways to Use News Releases that Don’t Involve the Media


Many business owners think that news releases are just for the media.

Not true!

There are many ways that you can use a news release without ever sending it to a newspaper or TV station.

You can:

  • post it on your blog
  • share it on social media
  • send it to your email list
  • send it to influential bloggers who reach your ideal client
  • include it in your online media kit
  • put it on your website
  • send it to news release distribution services like prlog, prweb, etc.
  • send it to conference and meeting planners looking for speakers

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The Right Mindset can help you Create a Successful Internet Marketing Campaign

Have persistence with your Internet Marketing CampaignInternet marketing campaigns are crucial for online marketing. It is vital to have clear campaigns to attract traffic and convert that traffic into leads and eventually, into actual sales.

I’ve blogged a lot about how to create an internet marketing campaign to get more clients.  In this blog, I want to focus on the mindset that will help you be more successful with your internet marketing activities.


To be successful in executing your internet marketing campaign you have to keep persevering! You have to remember that attaining the expected results from your internet marketing campaign takes some time! Many Internet marketers tend to give up after the first few weeks without even accomplishing their short-term goals because they believe that they are not gaining any results with their Internet marketing campaign. Trust your own intuition and keep going.

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The Importance of Networking

Diana Morgan Jan pic2As much as we may not like it, we all need to network in order to grow our business and become more effective sales professionals. When you take the time to grow your network and nurture it, you will be rewarded with a wealth of opportunities to hear about leads and prospective clients. Those who are in your network are more likely to recommend you to others, because they have a personal connection with you. If you find networking difficult, I have put together some helpful tips that will turn you into a networking pro in no time.

While you may be intimidated at the thought of having to meet new people and connect with them, you may want to start with people you already know. One of the best ways to reconnect with previous clients and find new leads is through social media. We all know how popular social media has become, it has become even more popular among sales professionals. It is one of the most effective and easiest ways to start building your network.

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Do You Have a Personal Brand?

sticky-notes-importantDeveloping a plan and setting goals is an excellent strategy for growing yourself personally and professionally. It allows you to focus on specific areas, set timelines, measure progress and celebrate your wins.  The definition of a goal is a plan with a timeline. The steps in setting goals are to determine what area in your life you want to improve, name the specific goal you wish to accomplish, uncover what holds you back, and decide how you can overcome what’s in your way.  There is a final part to goal-setting many hear about for corporations, but it can be incorporated in your personal life and in your business. The concept is having a personal brand.

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Three Powerful Ways to Use Social Media to Collaborate

shareSocial media was never intended to replace person-to-person interaction. It is a powerful way to collaborate with strategic partners to grow relationships that turn into clients. Here are three ways to do this.

Find Strategic Partners and Share Each Other’s Content
Strategic partners are people who have the same target market as you but sell something different. An example would be a chiropractor and a dentist, or a business coach and a bookkeeper. Here’s an example of how this would work:

Let’s say a business coach is working with entrepreneurs, helping them grow their businesses and she knows her clients generally need a bookkeeper. The business coach would find a bookkeeper who is active on social media. They would meet, share ideas, get to know each other and make an agreement to share one another’s posts. This is a very powerful collaboration and for both people.

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Critical Elements for Creating a Successful Best-Seller Book Launch

Robbin Simons graphic article 3To be honest, I’m not crazy about coaches and consultants who promise they can make you a best-seller in a couple of weeks or even in a weekend. I don’t believe anyone can authentically make that claim, because there are a lot of elements that go into creating a best-seller. And truthfully, it’s very difficult to manipulate Amazon® to do this. It seems that every time we figure out some kind of process, strategy or system for creating best-sellers, Amazon changes its ranking algorithms or the rules for qualifying.

What I can tell you is that for many of the authors I’ve worked with, I have discovered that there are some key elements necessary for each best-seller I’ve launched. Here are three of them:

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