Why It’s Super Important to Pay It Forward

Why It’s Super Important to Pay It Forward

1172629_10201322155808323_730112676_o (2)Do you ever have experiences where something wonderful comes your way and you have no idea where it came from? It was something out of the blue. The person ahead of you at Starbucks pays for your coffee. You receive a surprise order from a valuable customer. Your spouse sends you flowers “just because.” The gifts mean you were the recipient of someone else giving back. Continue reading “Why It’s Super Important to Pay It Forward”

Planning an Efficient Internet Marketing Strategy-Part 1

Planning an Efficient Internet Marketing Strategy-Part 1

Smart acronym in business concept, words on cut paper hard light

Without precisely clear goals and objectives, your marketing campaign will not bring you the results you desire. How will you know if and how effective (or unsuccessful) your campaign was if you do not establish precise objectives you can measure? If you want to have a captivating campaign, you must think about how you will determine its success.

Bear in mind that approaches to your marketing goals should not be restricted to only one channel. Social media marketing, pay-per-click (PPC) and search engine optimization (SEO) should be considered in your collective approach to help you take full advantage of the possibilities that are out there.
Continue reading “Planning an Efficient Internet Marketing Strategy-Part 1”

3 Ways to Become a Standout Entrepreneur Author

3 Ways to Become a Standout Entrepreneur Author

Author.

Anyone can write a book, but not everyone can write an outstanding book or be an outstanding Entrepreneur Author. One might think the difference would lie in writing skill, eloquence, verbiage and flow. These are all important components, but for the Entrepreneur Author, the key elements that contribute to a successful book product vary surprisingly from what you might expect. Continue reading “3 Ways to Become a Standout Entrepreneur Author”

Authentic Marketing Starts Within: Part One

Authentic Marketing Starts Within: Part One

Linda Basso Print 4 graphicThe first in a series about marketing from within to bring about the best results—for you and your clients!

The four pillars of spiritual marketing involve getting clear on the truth, plan, message and path within your business. The first pillar—the truth—is the powerful foundation that aligns you and your approach for more ease.
Continue reading “Authentic Marketing Starts Within: Part One”

3 Actions You Can Take on Facebook to Gain Insta-Clients

3 Actions You Can Take on Facebook to Gain Insta-Clients

Entrepreneurship. How do I Start? card with a urban background

Are you struggling with your Social Media?  Technically, you know how to do it but you’re not doing it.

You get ready to post something and you put your cursor on the send button, start to click and then you suddenly find yourself clicking over to someone else’s wall to see what they’ve posted.  You wonder, is what you’re posting similar, different, OK, right, wrong, going to embarrass you or someone else?  Is it something you want out there on the internet forever?  Wow!  That’s an even bigger question!  Well, no wonder you’re struggling, stuck, not doing it!  Wasting time!  Frustrated!

Here are 3 actions you can take on your Social Media with confidence.  You will never have to hesitate or worry that you are doing something wrong or making a mistake. Continue reading “3 Actions You Can Take on Facebook to Gain Insta-Clients”

How Valuable is Your Membership?

How Valuable is Your Membership?

Q TeamYou are a member of several clubs, such as volunteer organizations, speaking clubs, networking clubs, social clubs, art communities, and educational groups.  Are you paying your dues or using your membership as a resume builder, or are you truly getting value beyond your membership? The purpose of this article is to convince you to get more out of your membership by engaging more in the group. There are many benefits and you will learn about a few here.

Having group affiliations on your resume is a nice thing, however, you can get so much more if you engage in the group on different levels. Continue reading “How Valuable is Your Membership?”

Cook Up Some Spaghetti Marketing

Cook Up Some Spaghetti Marketing

Spaghetti.

I lived in Italy for a year in college. What I realize is that pasta for lunch and dinner is always a delicious meal because there are so many different shapes and sauces and ways of preparation that it could be different almost every time.

Lately, I have been talking about spaghetti marketing. What that means is that you are always trying something new or modifying what you are already doing to see if you can come up with a new recipe for success.

Taste the New Ingredients
In cooking there are new ingredients that you did not know about years ago like quinoa or chia seeds. It is the same in marketing. Today www.facebooklive.com and recorded webinars, video emailing like BombBomb are all the rave. Take a bite. Continue reading “Cook Up Some Spaghetti Marketing”

8 Ways to Use News Releases that Don’t Involve the Media

8 Ways to Use News Releases that Don’t Involve the Media

Stack.

Many business owners think that news releases are just for the media.

Not true!

There are many ways that you can use a news release without ever sending it to a newspaper or TV station.

You can:

  • post it on your blog
  • share it on social media
  • send it to your email list
  • send it to influential bloggers who reach your ideal client
  • include it in your online media kit
  • put it on your website
  • send it to news release distribution services like prlog, prweb, etc.
  • send it to conference and meeting planners looking for speakers

Continue reading “8 Ways to Use News Releases that Don’t Involve the Media”

The Right Mindset can help you Create a Successful Internet Marketing Campaign

The Right Mindset can help you Create a Successful Internet Marketing Campaign

Have persistence with your Internet Marketing CampaignInternet marketing campaigns are crucial for online marketing. It is vital to have clear campaigns to attract traffic and convert that traffic into leads and eventually, into actual sales.

I’ve blogged a lot about how to create an internet marketing campaign to get more clients.  In this blog, I want to focus on the mindset that will help you be more successful with your internet marketing activities.

Persistence

To be successful in executing your internet marketing campaign you have to keep persevering! You have to remember that attaining the expected results from your internet marketing campaign takes some time! Many Internet marketers tend to give up after the first few weeks without even accomplishing their short-term goals because they believe that they are not gaining any results with their Internet marketing campaign. Trust your own intuition and keep going. Continue reading “The Right Mindset can help you Create a Successful Internet Marketing Campaign”

The Importance of Networking

The Importance of Networking

Diana Morgan Jan pic2As much as we may not like it, we all need to network in order to grow our business and become more effective sales professionals. When you take the time to grow your network and nurture it, you will be rewarded with a wealth of opportunities to hear about leads and prospective clients. Those who are in your network are more likely to recommend you to others, because they have a personal connection with you. If you find networking difficult, I have put together some helpful tips that will turn you into a networking pro in no time.

While you may be intimidated at the thought of having to meet new people and connect with them, you may want to start with people you already know. One of the best ways to reconnect with previous clients and find new leads is through social media. We all know how popular social media has become, it has become even more popular among sales professionals. It is one of the most effective and easiest ways to start building your network.

Continue reading “The Importance of Networking”