Is Texting an Appropriate Way to Communicate With Customers?

Is Texting an Appropriate Way to Communicate With Customers?

It’s hard not to notice how texDebbie M graphic print article 2ting has become the method of communication among virtually everyone with a cell phone. We used to send messages to our spouses, children and friends, but is it an effective way to speak to your customers? This is something that we are going to have to address as it becomes a more common method of communication.

Many people feel that texting is a more convenient and time-saving way to communicate. While it may be faster, there is still value in actually speaking with someone. Sometimes, those few minutes saved can lead to a client feeling unvalued and not worth the time that it would take to make a call. Continue reading “Is Texting an Appropriate Way to Communicate With Customers?”

Four Ways to Make Your Mess Your Message

Four Ways to Make Your Mess Your Message

There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect.

Hogwash!

When I first started my PR business, Studio 4 PR, I often felt like a fraud because I was just starting out. A wise business coach once said to me, “You only have to know a little bit more than the people you’re serving.”

The perception that clients expect you to be perfect is so off-base. Because, if perfection is something worth striving for (and I don’t think there is such a thing), then how does one get to be perfect? By failing! Over and over again. Success is a journey, not a destination. Sure, it may happen faster for some than others, but there’s a lot of learning that takes place when we’re still a mess that your clients can benefit from. Continue reading “Four Ways to Make Your Mess Your Message”

Do You Know Your Target Market? (Hint: It’s Not Everyone)

Do You Know Your Target Market? (Hint: It’s Not Everyone)

LADY WITH TARGETEach time I meet with a new customer wanting to market his or her products or services, I ask them the same question, “Who are you trying to target?” 80% of time I get the same answer, “Everyone.” While it may seem like everyone in the world should want or need your product, “everyone” does not. Even if they did, you could not afford to market to them. My next question helps narrow the field, “if everyone is your target market, then you mean 5 year olds are in your market?” The answer is obvious.

Why should you narrow your target market? Narrowing your target helps you gain more clarity about your message and how you serve your customers. The result is you become more efficient with your time because you are not trying to be all things to all people. You are also more effective with your investments because you are now focusing on talking to the people who are most likely to buy from you. This is true whether your marketing investments are in social media, advertising, public relations, sales, or attending events.

When you narrow your target, you can maximize your message by honing in on your brand identity. You can more carefully choose the right words and phrases that resonate with your target, the right color palettes, and the right vehicles to reach them. You can tailor your products and services to meet more of your targets’ desires. You can distinguish your unique selling proposition so you set yourself apart from your competition. Depending on the business you are in, you might also serve a larger population because when you focus in, you can go broader geographically with your message. Narrowing your target helps you become clear about where to network and where to educate your potential customers.

Are you asking yourself where do you start? You start with your current customers. Pick 20 of your top customers and conduct market research. You can develop 10-12 questions that focus on why they do business with you. It’s best to do this over the phone or in person because the interpersonal part of the conversation is very valuable. In addition, the way they answer may lead to more questions. If you need help developing those questions, email me attherealjdarling@gmail.com, and I will provide you with 7 questions to get you going.

The beauty of narrowing your target is that you can advertise in less places more often. An important part of becoming known in your business is your presence. Find the right target, find the right places to be, and be consistent. Too many times, I’ve heard, “I tried that and it didn’t work.” The problem was the business owner or marketing director did not give the campaign enough time to work. You cannot jump in and out of something and expect it to work, in anything you do… marketing, working out at the gym, investing in the stock market, you must be consistent. The value of targeting is that you spend time on the front end researching, identifying, and testing your target market so that you are sure who they are before you invest too much. You actually save tons of money because you reduce error and waste. You can make changes in your messaging because your target may want different offers, or may learn differently (auditory, visual, or kinesthetic).

Is this only a good strategy for retail business? Absolutely not! This is the right strategy for any type of business who has customers. Unless you are McDonalds, Google, or Apple (and even they have specific target niches they reach with their messaging), you must narrow your target. Next time you meet with someone who is going to help you talk to your future customers, make sure you have a narrow target or be willing to allow the person to help you use their research to narrow it for you.

If you need help identifying your target market, selecting the right words or phrases to get them to react to your message, writing copy so your message is desirable and gets action, and increasing your sales, I can help. Just email me attherealjdarling@gmail.com or visit my website, www.darlingcoaching.com to learn more.

Learn more about these popular programs by emailing JENNIFER@DARLINGCOACHING.COM

  • Make It Happen Goal Setting
  • Selling Like a Woman in Life & Business
  • Kick-Start Media Sales Training

 

JUST FOR YOU:  If you would like to receive this ezine delivered directly to your inbox, please email me jennifer@darlingcoaching.com

About the author:  Jennifer “is a powerful, enlightening, positive force to be around!”  Jennifer Darling is a business growth coach. She has worked with 1,000s of small businesses in strategic planning to grow their businesses. She provides consulting for small to medium businesses, and personal development coaching for individuals.  Jennifer possesses 20 years in sales, marketing, leadership and personal development for companies such as NBC, CBS, and Comcast. She holds a Master’s Degree in Management and a Bachelor’s Degree in Advertising & Promotion. Visit her website at www.darlingcoaching.com

Grow Your Prospect List with These Five Easy Ideas

Grow Your Prospect List with These Five Easy Ideas

One of the toughest steps in growing your revenue is finding new customers. It is the single hardest step for many. Yet, new dreamstime_xs_30265982customer acquisition can make or break your business. It may be the most important element to your success as a business owner or sales professional. The challenge is finding prospects. This article addresses a few ideas to building a long-term list.

First, let’s get it out of the way… the cold call. This is not a long-term strategy, it is a short term technique. Many rely on the cold call to fill their funnels and it can be a good way to build your list. There are few people who are great at establishing relationships and rapport on the phone and in email, but the cold call is not for everyone. It can be a big time waster if you do not warm up the call first. The focus here is to warm up prospects or get them to call you.  There are several ways to do that using the giving first principle.

Continue reading “Grow Your Prospect List with These Five Easy Ideas”

Master These 3 Concepts to Increase Sales

Master These 3 Concepts to Increase Sales

Remember the 3 R’s of grade school? They were reading, writing, and arithmetic. These three words were the basicabc-chalkboard foundation for your education. A good understanding of each of these subjects would help you succeed throughout your secondary education. By focusing on mastering the 3 R’s of Sales, you can excel at growing your revenue. The 3 R’s I’m referring to are relationships, resource, and referrals. Let’s break them down for you:

  • Relationships: it’s the backbone of a good customer-focused sale. Customers do not want professional visitors, they want their coach to come armed with ideas to help grow their business or improve their personal lives. The best way to get ideas is through information from the customer. Information does not come easy because customers do not want to waste their time giving everyone information on everything. Show your customers you’ll become a resource for them, and you’ll develop a better relationship. Do you care about your customer? Are you genuinely interested in their lives outside their businesses? Do you know their birthdays? Their kids’ names? Their interests and their hobbies? Do you ever share personal time together at sporting events or the theatre? All these are ways you can build your relationship.

Continue reading “Master These 3 Concepts to Increase Sales”

Get Your Blog On

Whole Heart Marketing BlogGet Your Blog On

The first step to your successful online marketing plan is to “Get Your Blog On”.  This means, start a blog.  I recommend using a WordPress Website as a platform for your blog.  Having a blog allows you to express your humanity online.  It allows you to create relationships with your clients and potential clients.  It also allows you to  position yourself as an expert in your field, sharing your expertise freely.

Before you start to really blog like crazy, I recommend figuring out what your blog will be about.  Having a focus for your blog will help you reach more people.  That may seem backwards but here’s how it works.  If you blog about everything under the sun, or a number of really different subjects, then you will reach some people with each of those subjects, maybe.  The sad truth is that you have about 3 seconds to grab someone, once they land on your page.  If someone lands on your blog and it’s not what they are looking for, they will bounce off of your site and they might not come back.  Sometimes you only get one chance to grab someone that lands on your site.  If they land on your site and it’s what they were looking for, they will stay longer, read more and even take an action on your site, like sign up for your “free report” or subscribe to your blog. Continue reading “Get Your Blog On”

Spiritual Marketing, Part Four: A Path for Your Best Year Ever

Spiritual Marketing, Part Four: A Path for Your Best Year Ever

(This is the final article in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The fourth pillar—the path—is where it all comes together to move you and your clients forward.

How to walk your spiritual marketing path: Continue reading “Spiritual Marketing, Part Four: A Path for Your Best Year Ever”

The Internet; 24/7 Networking Event

The internet is a 24/7 networking opportunity, with thousands of places to play. My question for you is how do youDiana Morgan Jan pic2 show up on the internet?  Do you show up as the same person you are at an in-person event?  Let me give you an example.  When you go to a networking event, you put on your “business” clothes, maybe you do some positive affirmations about meeting new people, putting your best foot forward, bringing positive energy.   You grab your business cards and your off to the event.  Hopefully you bring your “A game.”

Continue reading “The Internet; 24/7 Networking Event”

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

(This is the third article in a series about the four pillars of spiritual marketing, so you get results and enjoy the Smart Women Believeprocess.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The third pillar—the message—lets the right clients find you more easily.

How to craft your spiritual marketing message:

Continue reading “Spiritual Marketing, Part Three: Messaging for Your Best Year Ever”

Spiritual Marketing, Part Two: A Plan for Your Best Year Ever

JustDoIt(This is the second in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The second pillar—the plan—gives you the framework for moving forward gracefully.

Components to create your spiritual marketing plan: Continue reading “Spiritual Marketing, Part Two: A Plan for Your Best Year Ever”