Grow Your Prospect List with These Five Easy Ideas

One of the toughest steps in growing your revenue is finding new customers. It is the single hardest step for many. Yet, new dreamstime_xs_30265982customer acquisition can make or break your business. It may be the most important element to your success as a business owner or sales professional. The challenge is finding prospects. This article addresses a few ideas to building a long-term list.

First, let’s get it out of the way… the cold call. This is not a long-term strategy, it is a short term technique. Many rely on the cold call to fill their funnels and it can be a good way to build your list. There are few people who are great at establishing relationships and rapport on the phone and in email, but the cold call is not for everyone. It can be a big time waster if you do not warm up the call first. The focus here is to warm up prospects or get them to call you.  There are several ways to do that using the giving first principle.

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Master These 3 Concepts to Increase Sales

Remember the 3 R’s of grade school? They were reading, writing, and arithmetic. These three words were the basicabc-chalkboard foundation for your education. A good understanding of each of these subjects would help you succeed throughout your secondary education. By focusing on mastering the 3 R’s of Sales, you can excel at growing your revenue. The 3 R’s I’m referring to are relationships, resource, and referrals. Let’s break them down for you:

  • Relationships: it’s the backbone of a good customer-focused sale. Customers do not want professional visitors, they want their coach to come armed with ideas to help grow their business or improve their personal lives. The best way to get ideas is through information from the customer. Information does not come easy because customers do not want to waste their time giving everyone information on everything. Show your customers you’ll become a resource for them, and you’ll develop a better relationship. Do you care about your customer? Are you genuinely interested in their lives outside their businesses? Do you know their birthdays? Their kids’ names? Their interests and their hobbies? Do you ever share personal time together at sporting events or the theatre? All these are ways you can build your relationship.

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Get Your Blog On

Whole Heart Marketing BlogGet Your Blog On

The first step to your successful online marketing plan is to “Get Your Blog On”.  This means, start a blog.  I recommend using a WordPress Website as a platform for your blog.  Having a blog allows you to express your humanity online.  It allows you to create relationships with your clients and potential clients.  It also allows you to  position yourself as an expert in your field, sharing your expertise freely.

Before you start to really blog like crazy, I recommend figuring out what your blog will be about.  Having a focus for your blog will help you reach more people.  That may seem backwards but here’s how it works.  If you blog about everything under the sun, or a number of really different subjects, then you will reach some people with each of those subjects, maybe.  The sad truth is that you have about 3 seconds to grab someone, once they land on your page.  If someone lands on your blog and it’s not what they are looking for, they will bounce off of your site and they might not come back.  Sometimes you only get one chance to grab someone that lands on your site.  If they land on your site and it’s what they were looking for, they will stay longer, read more and even take an action on your site, like sign up for your “free report” or subscribe to your blog.

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Spiritual Marketing, Part Four: A Path for Your Best Year Ever

(This is the final article in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The fourth pillar—the path—is where it all comes together to move you and your clients forward.

How to walk your spiritual marketing path:

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The Internet; 24/7 Networking Event

The internet is a 24/7 networking opportunity, with thousands of places to play. My question for you is how do youDiana Morgan Jan pic2 show up on the internet?  Do you show up as the same person you are at an in-person event?  Let me give you an example.  When you go to a networking event, you put on your “business” clothes, maybe you do some positive affirmations about meeting new people, putting your best foot forward, bringing positive energy.   You grab your business cards and your off to the event.  Hopefully you bring your “A game.”

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Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

(This is the third article in a series about the four pillars of spiritual marketing, so you get results and enjoy the Smart Women Believeprocess.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The third pillar—the message—lets the right clients find you more easily.

How to craft your spiritual marketing message:

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Spiritual Marketing, Part Two: A Plan for Your Best Year Ever

JustDoIt(This is the second in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The second pillar—the plan—gives you the framework for moving forward gracefully.

Components to create your spiritual marketing plan:

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Spiritual Marketing, Part One: Profound Truth for Your Best Year Ever

(This is the first in a series about the four pillars of spiritual marketing, so you get results and enjoy the process.)

OrangeSunsetYogaTry building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The first—finding your truth—is the powerful foundation of spiritual marketing that deepens your approach and makes marketing easier.

Ways to get clear on your marketing truths:

  • Dive into your why. Why are you building this business? Why now and why you? It often takes diving into this several times before you find the real kernel of personal truth. Owning this truth fuels deep, connective marketing. Living this truth drives a successful business.

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Money Loves Clarity

Laura G pic copyWe start a great company, full of passion for changing the World – confident that we will create amazing impact and serve millions in new, innovative ways.

Suddenly there are not enough hours in the day and the revenue is just not flowing.  We often end up dreading that business we once loved.

Brilliant entrepreneurs are creative visionaries.  However, the talent we have around creating is not usually paired with a passion for structures and systems.

Here’s the good news.  It doesn’t have to be so hard.  It also doesn’t have to take long to find your time and money freedom.

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10 Must Have Goals to Grow Your Business in 2016

Goal setting should not be an overwhelming process. The definition of a goal is a plan with a timeline. To be GOLD BACKGROUND 42270637_seffective, a goal must be measurable and have action steps. You can set and accomplish goals by implementing the following 4-step strategy. Setting goals is the roadmap to success for all business owners. You need to take time to think through the 3-step strategy to have your best year ever!

The first step is to ask yourself what went right, what went wrong, and what do you wish you would have done differently in 2015.

Step two is to set goals and brainstorm actions that address each of the previous questions. It is wise to enlist the help of a coach or a colleague to help you gain clarity. You should have between 3-5 goals from these two steps.

Step three is to consider the following business boosting goals that have a big impact on the growth of your business. These five goals are to become a resource, get more referrals, build better relationships, practice netweaving, and learn the power of a positive attitude. Over the next six weeks, you will learn how to develop these goals in more detail.

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