Why I Blog

I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because  I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too.  Whenever a client asks me a question about how to do something related to what I teach, I  write a blog post.  I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart.  I am really passionate about teaching internet marketing strategies and that’s from my heart!

What Will I Talk About?

Last night I attended a networking event and I started chatting with  a woman entrepreneur about blogging.  She said she had no idea what to blog about.  Have you had that thought?  She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?”  There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!

She is the owner of a consignment store where they have so many different types of cool  unique, even amazing items.  I shared with her about another client I had worked with who was selling designer ties on Ebay.  Her tie sales were going pretty well,  so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase.  Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!

Blog About your Products

I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory.  I recommended that she choose items from her main categories of items in the store.  That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase.  I told her that if she got any “brand name” new or newer items, she could blog about those as well.  I reminded her to be sure and tag the items with keywords.

You Are a Writer!

It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory.  She realized that she actually does have something to write about and now she can launch her blog and feel excited about it. 

I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.

For Women Entrepreneurs on Blogging to Create Value

IMG_0766Would you like to use blog posts or articles for marketing your business, but you don’t know where to get started? Sales and marketing are essential to every female entrepreneur to launch or grow her business. You can use blogs to help promote your business and give value to build relationships with future prospects.  The best part is that it’s free marketing and if you do it right, you can maximize each blog to reach prospects in multiple places. This article shares a few tips to get you started and is the first of two articles. The second blog covers how to make your blog into a multi-purpose vehicle to increase your social media exposure.

Quick Note: there are slight differences between blogs and articles, for example the length, 1500 or less words vs. 1500 or more words; 1st person vs. 3rd person; and the tone, scholarly vs. relationship. My writings are more of a combination, perhaps a “blarticle,” but for the purpose of this message, I will use blog and article synonymously.

Read More

8 Ways to Use News Releases that Don’t Involve the Media

Stack.

Many business owners think that news releases are just for the media.

Not true!

There are many ways that you can use a news release without ever sending it to a newspaper or TV station.

You can:

  • post it on your blog
  • share it on social media
  • send it to your email list
  • send it to influential bloggers who reach your ideal client
  • include it in your online media kit
  • put it on your website
  • send it to news release distribution services like prlog, prweb, etc.
  • send it to conference and meeting planners looking for speakers

Read More