Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.
As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined. Continue reading “BIGGER VISION, Evolving Brand”