BIGGER VISION, Evolving Brand

BIGGER VISION, Evolving Brand

Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.

As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined. Continue reading “BIGGER VISION, Evolving Brand”

Share Your Message through Your Content

Share Your Message through Your Content

shareWhen you write your blog, share your message. Answer the questions your clients ask you all the time. Answer the questions your clients should be asking to understand more about what you do. Your blog gives you the opportunity to have more time to explain what you do, how you’re different, what the experience of working with you will be like. Share information, don’t promote. Continue reading “Share Your Message through Your Content”

Living Your Brand from the Inside Out

Living Your Brand from the Inside Out

tammy_tribble_image_34251322_lHave you ever been to a networking event and met an amazing woman who was outgoing and wearing bright, happy colors, and when she spoke, her eyes sparkled – only to later find that her business card was incredibly corporate in design, in no way reflecting the life and vitality she radiated in person?

Many entrepreneurs feel they have to look a certain way, speak a certain way, be a certain way and present themselves like a corporation in order to be taken seriously. That couldn’t be further from the truth! Continue reading “Living Your Brand from the Inside Out”

Do You Have a Personal Brand?

Do You Have a Personal Brand?

sticky-notes-importantDeveloping a plan and setting goals is an excellent strategy for growing yourself personally and professionally. It allows you to focus on specific areas, set timelines, measure progress and celebrate your wins.  The definition of a goal is a plan with a timeline. The steps in setting goals are to determine what area in your life you want to improve, name the specific goal you wish to accomplish, uncover what holds you back, and decide how you can overcome what’s in your way.  There is a final part to goal-setting many hear about for corporations, but it can be incorporated in your personal life and in your business. The concept is having a personal brand. Continue reading “Do You Have a Personal Brand?”

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

Spiritual Marketing, Part Three: Messaging for Your Best Year Ever

(This is the third article in a series about the four pillars of spiritual marketing, so you get results and enjoy the Smart Women Believeprocess.)

Try building or improving the pillars of your marketing to create your best year ever! These four pillars involve getting clear on the truth, plan, message and path within your business. The third pillar—the message—lets the right clients find you more easily.

How to craft your spiritual marketing message:

Continue reading “Spiritual Marketing, Part Three: Messaging for Your Best Year Ever”

Have a BRAND new year!

Have a BRAND new year!

The new year is a time for reflection and anticipation, filled with hope, resolutions and visions of making this year your BEST YEAR EVER!

Let’s start with your BRAND: Great branding clearly, concisely and confidently communicates who you are, what you do and the results of working with you. It differentiates you from the myriad of others who are doing the same thing. However, we all know you have your own special way of doing it and that is what branding does; it reflects your personality and your core values, and does it in such a way that your ideal clients are physically drawn to you.

So for your BRAND new year: Decide who you want to play with, what you want to do for them, and what results they will get from working with you.

Now extend your BRAND: Once you have it, share it with everyone and put it everywhere. If you’re branding yourself as a speaker, that should be on all your print and online media. Continue reading “Have a BRAND new year!”

5 Ways to Get Over Your Fear of Exposure

You may be wondering what does fear have to do with PR? It has everything to do with it because if you don’t acknowledge/embrace it, PR won’t help your business growChange Ahead

I did an interview recently with SmartChic Cynthia Bazin (a fellow expert on Today’s Innovative Woman),  Wanda Baader, of Strategize Your Success, and Gail Foley, from One Awesome Community and we talked about why women are so often held back by fear.

I shared with them 5 ways to conquer it so your business can grow. The full interview is posted below. Continue reading “5 Ways to Get Over Your Fear of Exposure”

SEVEN SECRETS TO STYLE SUCCESS

Woman with Nothing to WearMary is standing in front of her closet.  She has a towel wrapped around her.  Her hair is soaking wet dripping down her shoulders trying to figure out what she is going to wear today.  She has a very important meeting and needs a fabulous outfit, making her look and feel confident.  As her frustration grows, Mary’s heart starts beating stronger anxiously trying to find an outfit that works but worried she will be running late.  She stares at her closet that is bursting at the seams, filled with clothes that no longer fit, never worn items with tags on them snagged at some great sale, or simply out of date.  Twenty five minutes later, Mary has piles of clothing on the floor still not knowing what to wear… Continue reading “SEVEN SECRETS TO STYLE SUCCESS”

Do YOU have Social Currency?

Do YOU have Social Currency?

For this discussion Social Currency is defined as “Whatever You exchange to gain status in a Social Environment”.

In today’s hectic world it is a challenge to even contemplate the thought of doing more. The schedule is already bursting at the seams with Family and Business not to mention a good night’s sleep. What’s a gal to do? Here are 5 Simple Steps that will help increase Your Social Currency.

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