Aeriol’s top 10 tips to building online influence with Facebook Live

10 easy breezy tips to get started building online influence with social media: Facebook Live

Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol. well, I just made that up but the truth of the matter is I absolutely LOVE Facebook and I am currently immersing myself in Instagram as well. Both of these Social Media Platforms have a video function which is great news for business’s who would like to build their online visibility and influence.

Instagram currently lets you take or upload short videos up to 60 seconds long. This is great in and of itself but I see this as interesting opportunity to create a promotional buzz to promote longer videos and host video shows on FB live. I see both these platforms (both owned by Facebook coincidentally) really working together to support each other in social media marketing and influence building.

Building Influence Online with Aeriol
Building Influence Online with Aeriol

Today I wanted to give you just a couple tips on getting your FB Live Broadcast ready to go. Here are 10 easy breezy steps to get you started:

  1. Have a script or outline for your topic. I can’t stress this enough- I know we all think we can be impromptu but you are going to want to have at least a an outline to keep you on track to make sure you don’t wast any of your broadcast time. Try to have bulleted points or 3-5 “hot tips” that you can share and then talk about a little more in depth to expand.
  2. Ideally you should do a preliminary sound check and also check your lighting and surroundings on your camera so you can see how you look before shooting. This ensures quality picture that your audience will enjoy.
  3. Log into your Facebook account on your phone from your profile, business page or group depending on who you want to see your video.
  4. Touch the “Publish” icon to create your video post.
  5. Touch the “Live Video” icon.
  6. Write a super juicy title… (to see more tips please click link)

Continue reading “Aeriol’s top 10 tips to building online influence with Facebook Live”

Quiz: Do You Practice Empathy?

Quiz: Do You Practice Empathy?

empathyEmpathy is defined as “the quality of recognizing and understanding another person’s desires, beliefs, and emotions.” It’s one of the most valuable skills we can ever acquire. Empathy cultivates meaningful relationships, reduces discrimination and negative assumptions, encourages honest communication, and can help deter violence. Studies have found that highly empathetic people are more confident and sensitive, and they enjoy better physical and mental health. Often described as looking through another person’s eyes or standing in someone else’s shoes, empathy connects us human-to-human. Continue reading “Quiz: Do You Practice Empathy?”

Are you Suffering from Website Shame?

Are you Suffering from Website Shame?

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I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:

Failure to market:

They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.
Continue reading “Are you Suffering from Website Shame?”

Is Email Your Full Time Job?

Is Email Your Full Time Job?

Bibi graphic article 4For many, the answer to this question is definitely YES! How many mornings do you sit down at your desk, start reading and responding to emails, then look up to realize that half the day is over? It’s easy to get caught up in conversational emails and tough to step away, sometimes, to do the actual work.

Email is meant to be an efficient method of communication, but for many it has turned out to be the one thing that keeps them from being productive. Like many other things in our lives, it’s important to set boundaries with email, and return it to what it was originally intended for.

Here are three simple rules to follow to keep email from becoming your full time job: Continue reading “Is Email Your Full Time Job?”

The Rewards of Really Listening – Part 3

The Rewards of Really Listening – Part 3


Hello again!  This is part 3 of this series about the rewards of really listening.  (Go to PART 1 or PART 2 of this series.)  As I mentioned in the last article, this skill can be learned.  Last time we discussed three key elements of listening.

The first three key elements we mentioned are:

1) Anyone can learn to be a good listener.

2) Listening is active.

3) Listening means turning off the noise inside our heads.

Today we’ll discuss two more keys to developing this important skill so you can reap the benefits of it in your life and business. Continue reading “The Rewards of Really Listening – Part 3”

Women Entrepreneur Self-Care, It is Not What You Think

Women Entrepreneur Self-Care, It is Not What You Think

Laurie Z Digital 3 graphicAs women we hear often about the importance of taking care of ourselves, by making sure we exercise, get enough sleep and eat healthy. As women entrepreneurs there are other self-care to-dos we do not talk about enough. Here are three women in business ideas to review and see what you can do to take better care of you and your bottom line.

 Stand Up for Your Business

As women we are raised on the idea that being nice and agreeable is the way to be. As a woman on a mission, I am sure you have found that nice does not always get the job done. Standing up for your business is like speaking up for yourself. Be sure you are letting your team of vendors know when something is not working. People cannot do better if we do not tell them we need something different. Is there a place you need a better result?

Expect Excellent Service

As a business mentor to women I often hear stories of vendors who vanish or contractors who act like they are doing a favor by working on a project. Make sure you are expecting excellent service from who ever you are paying and if you are not getting great service, ask for it. If you still do not get it, find another solution, you deserve it.

Communicate Your Expectations Early

When starting new relationships with team members or new vendors, sometimes women are unconsciously focused on being liked and being perceived as easy to work with, rather than being clear about what the expectations are. If you have an expectation that every task is completed or every call returned within 24 hours, say that. The clearer you can be about your expectations the better your business will go.

Take care of yourself by taking care of your business. One of the ways you take care of your business is taking a few minutes to take advantage of all the TWIBC resources we have for you. Visit: for more great articles, event listings, expert interviews and more.

The Importance of Networking

The Importance of Networking

Diana Morgan Jan pic2As much as we may not like it, we all need to network in order to grow our business and become more effective sales professionals. When you take the time to grow your network and nurture it, you will be rewarded with a wealth of opportunities to hear about leads and prospective clients. Those who are in your network are more likely to recommend you to others, because they have a personal connection with you. If you find networking difficult, I have put together some helpful tips that will turn you into a networking pro in no time.

While you may be intimidated at the thought of having to meet new people and connect with them, you may want to start with people you already know. One of the best ways to reconnect with previous clients and find new leads is through social media. We all know how popular social media has become, it has become even more popular among sales professionals. It is one of the most effective and easiest ways to start building your network.

Continue reading “The Importance of Networking”

The Rewards of Really Listening – Part 1

The Rewards of Really Listening – Part 1

listening - steve coveyBetty and Wilma are sitting at a coffee shop. Betty has just experienced a divorce and is telling Wilma all about it. To a casual observer, it appears as if Wilma is listening. But take a look at the thoughts running through Wilma’s head: Really, people get divorced every day; it’s time to move on. It would help her if she lost some weight and got a job; that’s what I’d do. I hope this never happens to me.

Wilma thinks she’s a good listener. After all, she’s not interrupting or fidgeting, right? But what Wilma is actually doing is hearing Betty. Like so many of us, Wilma’s just not listening.

As toddlers, we learn to speak and to understand the words of others. As we grow, we learn to read and write, in addition to many other valuable skills. But few of us ever learn one of the most essential skills of all—how to really listen.

To truly listen takes our entire attention and focus. The rewards are immense, however: happier marriages and joyful families, improved communication at work, fewer disagreements between friends and loved ones, calmer and less stressful lives. And another benefit: when you listen well, you become a person other people want to listen to.

Genuine listening can be learned. In my next post we’ll discuss some of the keys to developing this important skill so you can reap the benefits of it in your life and business.

Go to PART 2 of this series.

Setting Expectations

Setting Expectations

IMG_1511Setting expectations helps improve communication; it doesn’t have to be a scary thing. Everyone has had a situation where the messenger and the receiver had a misunderstanding of what was said and what was heard. Often, these miscommunications do not cause big issues, however, sometimes just the opposite is the result.  How do you ensure the message you send is clear and you set the expectations you desire?

Setting clear expectations helps you with your relationships with your vendors, your customers, your employees, your colleagues, and everyone else you do business with or communicate with in your world. One way to ensure you set the proper expectations is to tell the other person exactly what you need. It sounds simple, however, when you are in a rush, you may not give as much information to the receiver for him or her to deliver what you need. You assume the receiver understands what you expect, however, they do not have all the details. When you limit information, intentionally or unintentionally, you get a different result than you expect. In this case, you need to ask yourself what other information was needed to accomplish the task. Continue reading “Setting Expectations”

Is Texting an Appropriate Way to Communicate With Customers?

Is Texting an Appropriate Way to Communicate With Customers?

It’s hard not to notice how texDebbie M graphic print article 2ting has become the method of communication among virtually everyone with a cell phone. We used to send messages to our spouses, children and friends, but is it an effective way to speak to your customers? This is something that we are going to have to address as it becomes a more common method of communication.

Many people feel that texting is a more convenient and time-saving way to communicate. While it may be faster, there is still value in actually speaking with someone. Sometimes, those few minutes saved can lead to a client feeling unvalued and not worth the time that it would take to make a call. Continue reading “Is Texting an Appropriate Way to Communicate With Customers?”