6 Ways to Make Email Marketing Work for YOU

Email marketing is still considered the most effective way to reach your ideal client.www.123rf.com

If it’s done right.

Sadly, many are not doing it correctly and are not reaping the benefits it could bring for their businesses.

Here are my top six tips for making email marketing work for YOU:

Know what you’re trying to accomplish and choose the email marketing provider that can meet those needs. The “big three” of service providers in terms of being the most well known are: MailChimp, Constant Contact, and Infusionsoft, but out of curiosity, I googled “best email marketing providers” and got a completely different list:

Best email marketing for small businesses overall: Benchmark
Best email marketing for low cost: Get Response
Best email marketing for ecommerce: Send in Blue
Source: Business News Daily Continue reading “6 Ways to Make Email Marketing Work for YOU”

Get Your Blog On

Whole Heart Marketing BlogGet Your Blog On

The first step to your successful online marketing plan is to “Get Your Blog On”.  This means, start a blog.  I recommend using a WordPress Website as a platform for your blog.  Having a blog allows you to express your humanity online.  It allows you to create relationships with your clients and potential clients.  It also allows you to  position yourself as an expert in your field, sharing your expertise freely.

Before you start to really blog like crazy, I recommend figuring out what your blog will be about.  Having a focus for your blog will help you reach more people.  That may seem backwards but here’s how it works.  If you blog about everything under the sun, or a number of really different subjects, then you will reach some people with each of those subjects, maybe.  The sad truth is that you have about 3 seconds to grab someone, once they land on your page.  If someone lands on your blog and it’s not what they are looking for, they will bounce off of your site and they might not come back.  Sometimes you only get one chance to grab someone that lands on your site.  If they land on your site and it’s what they were looking for, they will stay longer, read more and even take an action on your site, like sign up for your “free report” or subscribe to your blog. Continue reading “Get Your Blog On”