Geneva Fortson, owner of Fiercely Fit Lifestyle, is on a mission to empower people to become the best and healthiest versions of themselves so that they can LIVE BETTER.
How long have you been in business? I have been in business since 2014.
Why did you begin your business? After working in large gyms for ten years I felt that there needed to be more focus on teaching women how to live a healthy lifestyle and there needed to be coaching for women as we get better with time.
What is your mission for your business? My mission is to help women give up dieting for good. Diets don’t work. They are unsustainable and my mission is to teach women to create their own healthier lifestyle by changing their mindset.
If there was one thing you wish you knew before you began your business, what would that be? Building a business takes time and involves trial and error. Nobody has it all figured out when they start.
What is a guiding principle that you use in your business? Everyone deserves to be treated like a human being. I will never treat anyone like a number.
What makes you a thriving woman in business? I am always seeking to learn and grow to help my clients.
What do you love about being a thriving woman in business? I love hearing about all of the victories and breakthroughs that clients experience and that my work is having an impact on women’s lives.
What is the next big thing or dream for you in your business? I dream of writing a book, speaking, and taking my message to the masses!