During my career as an employee of a large corporation, we discussed attaining influence without authority. Traditionally, influence and authority came with title, power and “ruling with an iron fist.” Today, influence is recognized as an important quality of any leader. It doesn’t mean force.
How does leadership and influence factor into a small business? Building influence can be a key to attracting customers, employees and business partners. Attracting the right people to your business can result in more profit.