Your Home(Page) on the Internet 

Websites are like houses. They require upkeep, maintenance and curb appeal. You have few precious seconds to capture visitors’ attention and engagement. Like a house, a well-designed and well-staged website closes the deal for you. One that offers a great user experience leads visitors to take a desired action. These concepts relate to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Used together, your website will have greater visibility on a search engine results page, will invite searchers to visit your website and will help convert them into leads or customers.  

More than 200 elements influence how a website ranks on a Google search engine results page. It’s called a search algorithm. The following elements carry the most weight and are worthy priorities in your website update and maintenance routines: 

  1. Mobile Responsive Web Design. Over half of all Google searches are done on mobile devices. Mobile responsive design makes it easier for visitors to navigate your website from their phones. 
  2. Site SpeedSpeed also enhances the mobile experience. If a page takes too long to load, people become frustrated, back out of the search and go on to the next entry on the search engine results page. Start by optimizing and compressing website images. 
  3. Create quality content. Whether you blog, create video content or update a gallery of your work, sharing your authority and mastery regularly appeals to search engines and human searchers.  

Be sure to keep your website up-to-date and provide a secure experience. This protects you and your visitors from malware.  

Be authentic, original and generous with your knowledge so visitors get comfortable with you. Whatever you would expect from a good citizen of the world is true here – no stealing, be kind to others and take good care of your reputation. 

 

Planning an Efficient Internet Marketing Strategy-Part 1

Planning an Efficient Internet Marketing Strategy-Part 1

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Without precisely clear goals and objectives, your marketing campaign will not bring you the results you desire. How will you know if and how effective (or unsuccessful) your campaign was if you do not establish precise objectives you can measure? If you want to have a captivating campaign, you must think about how you will determine its success.

Bear in mind that approaches to your marketing goals should not be restricted to only one channel. Social media marketing, pay-per-click (PPC) and search engine optimization (SEO) should be considered in your collective approach to help you take full advantage of the possibilities that are out there.
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The Internet; 24/7 Networking Event

The internet is a 24/7 networking opportunity, with thousands of places to play. My question for you is how do youDiana Morgan Jan pic2 show up on the internet?  Do you show up as the same person you are at an in-person event?  Let me give you an example.  When you go to a networking event, you put on your “business” clothes, maybe you do some positive affirmations about meeting new people, putting your best foot forward, bringing positive energy.   You grab your business cards and your off to the event.  Hopefully you bring your “A game.”

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