I have seen numerous people turn their talent into a business. They are excited to share their gifts and are determined to make a difference in the world. The really successful ones are all that and more! The thriving entrepreneurs have also developed their leadership abilities. Here are three ways I have seen leadership help them reach more people and build incredibly successful businesses.
You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.
Market yourself as a leader with these tips:
Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.
Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!
Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.
Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.
Get more tips on creating a BIG presence with your marketing HERE.
When you think of leadership, what kind of person comes to mind? A president? A minister? A mother? Great leaders are great because they serve those who stand behind them and stand up for them.
Nelson Mandela, a great leader, popularized the term “Lead from behind.” Brilliant leaders understand this strategy of leading.
TWIB Radio with expert Benita Ibrahim. Benita is passionate about women developing their leadership skills. She is a speaker, author trainer and mentor to women who want to succeed. Hear some of her wisdom and listen to her reveal her story of why this matters so much.
10 easy breezy tips to get started building online influence with social media: Facebook Live
Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol. well, I just made that up but the truth of the matter is I absolutely LOVE Facebook and I am currently immersing myself in Instagram as well. Both of these Social Media Platforms have a video function which is great news for business’s who would like to build their online visibility and influence.
Instagram currently lets you take or upload short videos up to 60 seconds long. This is great in and of itself but I see this as interesting opportunity to create a promotional buzz to promote longer videos and host video shows on FB live. I see both these platforms (both owned by Facebook coincidentally) really working together to support each other in social media marketing and influence building.
Today I wanted to give you just a couple tips on getting your FB Live Broadcast ready to go. Here are 10 easy breezy steps to get you started:
- Have a script or outline for your topic. I can’t stress this enough- I know we all think we can be impromptu but you are going to want to have at least a an outline to keep you on track to make sure you don’t wast any of your broadcast time. Try to have bulleted points or 3-5 “hot tips” that you can share and then talk about a little more in depth to expand.
- Ideally you should do a preliminary sound check and also check your lighting and surroundings on your camera so you can see how you look before shooting. This ensures quality picture that your audience will enjoy.
- Log into your Facebook account on your phone from your profile, business page or group depending on who you want to see your video.
- Touch the “Publish” icon to create your video post.
- Touch the “Live Video” icon.
- Write a super juicy title… (to see more tips please click link)
Don’t sell yourself short! I read a quote that said, “a workman is worthy of his hire.” You deserve to be compensated honorably for your knowledge, time, expertise and service, although I believe it’s a bit harder for women business owners than their male counterparts. Every entrepreneur finds it difficult putting a VALUE on what they do and know. Rest assured, you are not alone in pondering all the “how do I”, “what do I” questions. How do I price what I do and what I offer? What discounts should I offer? How do I share the knowledge that I have learned with staff, clients or even others in my industry? These questions aren’t always easy to answer.
Continue reading “Lead with Clear Boundaries”
Do you ever have experiences where something wonderful comes your way and you have no idea where it came from? It was something out of the blue. The person ahead of you at Starbucks pays for your coffee. You receive a surprise order from a valuable customer. Your spouse sends you flowers “just because.” The gifts mean you were the recipient of someone else giving back. Continue reading “Why It’s Super Important to Pay It Forward”