Leading the Way Is Good Marketing

You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.

Market yourself as a leader with these tips:

Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.

Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!

Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.

Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.

Get more tips on creating a BIG presence with your marketing HERE.

Content Marketing: Do I Need It?

Maybe you don’t know what content marketing is. Your question may be “how often do I blog or write my newsletter?” Or “how does having content make me money?” Or “how do I get people to respond to me online?”
 
Content marketing is simply creating content—like written articles, blogs, newsletters and tips—or recorded information like videos, podcasts or audios, that you share with others to educate them about your business. It’s a great form of marketing because it’s relational or teaching based rather than salesy. And I know you hate to sound salesy!
 
But here’s the rub: if you don’t have a strategy for your content, it’s hard to get any response from this kind of marketing. And most solopreneurs underestimate how much time it takes to create quality content. Notice I said quality there, which means, don’t bother creating schlocky stuff because it will actually hurt your chances with your potential customers. After all, I’m sure your service with your clients is never subpar—but putting out poor quality content will make it seem like it could be.
 
Here are the four questions you want to answer before deciding whether content marketing is for you:
1) Do you love to speak, write or create content around your main business topic—or do people tell you they love how you explain things or love how you tell stories that illustrate a point?

2) Would being seen as an expert in your field increase your ability to sell your service or product?

3) Do you have the capacity to create a strategy for your content approach and analyze, review and tweak your content strategy once you’ve started—if not, are you willing to get help to do this step?

4) Do you have time in your weekly schedule to create or edit content or manage someone else who does?
 
If you answered yes to all four of these questions, then YES, it’s time for you to get going with content marketing. If you answered no to one or more questions, then maybe not yet. You’ll need to have all four of these in place in order to get any impact with your content marketing. Because it’s not just about doing it, it’s about doing it well. 
 
Have a topic you want me to address? Please send me a note: linda@lindabasso.com

Marketing Means Building Community

Marketing is really about creating relationships. It’s not about creating ads, building your brand or even growing your list. People buy from others they resonate with. If someone is a name on your list, and they do not feel your desire to have a relationship or to really know them, they’ll move on to someone else. Why? Because we are people! And most people have the need to connect, to be seen and to be heard. If you’re not creating a relationship through your marketing, you’re missing your real opportunity: building community.

These tips can help create community through your marketing:

Read More

Marketing Influence Is an Inside Job 

If you are good at creating influence, your business will soar. If you aren’t, it cannot take flight. Successful marketing means building influence with four groups of people: potential clients, existing clients, vendors and referrers.

How can you build influence?

Listen well. In marketing, becoming influential comes from being influenced yourself. When you listen to what others need from you, your company or your products, you are in the best position to give it to them. When you listen to what works for others in your industry and keep up to date on industry trends, you are well poised to influence existing and potential clients to take actions that have good results. When you listen to what referrers or vendors need from you, you can take care of them in ways that reinforce them taking care of you.

Teach others. When you educate another person on your business topics, you create influence. The more effective you are at sharing and teaching, the more influence you’ll have with those who use your information to improve their businesses. Teach what you have passion for, be a thought leader, use your own experience or share good research. Bonus: teaching is a relational activity that can garner the feedback you need for good listening.

Be responsive. Refine your message, services, products or customer care—indeed your whole business—to orient yourself around what your customers care about and what they want. What’s the point of listening well if you don’t respond in a way that shows you heard? The more responsive you are in all aspects of your business—with potential clients, existing clients, vendors and referrers—the more you will be trusted, admired and hired. Now that’s effective influence!

Listen, teach and be responsive to build influence and watch your business soar.

Get more marketing insights here!

BIGGER visibility = BRIGHTER future

Last year was a success and you loved it. This year you’re hoping for some bigger visibility that will move your business even further. But how do you conjure up larger opportunities with ease?

Soar your visibility gracefully with these tips:  

Read More

Having the Right Follow-Up Attitude Makes a Difference for Your Clients

linda-basso-print-image-6Recently, I ran into a woman who is part of my networking group. I mentioned that I was interested in one of her upcoming classes that she had shared in a recent meeting. The next morning, there was an email from her saying how nice it was to see me, details on her class and a link to sign up if I’d like. As a marketer, I was delighted and impressed. As a potential client, I felt gratitude. 

Read More

Divine Marketing Strategies for Juicy Success 

Closeup of message stones on white background.

Does your marketing strategy bring about feelings of excitement or obligation? Obligation only motivates for so long, and avoidance can soon follow. Or, you move ahead despite your lack of joy, and pay the price by feeling dry or having less than stellar results. Infuse your marketing strategy with these tips for a joy-filled journey and outcomes that are divine.

Read More

Authentic Marketing Starts Within: Part One

Linda Basso Print 4 graphicThe first in a series about marketing from within to bring about the best results—for you and your clients!

The four pillars of spiritual marketing involve getting clear on the truth, plan, message and path within your business. The first pillar—the truth—is the powerful foundation that aligns you and your approach for more ease.

Read More

Boost Your Marketing with Collaboration

Paper people on green grass, close up

Marketing is enhanced with collaboration. There are simply too many parts and functions to do them all well while running a great business. You’ll be well-served if you focus on creating successful collaborations with vendors to do your marketing as well as partners that you can co-market with. It can enhance your well-being to be part of a supported team rather than an isolated solopreneur. It also allows you to make a deeper difference in the world as you free up time and energy to grow your business or to work in your highest state.

Collaborations are successful when you:

Believe that other people can support you. Get assistance in clearing out earlier experiences of betrayal, hurt or loss. Own your background and behave accordingly. Even if you’ve done lots, not having successful collaborations means there’s more to clear.

Read More

Share What You Really Sell for an Innovative Marketing Approach

Linda Basso Print2 GraphicAll doctors sell health care. But one doctor may really sell relief, while another sells strength. Get clear on what you sell by truly understanding what your clients gain from working with you. When you voice what you really sell and marry that with what the market longs for, you create truly powerful products and services.

The trick is to get down to the essence of what you provide for your clients. It’s most powerful when it’s one word, but two words or a short phrase will do. You want to drill down to an essence of your work that is strongly connected to your why.

Read More