Boost Your Marketing with Collaboration

Boost Your Marketing with Collaboration

Paper people on green grass, close up

Marketing is enhanced with collaboration. There are simply too many parts and functions to do them all well while running a great business. You’ll be well-served if you focus on creating successful collaborations with vendors to do your marketing as well as partners that you can co-market with. It can enhance your well-being to be part of a supported team rather than an isolated solopreneur. It also allows you to make a deeper difference in the world as you free up time and energy to grow your business or to work in your highest state.

Collaborations are successful when you:

Believe that other people can support you. Get assistance in clearing out earlier experiences of betrayal, hurt or loss. Own your background and behave accordingly. Even if you’ve done lots, not having successful collaborations means there’s more to clear.
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Share What You Really Sell for an Innovative Marketing Approach

Share What You Really Sell for an Innovative Marketing Approach

Linda Basso Print2 GraphicAll doctors sell health care. But one doctor may really sell relief, while another sells strength. Get clear on what you sell by truly understanding what your clients gain from working with you. When you voice what you really sell and marry that with what the market longs for, you create truly powerful products and services.

The trick is to get down to the essence of what you provide for your clients. It’s most powerful when it’s one word, but two words or a short phrase will do. You want to drill down to an essence of your work that is strongly connected to your why.

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