Leading the Way Is Good Marketing

You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.

Market yourself as a leader with these tips:

Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.

Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!

Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.

Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.

Get more tips on creating a BIG presence with your marketing HERE.

Soar with the Eagles: How Branding and Community Lead to Entrepreneurial Success

“You will never see an eagle of distinction flying low with pigeons of mediocrity.”
― Onyi Anyado

When entrepreneurs commit to their big ideas, dreams and visions, they have a choice. They choose to take the leap, get support, gather resources, hang with other successful entrepreneurs and choose to be ALL IN, or they do not. Here are ways entrepreneurs who soar with the eagles stand out:

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Marketing Means Building Community

Marketing is really about creating relationships. It’s not about creating ads, building your brand or even growing your list. People buy from others they resonate with. If someone is a name on your list, and they do not feel your desire to have a relationship or to really know them, they’ll move on to someone else. Why? Because we are people! And most people have the need to connect, to be seen and to be heard. If you’re not creating a relationship through your marketing, you’re missing your real opportunity: building community.

These tips can help create community through your marketing:

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Marketing and Sales: A Love Story

Are you in love with your business? How about your clients? Your team?

Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”

The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.

Good marketing means:

  • Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
  • Listening to your clients’ needs so you know exactly what they are struggling with
  • Letting your potential clients know that you are committed to partnering with them to generously create solutions together

If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.

Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.

When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.

Here is a link to a webinar that may offer some additional insights to Sales with Ease.

Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.

Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.

Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.

Marketing Influence Is an Inside Job 

If you are good at creating influence, your business will soar. If you aren’t, it cannot take flight. Successful marketing means building influence with four groups of people: potential clients, existing clients, vendors and referrers.

How can you build influence?

Listen well. In marketing, becoming influential comes from being influenced yourself. When you listen to what others need from you, your company or your products, you are in the best position to give it to them. When you listen to what works for others in your industry and keep up to date on industry trends, you are well poised to influence existing and potential clients to take actions that have good results. When you listen to what referrers or vendors need from you, you can take care of them in ways that reinforce them taking care of you.

Teach others. When you educate another person on your business topics, you create influence. The more effective you are at sharing and teaching, the more influence you’ll have with those who use your information to improve their businesses. Teach what you have passion for, be a thought leader, use your own experience or share good research. Bonus: teaching is a relational activity that can garner the feedback you need for good listening.

Be responsive. Refine your message, services, products or customer care—indeed your whole business—to orient yourself around what your customers care about and what they want. What’s the point of listening well if you don’t respond in a way that shows you heard? The more responsive you are in all aspects of your business—with potential clients, existing clients, vendors and referrers—the more you will be trusted, admired and hired. Now that’s effective influence!

Listen, teach and be responsive to build influence and watch your business soar.

Get more marketing insights here!

BIGGER visibility = BRIGHTER future

Last year was a success and you loved it. This year you’re hoping for some bigger visibility that will move your business even further. But how do you conjure up larger opportunities with ease?

Soar your visibility gracefully with these tips:  

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Aeriol’s top 10 tips to building online influence with Facebook Live

10 easy breezy tips to get started building online influence with social media: Facebook Live

Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol. well, I just made that up but the truth of the matter is I absolutely LOVE Facebook and I am currently immersing myself in Instagram as well. Both of these Social Media Platforms have a video function which is great news for business’s who would like to build their online visibility and influence.

Instagram currently lets you take or upload short videos up to 60 seconds long. This is great in and of itself but I see this as interesting opportunity to create a promotional buzz to promote longer videos and host video shows on FB live. I see both these platforms (both owned by Facebook coincidentally) really working together to support each other in social media marketing and influence building.

Building Influence Online with Aeriol

Building Influence Online with Aeriol

Today I wanted to give you just a couple tips on getting your FB Live Broadcast ready to go. Here are 10 easy breezy steps to get you started:

  1. Have a script or outline for your topic. I can’t stress this enough- I know we all think we can be impromptu but you are going to want to have at least a an outline to keep you on track to make sure you don’t wast any of your broadcast time. Try to have bulleted points or 3-5 “hot tips” that you can share and then talk about a little more in depth to expand.
  2. Ideally you should do a preliminary sound check and also check your lighting and surroundings on your camera so you can see how you look before shooting. This ensures quality picture that your audience will enjoy.
  3. Log into your Facebook account on your phone from your profile, business page or group depending on who you want to see your video.
  4. Touch the “Publish” icon to create your video post.
  5. Touch the “Live Video” icon.
  6. Write a super juicy title… (to see more tips please click link)

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3 Ways New Entrepreneurs Can Save Money

13521375 - hand full of money

Moving from the corporate world to my own business has taken a significant adjustment. My deep desire to have my own business overshadowed the abundance of support I received in my corporate job. Nonetheless my passion for having “my own thing” and the fulfillment I get from helping other women entrepreneurs is worth every photocopier, scanner, IT guy, finance team, human resource department, expense account, software program, and lavish lunch in the country. There are many treasures in the corporate world that came with the job, but now are at a cost in running my own business.

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Are you Suffering from Website Shame?

11769093 - thumb down icon blue glass, isolated on white background.

I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:

Failure to market:

They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.

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Why It’s Super Important to Pay It Forward

1172629_10201322155808323_730112676_o (2)Do you ever have experiences where something wonderful comes your way and you have no idea where it came from? It was something out of the blue. The person ahead of you at Starbucks pays for your coffee. You receive a surprise order from a valuable customer. Your spouse sends you flowers “just because.” The gifts mean you were the recipient of someone else giving back.

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