How to know what to charge for a value-based business

If you’ve been in business for any length of time, you’ve had to struggle deal with that age-old question:
What to charge robin taney, the get real girlfor what you do. If you charge too much, your ideal client won’t find you and if you charge too little, your non-ideal one definitely will. When you have a product that clients can see, hear, touch, taste, or smell, the task is a little easier because the client is basing their expectations and impending results (satisfaction) on their senses. When you have a service, it’s more complicated because it’s based on that intangible thing called…value.

Kind of like a magician pulling a rabbit out of a hat, attaching a price tag to the value you will create for them (note I said “will” as in it hasn’t happened yet) is, for some, just as impossible.

For you, value is based on three things:

  1. Quality
  2. Commitment
  3. Results

For your client, value is based only on results, and to some degree, time. Did you solve their pain in a reasonable amount of time?

Recently, my husband and I completely renovated a new house. The contractor agreed to work within our budget (which made my husband cry) and made the necessary changes in about two months. When I was getting ready to write the final check, I thought about asking for an itemized list of every nail, screw, and bucket of plaster to see if it had lined up with what I had paid. But, I realized that I had what I wanted. A beautiful house that was completed on time and close to the agreed budget. My point being that I got the results I wanted so it didn’t matter what I paid.

If you can deliver quality service and results to your client, you are providing value that is priceless to them.

So, make sure your pricing reflects that value. You (and they) are worth it.

The Do’s and Don’ts of Facebook Groups

The Do’s and Don’ts of Facebook Groups

Facebook groupsAccording to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year.

To put this in perspective: The world’s population is 7.4 billion people, so if you take out the fake accounts and babies who are too young to have one, approximately 1 in 5 people is on Facebook. Continue reading “The Do’s and Don’ts of Facebook Groups”

6 Ways to Make Email Marketing Work for YOU

6 Ways to Make Email Marketing Work for YOU

Email marketing is still considered the most effective way to reach your ideal

If it’s done right.

Sadly, many are not doing it correctly and are not reaping the benefits it could bring for their businesses.

Here are my top six tips for making email marketing work for YOU:

Know what you’re trying to accomplish and choose the email marketing provider that can meet those needs. The “big three” of service providers in terms of being the most well known are: MailChimp, Constant Contact, and Infusionsoft, but out of curiosity, I googled “best email marketing providers” and got a completely different list:

Best email marketing for small businesses overall: Benchmark
Best email marketing for low cost: Get Response
Best email marketing for ecommerce: Send in Blue
Source: Business News Daily Continue reading “6 Ways to Make Email Marketing Work for YOU”

Put on Your Thinking Hat: 6 Ways to Make Better Decisions

Put on Your Thinking Hat: 6 Ways to Make Better Decisions

Making a decision is rarely a simple yes or no. Unless it involves chocolate and then, of course, it’s a YES. :-)Thinking Hats

Other decisions are more complicated. Perhaps they involve factors that are not within your control or are driven by time or budget issues. There may be people who are trying to help and instead are just confusing you. Sometimes you might be so overwhelmed by all the possible scenarios that you end up making no decision.

So, what do you do?

I’m going to share with you a process called Six Thinking Hats. What sounds like the title of a children’s story book is actually a thinking skills training course that was developed by Edward DeBono, a world renowned business consultant.

Six Thinking Hats teaches parallel thinking as an alternative to argument, so instead of attacking another’s thoughts or ideas, participants learn how to separate emotion from facts, the positive from the negative and critical thinking from creative thinking.

Here are the basics

  • There are six different imaginary hats that you can put on or take off.
  • Think of the “hats” as thinking icons.
  • Each hat is a different color and represents a different type or mode of thinking. (See photo)
  • In a group, everyone wears the same hat at the same time. (parallel thinking)
  • When we change hats – we change our thinking.


Remember, parallel thinking guides thought processes in one direction at a time so you can effectively analyze issues, generate new ideas, and make better decisions.

Try this the next time you have a decision to make and let me know the results.

Thank you for sharing this space with me. Feel free to comment below and forward this to anyone you think may find it of value.

5 Ways Women Can Help Each Other

5 Ways Women Can Help Each Other

Special Place for Women

Thriving women are making great strides in every field, but I think the most exciting ones are in sports and politics.

When the Buffalo Bills announced it was hiring Kathryn Smith as quality control-special teams coach, she became the first woman to be named to a full time coaching position in NFL history.

The presidential campaign includes two women candidates, Carly Fiorina and Hillary Clinton. Regardless of your political affiliation, it’s exciting that two women are running for the highest elected office in the United States, and one might win.

Although women still have a ways to go in terms of income equality, we are the most powerful consumers in the world and our impact is growing every year.

That’s why it’s so important that we help eachother to be the best that we can be.

My PR business, Studio 4 PR, works with entrepreneurs and small business owners, but my passion is working with women. Why? Because I think we get what we give.

Here are 5 ways that we can (and should) do our part:

  1. Mentor other women – Whether it’s mentoring young women via an organization like Girls Rule Foundation or providing coaching services to women in business, your expertise in leadership, empowerment, or self esteem could be the catalyst that helps spark the next generation of leaders.
  2. Refer other women – Word of mouth is one of the most (if not the most) powerful forms of marketing, so when someone asks for a recommendation, always try and refer a women first.
  3. Buy from other women – When you are in the market for a product or service, think of a woman first. According to, women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. So, by helping other women, we are helping ourselves.
  4. Learn from other women – As women, we experience many of the same challenges, from fears that stand in our way to well meaning (or maybe not) people who stand in our way. Whether you take a workshop, hire a coach, or just find someone you admire and ask them to support you, don’t miss out on the opportunity to learn from someone who’s already been there.
  5. Inspire other women – We all have stories. Of defeat, of despair, of failure. We’ve all stood at the bottom of a giant mountain and thought there is just no way we’re going to make it to the top. Ever. But, those of us who have persevered, and not only made it to the top, but done it while pushing a giant boulder, have a responsibility, I believe, to share what we know with other women. We need to grab them by the hand and say “Yes, you can!” We need to make our mess our message. We need to be willing to stand in our vulnerability and use it to help someone else make the climb.

What do you think? Share your stories with me in the comments below. I’d love to be able to support and encourage you.

Thank you for sharing this space with me!

PR is NOT One Size Fits All

Women EntrepreneursMany business owners have the idea that PR is only about getting in the newspaper or featured on TV. Nothing could be further from the truth! PR is about creating conversations with the people you are meant to serve and using various digital and media channels to reach more like them with your message.

Recently, I was interviewed by SmartChic Cynthia Bazin in which I shared ways that business owners can get R.E.A.L (realistic, engaging, authentic, and longlasting) results from their PR efforts. Continue reading “PR is NOT One Size Fits All”

4 Strategies for Getting Media Coverage

BULL HORNI hear from so many business owners who say that they are not worthy of media coverage. Not true! Here are my top four strategies for getting media coverage, and you do not need to leap tall buildings, run naked through the streets, or engage in any type of behavior that will cause your children to claim they do not know you. Continue reading “4 Strategies for Getting Media Coverage”

5 tips to impress your clients and prospects with video

The allure of video is nothing new. 100 hours of video are uploaded every minute to YouTube, 80 percent of its traffic comes from outside the U.S., and women with listaccording to Nielsen, it reaches more adults 18-34 than any cable network.

A business’ website is 50 times (yes, you read that right) more likely to appear on page one of a search engine’s results if it has video on it.

The message here is that small businesses owners who fail to include video in their internet marketing strategies are making a grave mistake.

Here are 5 tips to incorporate video that wows your ideal clients and prospects: Continue reading “5 tips to impress your clients and prospects with video”

8 Ways to Create Your R.E.A.L PR Plan for 2014

It’s almost time to say goodbye to 2013, but before we do, let’s make sure we’re ready for 2014. In this short video, I outline eight ways you can create a solid PR plan for 2014 that’s realistic, engaging, authentic, and designed for long-lasting results. (In other words, it’s real.) Let me know what you think by commenting below, or if you have other ideas, feel free to share. Continue reading “8 Ways to Create Your R.E.A.L PR Plan for 2014”