I have seen numerous people turn their talent into a business. They are excited to share their gifts and are determined to make a difference in the world. The really successful ones are all that and more! The thriving entrepreneurs have also developed their leadership abilities. Here are three ways I have seen leadership help them reach more people and build incredibly successful businesses.
Being a Chief Financial Officer for a business is one thing. But are you the CFO for your future?
We have to take a leadership role in our financial house. If you don’t do it, who will? As women business owners, we statistically put our needs last. Not to fret. Here are some ideas to get the ball rolling.
Business education and studies often look at reasons businesses fail. What makes them successful? One of the most important factors is the people. You, the leader, are the most important person in your company. A Gallup Poll between 2013 and 2015 reviewed the reasons people think businesses fail. The most critical element was the leader. Let’s look at five qualities of successful leaders and how to develop them.
To be happier at work, you must become intentional about it-to make it a conscious daily choice. It is the same as making the decision to live a healthy lifestyle.
Here are three ways to be happier at work:
You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you as an authority worth listening to.
Market yourself as a leader with these tips:
Take on leadership roles. Join committees, take a board position or volunteer to spearhead activities within networking or industry groups you are part of. These are quiet kinds of leadership pursuits that even introverts can do gracefully. These activities put you into visible leadership roles in others’ eyes. Once people see you in action, it’s easy for them to consider hiring you or referring you to others.
Take the time to share your knowledge. Be open to answering questions or giving advice to others even if they aren’t potential clients. This is a good way to give back and it’s a generous stance that invites good will to you. I once took several hours to talk with and send a detailed email response to a young college student who had questions about my industry. The next month, his coach hired me as her marketing person because she was so impressed with the information I had shared with him!
Publicize your leadership roles. Be sure to note on your website, speaker sheet and LinkedIn profile what leadership roles you take on. Do you provide advice to those younger than you? Note that you are a mentor. Have you won an award? Be sure it’s part of your profile. Be loud and proud about your leadership roles to be seen in a bigger light.
Take on leadership roles, share what you know and communicate what you do to market yourself as a leader and attract your ideal clients.
Get more tips on creating a BIG presence with your marketing HERE.
I lived in Italy for a year in college. What I realize is that pasta for lunch and dinner is always a delicious meal because there are so many different shapes and sauces and ways of preparation that it could be different almost every time.
Lately, I have been talking about spaghetti marketing. What that means is that you are always trying something new or modifying what you are already doing to see if you can come up with a new recipe for success.
Taste the New Ingredients
In cooking there are new ingredients that you did not know about years ago like quinoa or chia seeds. It is the same in marketing. Today www.facebooklive.com and recorded webinars, video emailing like BombBomb are all the rave. Take a bite. Continue reading “Cook Up Some Spaghetti Marketing”
What is the right connection? As an entrepreneur, you no doubt attend many networking events so that you can meet more people. The question is are you making great connections, or are you making the right connections? There’s a difference. In this video, I share the top three ways for you to maximize your time and presence to ensure that you’re making the most out of the right ones and not spending a lot of time on the wrong ones.
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