Everyone is stretched for time these days. Yet, you’re smart enough to realize that you need to spend time marketing your business. Here are some quick things you can do to get some momentum and build your personal brand.
Write and Distribute Press Announcements
I call these announcements “little media darlings” because these 3-4 sentence announcements are published frequently in local and regional business papers, associations and trade publications under the “People on the Move” sections. Send your company news and headshot in at least once a month. Write three or four of them in one sitting so you are set for the entire quarter.
Buy any and all that you think you will use or that you don’t want others to use. At the very least, buy your name and business name. If you are on the cutting edge, secure your URL with .tv today, even if you don’t have an idea for an online TV show today. In the near future, having an online TV show will be the same norm as having a web site.
Put Some Oomph Into Your Email Signature Line
Use this valuable real estate to promote your free report on your web site or an upcoming event. Change it frequently so it doesn’t get boring and overlooked.
Use your outgoing voicemail message to brand yourself. People get to experience you through your voice, so don’t just blow it off as if it doesn’t matter. Keep it short but tell people who you are, what your web site is, office hours, how to reach you immediately if it’s urgent, and when they can expect to hear back from you.
Be willing to connect others even if it has nothing to do with your business. What goes around, comes around.
Call a client or potential client and encourage them to attend an event you’re attending or buy their ticket. This way, you get to be in front of them again in a non-threatening way, even if they can’t attend.
Offer Your Input
Find one or two blogs that are created to offer information to your ideal clients. If they have “ask the expert” sections, offer your articles and how-to advice. If they don’t have “ask the expert” sections, make the suggestion and offer to provide them with the content. Also, make comments on one or two blogs that are visited by your ideal clients. This will make you very visible, very quickly!
Facts tell. Stories sell. Testimonials are success stories about your products and services. Collect written, audio and video testimonials regularly and post them on your web site, include them in your newsletter, add them to your blog or promote your clients’ successes in social media.
Providing results-based testimonials is great way of expanding your visibility. Of course, you should only provide testimonials for businesses you honestly feel deserve a raving testimonial. If you wrote only one a month, you’d have 12 other businesses promoting you after a year. Mark Victor Hansen does this regularly. At one time, it was hard to pick up a self-help book without the endorsement from him. Recently, I’ve noticed that he does a lot more with video endorsements. So get your Mark Victor Hansen on and share praise for great products, services and programs you experience.
Ask for Referrals
This is a funny one. Some businesses rely solely on this tactic while others completely ignore it. It’s important to ask for referrals regularly but not to base your entire business on someone else’s efforts.
If you have a little more time, try these visibility boosters:
Update Your Head Shot
Have at least one great headshot. Have a traditional one with a white background, but consider your personal brand. Are you more of a traditional person who loves fleur de lis or are you a spiky haired person with tattoos? Embrace your personal brand and let that shine through. No more high school graduation-type photos please. Consider doing a full body photo as well or an action shot of your speaking or sit in a chair in a setting that emphasizes your personal brand.
Interview a Celebrity in Your Industry
Draw major attention to your business by conducting an interview with a well-known expert in your industry. Think it’s impossible to book a well-known expert? Think again. Even well-known experts are looking for increased exposure and to expand their reach. If you can deliver a live or virtual audience who is interested in their topic, they want to hear from you. And your ideal clients will take notice and associate you with them.
Don’t get overwhelmed by these suggestions. Raising your profile can be done by taking baby steps. One baby step after the next builds and extends your reach, profile and influence. I realize that many of these suggestions aren’t ground-breaking ideas. However, are you doing them? Are you maximizing the potential of all of these simple things? Great transformation happens when you take one baby step after the next.
Guest Writer – Meredith Liepelt
With enough creativity, energy and wit to spare, Meredith Liepelt helps experts to be unforgettable to their audience through personal branding strategies. She is a champion of entrepreneurs on a mission to make a significant mark on the world. Experts work with Meredith’s company, Rich Life Marketing, to uncover their unique positioning, create show-stopping branding and web sites and become known as “celebrities” within their industries. Meredith speaks at women’s events around the country, has written award-winning programs and books, and been featured on entrepreneur.com, MSN.com, Ladies Home Journal and other national media outlets. Learn more at www.RichLifeMarketing.com.