I’m not really sure why, but it seems that we, as a society, have come to rely on social media for just about anything and everything relating to communications and marketing. Without thinking twice, many entrepreneurs head straight to Facebook and Twitter to run promotions or advertising as their go-to strategy, perhaps because it’s just easier than the alternative of actually leaving the comfort of their own computer and venturing off into the real world of the living.
However, when it comes to promoting a new eBook, Social Media, if used strategically, can play an integral role in creating a solid promotional plan. This would mean creating a solid and well thought out pre and post launch promotion, as well as using the RIGHT social media at the RIGHT TIMES.
Social media can be a great tool for marketing your eBook, but it can also be a complete waste of time and energy if you focus on the wrong things at the wrong times. For instance, Facebook is very effective for building interaction with readers and is phenomenal for getting feedback and ideas about the content for your draft manuscript. This makes Facebook a key PRE-RELEASE promotional tool.
Whereas Linked In can be the perfect forum for announcing and promoting the release of your new eBook because it’s typically the go-to resource for event planners and other industry experts seeking to fill speaking and consulting engagements.
Pinterest, being a highly visual social media platform, is awesome to leverage as you’re about to release your new eBook. You can do some really cool things with Pinterest as an Entrepreneur Author.
Many of my clients have been able to create some incredible viral effects for themselves by posting a few different eBook covers to Pinterest and then asking viewers and followers to vote on their favorite by sharing and re-pinning their favorite choice. The eCover with the most shares is the one we typically select to publish with. It’s a very cool way to create interaction and promote your eBook with viral results, as well as gain market opinion to understand which eCover resonates best with your audience.
Writing your own eBook can open up an array of new opportunities for you, so plan your writing project from the beginning with the end in mind. Create a writing and promotional plan that is strategically developed to position you, your eBook, and your business for the greatest visibility, while still appearing professional and well organized.