Treating PR as Fluff
I hear a lot of business owners say “I don’t have time for PR; I’m too busy running my business. “ Really.
Let’s look at this a different way. Instead of treating PR as an afterthought you’ll get to when “you have time” (like that’s ever going to happen), you should be integrating PR not only into your business plan, but your daily plan of doing business.
PR is a mindset, not an accessory.
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Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR. She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.
Robin is also the City Director for the Rochester digital edition of Today’s Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.