Facebook is controversial. They don’t respect your privacy. They keep fans from reading your content all day long and don’t allow them to see it. They’re doing all they can to force you to pay for ads. Yet, inspire of all that, there’s never been an advertising platform that allows your advertising and marketing to be as highly targeted or effective with such a rich traffic source.
Important 2014 Facebook Factoids
- 1.3 billion people are on Facebook and this number is growing
- 864 million people daily active users
- 152 million US and CAN users per day
- 703 million people access Facebook from their mobile phones.
- 100 million “likes” every day. People are liking brands, stores, activities, foods, just about anything.
- The average American user spends 40 minutes per day on Facebook
- When a person LIKES a business they are 4 times more likely to buy
- 30% of users are college educated with a bachelors degree
- 57% of millionaires use Facebook
- 46% of users social share a brand
Source: http://expandedramblings.com/
So What Does This Mean For Your Business?
Facebook is an unlimited, highly targeted, traffic source with a highly engaged audience.
Translation: As a local business, your services and information can reach your targeted market within a given zip code or geographic area to reduce your cost of acquiring a new customer. What’s better? Facebook actually understands the buying behavior of that particular audience.
In addition, Facebook’s platform gives us access to potential customers who mimic the same demographic and psychographic profiles of your existing fans. By analyzing your audience, Facebook can recommend Look A Like Audience to target your ad too. Why is this important? You’ll expand your list with like minded people that are attracted to your business and what you have to offer.
Key Things to Remember
Make sure to build a raving fan base by targeting those who know you. Don’t pay outsourcers to build your fan base if you plan to use it as a viable traffic source. Promote posts to increase website traffic by targeting those who have visited your website before. Implement the four step sales funnel to target those most likely to buy from you. Make sure your copy is engaging. Remember to TEST, TWEAK and Re-TEST so you can create a highly engaging ad that will attract the right people to your business.
Guest Writer-Christine Miura
Christine Miura is a speaker, marketing and internet strategist, business coach, social media expert, and author.
For setting up Facebook Advertising or answer any questions, please contact: Christine Miura 925-949-8853 or Christine@Lotus ConversionMarketing.com. Visit her site at: www.LotusConversionMarketing.com