Are you great at promotion still you are having difficulty getting clients or getting people to your events? If so you might be embracing a common misperception that too many women in business are following. That is thinking that promotion is enough to fill your client base or your event. It is not.
Promotion is impersonal. Making invitations is personal. When you pick up the phone and call someone inviting them to an event or inviting them to have a conversation with you about working together that is a personal relationship and business building activity. Posting on social media and and event sending email blasts in not personal and it does not capture the attention of the person you are reaching out to the way something personal does. Even if someone has seen a lot of promotion for something, they will give it far more consideration when they have also received a personal invitation.
I have heard many women become frustrated because they have been promoting a product, a group or an event all over and get little response. If that has happened consider the following to get you much better results:
Realize that people now receive hundreds of emails and see thousands of promotional messages each day. Use promotion to get the word out, however to get people to sign up in far greater numbers you have to extend a personal invitation to them.
You do this through a personal phone call, a personal email or even a personal Facebook message or Linkedin® message. Plus, a post card with a quick personal note will get you more action.
To get personal start with their first name and ideally reference something about that person or their business that let’s them know it is a personal communication. Start inviting more and watch your great results soar.
Are you someone that wants better results from your business efforts? If so, I’d love to speak to you! Join me at my next Business Breakthrough Summit. Learn more at http://bizbreakthrough.com Here you will also find my free e-book on how to get started catapulting your business today. I would love to connect with you. I can be reached at cat@caterinarando.com and by phone at 415.668.4535.