In previous years, phones books would arrive on our doorsteps and we would marvel at all of the information they contained. We had the contact information for thousands of people in our hands. As time has gone by, the white pages have become an overlooked marketing tool. We have now become dependent on online searches to locate information and potential contacts. But the white pages are still a relevant marketing tool, if you take the time to use it properly.
Not every business has embraced online marketing. There are still a few holdouts that choose to market their business the old fashioned way. It is because of these businesses that you should not throw your latest edition of the white pages on a shelf. Instead, take some time and look through it. Take note of businesses that you feel may benefit from the services that you have to offer. You may be surprised to discover how many potential leads are waiting for you within the pages of a phone book.
After you have accumulated a list of potential clients reach out to them. You can conduct some research to find if they have a website or are on social media. If they are, you can use those pages to contact them. If they are a smaller business, you will likely have to contact them by phone or stop by in person. Reaching out to a potential client that you discovered through the white pages can be somewhat exciting; it is a throwback to how businesses operated in the past and can be useful once again.
There are a number of potential clients that can be discovered via your latest edition of the white pages. If you are stuck for leads or your usual online resources aren’t panning out turn to the white pages. While the majority of businesses have turned their attention to online marketing, reach out to those who haven’t. They may be in need of the services you have to offer, but are not aware of your business. Take the time to introduce yourself and your business and you will likely increase your client list and improve your bottom line.
As a sales professional, it is important that you not overlook any tool that is available to you. Explore what the white pages have to offer and you will likely find a world of potential clients that you had no idea existed. If you are looking for a new way to meet clients, the white pages may be exactly what you need.