To be honest, I’m not crazy about coaches and consultants who promise they can make you a best-seller in a couple of weeks or even in a weekend. I don’t believe anyone can authentically make that claim, because there are a lot of elements that go into creating a best-seller. And truthfully, it’s very difficult to manipulate Amazon® to do this. It seems that every time we figure out some kind of process, strategy or system for creating best-sellers, Amazon changes its ranking algorithms or the rules for qualifying.
What I can tell you is that for many of the authors I’ve worked with, I have discovered that there are some key elements necessary for each best-seller I’ve launched. Here are three of them:
1. Category selection. With Amazon, you get to choose two categories. Check out other books in the categories you prefer first, then investigate and consider alternative categories if the competition is too steep in your first choices.
2. Community. Your tribe and the tribes of any other experts you can partner with can create killer momentum for creating a best-seller. Leverage your community and the communities of others.
3. A step-by-step marketing plan. You would be surprised at the number of entrepreneur authors who publish a book, fail to do any sort of marketing around it, and still expect it to sell like hot cakes!
There are so many moving parts involved in creating a best-seller marketing campaign, so it’s helpful to have a proven, step-by-step project plan that lays out every action you need to take and the timing sequence. This keeps you organized so you can relax and truly enjoy the magical feeling of finally becoming the published author you’ve wanted to be for so long – which is my wish for you.