Live events are one of the most powerful tools for attracting new clients and for building your community. Live events give you the opportunity to both build relationships with potential clients and to deepen relationships with existing clients.
Hosting an event might feel out of your comfort zone, but the benefits are worth it and there are some things you can do to make it easier. For best results, focus on these three main areas. The rest will fall into place naturally.
1. Ensure you are speaking to your ideal client. While this may seem obvious, I have seen entrepreneurs who have been so eager to get themselves out there that they end up in a room full of people who will never buy their product. Know who your ideal client is and get in front of them. It’s that simple.
2. Offer your high-ticket products or programs. Imagine you’re hosting an event in a beautiful location and the room is full of your ideal clients. Give them the VIP treatment. As they get a feel for who you are, you reveal to them what they might experience if they buy your high-ticket program.
3. Follow up, follow up, follow up! I cannot emphasize this enough. The first week post-event is crucial: You must follow up. Be sure to keep the energy and momentum from the event during the following week or two. Set up a few pre-written emails to go out right after the event and be accessible to attendees who may be considering your offering.
Hosting live events is a powerful way to connect with clients new and old, create relationships and, ultimately, have fun while growing your business!
Visit www.lauragisborne.com to find out about our next live event and come join us.