Get some publicity for your event. This can create buzz about you and your business. Even if people do not attend, getting the word out is beneficial. Invite more people than you can accommodate since there will always be no shows, ten to one is not out of line.
Use your events to make contact with people. Follow up invitations you send with a phone call to reconnect, build rapport, and find out if they are ready to do some business.
Ask your clients to bring others. Whenever possible provide clients and their guests with complimentary attendance. This will cultivate both relationships for everyone’s benefit.
At the event, ask the attendees questions about you and your business and listen to their feedback. You will learn about their perception of you and how you can better serve them.
Include events in your marketing efforts. Assess the results of each event and incorporate what you learn to improve the event the next time.