My guest today is Judy Hoberman and we discuss the importance of relationship building with an emphasis on why it’s important to understand the differences between men and women, and how to sell and actually enjoy it.
Highlights from our Chat:
- Discuss what Selling In A Skirt means and what does it has to do with Using What Comes Naturally.
- Talk about the importance of relationship building for women.
- Discuss why is Sales such a 4-letter word.
- Talk about coaching women — including the rewards and challenges.
- We hear all the time that women will save the economy, so we look at what are some of the things that women are doing to show they mean business.
- How to outsell every man in your office by doing what comes naturally
About Judy Hoberman
As a former Agency Manager, trainer and veteran salesperson, Judy Hoberman has created a company that finally addresses the gender issues and differences that affect both corporate America and small businesses. A true entrepreneur at heart with experience both in the Self-Employed and Corporate arenas. She was personally selected by the President and CEO of a large Insurance Company to move to Dallas to bring her talent in training to the Corporate office and share it with over 100 offices in 44 states showing over 3000 agents how to break the mystery of the sales process into manageable pieces and demystify it.
She was awarded the Character and Integrity Award from the field for her distinct and significant contribution to the field agents success. She went back to the Self-Employed sector taking on one more missing piece of the Sales Process and offering her 30 years of experience to provide solutions for today’s market.
Her company, Selling in a Skirt goes beyond a standard training program – it presents a method, a philosophy and a way of life for the next generation of winning sales women. Judy’s objective is to change the culture of sales teams so they are more effective at addressing the differences between men and women – both in the workplace with each other and in the field with their clients. She is committed to helping women in sales to use their own gender-based talents to make more sales; to help male managers recruit, train, and retain female sales professionals; and to teach both genders how to sell to the lucrative female market.
Judy has created a suite of workshops, seminars and coaching programs that compliment her highly successful book. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy’s humorous stories about how men and women sell, manage, recruit and supervise differently will enlighten you in learning how both genders can support each other’s successes in a more productive way.
Judy is the host of a weekly radio show on Tough Talk Radio called Selling In A Skirt and is also featured as “The Gender Expert” on Fox News Radio. She is the author of Selling In A Skirt, The Secrets Women Don’t Know They Know About Sales….And What Men Should Know Too. ,and her new book Famous Isn’t Enough; Earning Your Fortune As An Entrepreneur.
In October of 2012 she added a new title to her name when she married Retired AF Colonel Don Taylor and together they are working on a new program that addresses Gender Differences “The Colonel and The Skirt”. Look for that in 2014!