There are many ways to use Facebook to promote your women’s event or retreat. Having a business page is better than using your personal page and you can use either or both to promote.
Plan Your Marketing
Start talking about your event long before the event itself! If the event has a high price tag, you may need to promote months or even a year ahead of the event. For small events, you’ll still need a 4-6 week lead before your event to get the buzz going and fill your room with ease.
Create Content
In your Facebook posts talk about your speakers, your topics, and the event location. A Facebook post does not need to be long—in fact, a number of shorter posts of 2-3 sentences is probably better. For instance, if you post about a speaker, say what that person will cover in their talk, plus a high-quality image of that person. If they have a website, you could include a link to their website.
Have Beautiful Images
You want to have pictures of happy women having a great time at your event. You want the women who are considering going to your event to imagine themselves having a blast, while gaining massive value at your event! Use upbeat colors and images of ladies smiling and having a great time! As the adage goes, a picture is worth 1000 words and nowhere is that more true than on Facebook!
Encourage People to Share Before the Event
Generate excitement by having the people who are going talk about how much they’re going to enjoy it! You can model this by being excited about your own event! People are much more likely to share their own feelings if you share yours first.
Facebook is a great way to get the word out about your event or retreat. Your posts will create more interest and excitement for what you are up to. Follow these above ideas to ensure your success and increase your sign up success.
Are you a woman who wants to learn more about putting on your own retreats and events? Join Caterina Rando at her next Enliven Summit. You’ll learn to catapult your business revenue with events. Learn more at http://www.enlivensummit.com For a deep discount use code TIWMAG and get started catapulting your business today. Caterina can also be reached at cat@caterinarando.com and by phone at 415.668.4535.