Close your eyes. Imagine you’re in a room filled with people. You can see them, but they can’t see you. Some people you recognize and some you don’t. Every one is quiet and looks very solemn. What is going on, you ask? What is everyone doing here? But, no one can hear you, remember?
Finally, someone gets up and goes to the front of the room and begins to speak. Wait a minute. It’s someone you know. Someone you know very well from your business. What is he doing here? You wonder, why does it sound like he’s giving a eulogy? Because he is giving a eulogy! You’re at a funeral?!?! Wait. Who died?
Your business did. You are attending the funeral of your business, and the people in attendance are your partners, customers, vendors, and suppliers. What are they saying? Are they devastated because there’s never going to be another business like yours? Or are they toasting “good riddance” on your grave?
You can re-write the ending of this drama–before it’s too late. Think about what people would say about your business if it were gone tomorrow, and if you don’t like it, take the steps to fix it now.
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Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR. She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.
Robin is also a co-author of the bestselling book, Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course, and City Director for the Rochester digital edition of Today’s Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.