It’s not always easy for authors to create a true connection with readers. It can take skill, experience, and oftentimes, a lot of trial and error before getting it right.
This can be particularly challenging for the Entrepreneur Authors, whose focus is primarily on their clients and business, not themselves and their own past struggles or internal demons.
But, this is actually where the greatest connections can be created between author and reader. There is great value in sharing the messy stuff about how you came to be successful or what it really took to overcome your own challenges.
Here are a couple of things you can do to help your readers connect with you on a deeper level and understand why you are the person they should work with.
Write from your heart. Too many authors write from their heads and not their hearts. They over think the content, use big words because they think it makes them sound more intelligent and they get caught up in what they THINK they should be saying, not on the message they want to communicate.
The best books are written from the heart and yes, sometimes they can be painful to write because the process requires the author go reveal parts of themselves they may not necessarily want to expose. By digging deep and being authentic with your reader, there is a bond that is formed. In this way, readers are able to see themselves in your story and a connection is formed. So keep it real and be authentic.
Be vulnerable. There is no healing without being open and being vulnerable enough to move through the experience. I learned that it takes more strength to be vulnerable than to hide from the emotions that keep us stuck. By sharing the most vulnerable parts of you and your story, you empowersothers to do the
same.
What a gift that it is! Be strong enough and vulnerable enough to lead the way and to give others the strength to do the same.