Many creative entrepreneurs often overlook the value of their product or service. When inspired, and with proper knowledge, creating something new from raw materials or recycled materials comes naturally to creatives.
This tends to put a creative entrepreneur into a mindset of “it was easy, so what do I charge for this”? Attaching a price tag on a custom art form is the most common hurdle for the clients I consult with.
The two main concerns are: What if I price my product or service too high and don’t get any clients? What if I price too low and don’t make enough money?
There are a few things you need to consider when creating your price and price list. The most obvious is how many hours did you spend on the actual project. Usually a big clock in your project area works best.
The problem with pricing is that creative people overlook the small components of their end result. When working on your project pricing, you need to factor in the communication with your new clients. You will need to take time to answer their questions when they contact you and make inquiries on the phone or email. You want to add time to your project if your policy is to have your client preview your work before completion. Finally, how will you present the finished project to your client?
These cost of time elements when overlooked may discourage the enthusiastic entrepreneur. Confident that a fair price to all was quoted and it wasn’t. The creative entrepreneur may consider closing their creative business door all because of an error in pricing. What a dis-service to all the people who love your work no matter what the cost. If you are a creative entrepreneur, don’t disappoint the clients out there that want to buy your creativity!
Guest Writer-Jill Bates
Jill is the president of Crystal Clear Consulting is available to consult with women entrepreneurs who want to get clear and get creative in starting and growing their business. After owning and operating her Fashion Design business for 30 years, Jill understands and is very clear what it takes to start and grow a business.
At Crystal Clear Consulting we know how to make your business shine so you make money. We help passionate business owners open up their doors and creatively market their product or service.
Becoming clear about how to start your business allows you to be productive, find solutions to problems, and make more money. Crystal Clear Consulting provides one on one consultation for small business owners and is designed to inspire individuals to think more clearly and more creatively about how to start and grow their products or services.
Connect with Jill by email or facebook or phone. Jill@CrystalClearConsulting.biz, jill@jillbatesfashion.com 585-385-0074 https://www.facebook.com/GetClear.GetCreative